PR Manager CV example

You’re a pro at building lasting relationships with important publications, creating beautifully written copy and securing the top coverage.

But pitching yourself to the recruiter is feeling like your biggest challenge yet! Well, fear not, you’ve come to the right place.

In our guide below, we’ll share our top tips for crafting an engaging application, along with a public relations manager CV example that will bring you one step closer to that interview.

 

 

 

PR Manager CV example

PR Manager CV 1

PR Manager CV 2

 

This is a good example of a PR Manager CV which is professionally formatted, and structured in a way that allows recruiters to easily find and understand the candidate’s key selling points.

Take some time to look at this CV and refer to it throughout the writing of your own CV for best results.

 

CV builder

 

PR Manager CV format and structure

Think your CV is just about the content within it? Think again.

Your CV needs to look professional and be easy for recruiters to read, meaning the structure and format of your CV are just as important as the written content within it.

Facilitate ease of reading by using a simple structure which allows anybody to easily navigate your experience.

 

How to write a CV

 

Tips for formatting your PR Manager CV

  • Length: While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
  • Readability: To help busy recruiters scan through your CV, make sure your section headings stand out – bold or coloured text works well. Additionally, try to use bullet points wherever you can, as they’re far easier to skim through than huge paragraphs. Lastly, don’t be afraid of white space on your CV – a little breathing space is great for readability.
  • Design & format: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
  • Photos: You can add a profile photo to your CV, if you want to add some personality to it, but they are not a requirement the UK, so you don’t have to.

 

Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.

 

CV formatting tips

 

 

CV structure

When writing your CV, it’s important to structure the content into the following key sections to ensure easy digestion by busy recruiters and hiring managers:

  • Contact details: List your contact details at the top of your CV to prevent them from being overlooked.
  • Profile: Begin with an introductory paragraph that captures recruiters’ attention and summarises what you have to offer employers.
  • Work experience/career history: List your relevant work experience in reverse chronological order, starting with your current position.
  • Education: Provide a brief summary of your education and qualifications.
  • Interests and hobbies: An optional section to showcase any hobbies that highlight transferable skills relevant to your target jobs.

Now you understand the basic layout of a CV, here’s what you should include in each section of yours.

 

Contact Details

Contact details

 

Begin by sharing your contact details, so it’s easy for employers to give you a call.
Keep to the basics, such as:

  • Mobile number
  • Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
  • Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
  • LinkedIn profile or portfolio URL – Remember to update them before you send your application.

 

PR Manager CV Profile

Your CV profile is basically a short introductory paragraph, which summarises your key selling points and highlights why you’d make a good hire.

So, write a well-rounded summary of what you do, what your key skills are, and what relevant experience you have.

It needs to be short, snappy and punchy and, ultimately, entice the reader to read the rest of your CV.

 

CV profile

 

How to write a good CV profile:

  • Make it short and sharp: Aim for a short, snappy paragraph of 3-5 lines. This is just enough room to showcase why you’d make the perfect hire, without going into excessive detail and overwhelming busy recruiters.
  • Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
  • Don’t add an objective: Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.
  • Avoid generic phrases: “Determined team player who always gives 110%” might seem like a good way to fill up your CV profile, but generic phrases like this won’t land you an interview. Recruiters hear them time and time again and have no real reason to believe them. Instead, pack your profile with your hard skills and tangible achievements.

 

Example CV profile for PR Manager

Motivated PR Manager with 13+ years of success in developing and executing compelling public relations strategies to promote and preserve organisations’ credibility across IT, gaming, staffing/HR, and NPO sectors. Deep knowledge of traditional print, broadcast, and digital media. Proven ability to craft gripping and persuasive content aimed at stimulating product sales and overall profits.

 

What to include in your PR Manager CV profile?

  • Experience overview: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
  • Targeted skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Public Relations Manager skills to your profile.
  • Important qualifications: If the job postings require specific qualifications, it is essential to incorporate them in your profile to ensure visibility to hiring managers.

 

Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.

 

Core skills section

Add a core skills section below your profile to draw attention to your most applicable skills and make them stand out to readers.

This should consist of 2-3 columns of bullet points that emphasise your relevant skills.

Before creating this section, review the job description and compile a list of any specific skills, specializations, or knowledge needed. Incorporate these findings into your list to portray yourself as the ideal candidate for the position.

 

Core skills section CV

 

Important skills for your PR Manager CV

Media Relations – Building and maintaining relationships with journalists, editors, and media outlets to secure positive press coverage.

Crisis Communication – Developing and executing crisis communication plans to manage and mitigate reputational risks.

Content Creation – Creating compelling and engaging written and multimedia content for press releases, articles, and social media.

Strategic Planning – Developing and executing strategic PR plans aligned with organisational goals and objectives.

Message Development – Crafting key messages and talking points that effectively communicate the brand’s story and values.

Event Management – Planning and executing PR events, conferences, and product launches to generate media interest.

Media Monitoring – Using media monitoring tools to track and analyse media coverage and sentiment surrounding the organisation.

Crisis Response – Responding quickly and effectively to PR crises, including coordinating responses, issuing statements, and managing media inquiries.

Stakeholder Engagement – Engaging with various stakeholders, including customers, employees, and investors, to maintain positive relationships and foster brand advocacy.

Data Analytics – Using PR analytics and measurement tools to assess the impact of PR efforts, track KPIs, and make data-driven decisions.

 

Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.

 

CV builder

 

Work experience

Recruiters will be itching to know more about your relevant experience by now.

Kick-start this section with your most recent (or current) position, and work your way backwards through your history.

You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.

 
Work experience
 

Structuring each job

Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.

However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.

To avoid this, use the simple 3-step role structure, as shown below:

 
Role descriptions
 

Outline

Firstly, give the reader some context by creating a punchy summary of the job as a whole.

You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.

 

Key responsibilities

Next, write up a punchy list of your daily duties and responsibilities, using bullet points.

Wherever you can, point out how you put your hard skills and knowledge to use – especially skills which are applicable to your target role.

 

Key achievements

To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.

This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.

 

Sample job description for PR Manager CV

Outline

Oversee communication strategies, media relations, and public perception, for a company that engineers robotics and AI logistics solutions which drive better business decisions.

Key Responsibilities

  • Develop and implement comprehensive PR tactics aligned with business goals and values.
  • Identify key messages and target audiences for campaigns.
  • Establish budgets, devise cost-effective approaches with affecting overall quality, and allocate resources accordingly.
  • Coordinate software/hardware launches to generate interest, control information dissemination, gather feedback, and gain a competitive advantage.

 

Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.

 

 

Education section

Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.

If you’re an experienced candidate, simply include the qualifications that are highly relevant to PR Manager roles.

However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.

You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.

 

Hobbies and interests

This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.

If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.

Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.

 

CV builder

 

A strong, compelling Public Relations Manager CV is essential to get noticed and land interviews with the best employers.

To ensure your CV stands out from the competition, make sure to tailor it to your target role and pack it with sector-specific skills and results.

Remember to triple-check for spelling and grammar errors before hitting send.

Good luck with the job search!