Marketing Executive CV examples

A strong marketing campaign grabs attention within seconds – your CV should do the same. If hiring managers don’t see your value right away, they’ll move on to the next candidate just as quickly as a customer scrolling past an uninspiring ad.

This guide will show you how to position your skills and experience in a way that makes employers take notice. By the end, you’ll have written a CV that not only reflects your marketing abilities but also sells you as the perfect candidate.

A clear and structured layout ensures that employers can immediately spot your expertise and the impact you’ve made in previous roles. It should make use of a coherent structure which effortlessly guides recruiters throughout every important detail.

Here’s the structure your CV should follow:

• Name and contact details – Display your personal details clearly at the top so employers can get in touch easily. Including a photo of yourself is entirely optional.
• Profile – Begin with a concise summary that highlights your expertise and what you bring to the role.
• Core skills – Highlight your strongest skills, such as campaign management and content creation, that align with the role’s requirements.
• Work experience – Start with your most recent role and work backwards, showcasing achievements and responsibilities, focusing on engagement strategies and campaign successes.
• Education – Mention your degrees, certifications, and any training that supports your career path.
• Additional info – Include any additional details, like hobbies, awards, or memberships, that highlight your skills or personality.

Your CV format should be as polished and professional as a well-branded campaign. A cluttered or unfocused application won’t hold a hiring manager’s attention for long: formatting mistakes will distract from the things that make you the perfect executive.

Follow these formatting tips:

• Bullet points – Present key details concisely so employers can quickly scan your achievements.
• Divide sections – Keep everything structured so recruiters can easily find what they need.
• Use a clear and readable font – Use a simple, professional font and keep your layout uncluttered for maximum readability.
• No more than 2 pages – This is enough length to highlight your expertise while keeping the recruiter interested.

Recruiters are busy people, so you’ll need to quickly convince them that your application is worth reading. Your CV profile should give a short summary of the key skills and experiences that make you the ideal candidate, with the overall aim to convey the benefits that hiring you would have for the company.

Here’s what to include:

• Marketing expertise – Highlight whether you specialise in digital marketing, brand strategy, or performance marketing.
• Content and campaign management – Show how you’ve created or managed marketing campaigns that delivered results.
• Data-driven decision-making – Mention experience in analytics, audience insights, and performance tracking.
• Creative and strategic thinking – Demonstrate your ability to generate ideas and execute them effectively.
• Brand development – If you’ve worked on branding projects, improving awareness and engagement, mention it here.

Marketing requires both creativity and analytical thinking – your CV skills section should reflect this balance. Rather than listing generic marketing abilities, focus on the tools and techniques that recruiters are hoping to see in a CV. Whether it’s SEO, paid social, or CRM management, tailor your skills to align with the role you’re applying for.

Think of this section as your key selling points – concise and focused on results. If you specialise in certain industries or types of marketing (like B2B, influencer marketing, or growth marketing), highlight those here to make your application stand out.

A successful marketing campaign needs clear objectives and measurable results – the same goes for your CV. Your work experience section should showcase not just what you did but the impact you had.

Rather than simply listing responsibilities, focus on how your marketing efforts contributed to business growth. Have you increased website traffic? Improved conversion rates? Boosted brand awareness? Hiring managers want to see results, so let your metrics do the talking.

If you’re new to marketing or transitioning into the field, highlight transferable skills from past roles, such as communication, creativity, or data analysis. Even an internship or personal marketing project can demonstrate your ability to strategise and execute campaigns.

• Outline – Provide a snapshot of the company, your position, and the marketing channels you managed.
• Key responsibilities – Detail the strategies and campaigns you worked on, using action words like “developed”, “executed”, and “optimised”.
• Key achievements – Demonstrate impact with numbers, such as increased engagement rates, lead generation figures, or revenue growth.

While experience is always more valued by recruiters, most Marketing Executive roles require a strong education foundation in marketing principles. Be sure to include your degree, certifications, or relevant courses that showcase your expertise: but keep this section brief and limited to the pertinent qualifications.

If you’ve completed digital marketing bootcamps, SEO training, or social media strategy courses, listing them here can give your CV an extra edge – especially for digital-first roles.