Marketing CV examples

Writing a CV for marketing needs to be as engaging and well-targeted as a high-performing ad campaign. If it’s vague, unstructured, or lacking key selling points, hiring managers won’t stick around long enough to be convinced.

In this guide, you’ll learn how to structure your CV effectively, highlight the right skills, and craft an application that grabs attention. Because in marketing, first impressions matter – and your CV is your personal brand’s first pitch.

Marketing professionals know that presentation is everything. If your CV layout looks cluttered and unfocused, recruiters may assume your campaigns do too – let’s keep it as polished as a well-executed brand refresh.

Your CV should follow a clear structure so recruiters can quickly find what they’re looking for. Here’s the layout to follow:

• Name and contact details – Keep your personal details, along with an optional photo, at the top so employers can reach you easily.
• Profile – A strong summary that highlights your marketing expertise, key achievements, and creative strengths.
• Core skills – Provide a snapshot of your most relevant abilities, from campaign management to data analytics.
• Work experience – Detail your previous marketing roles in reverse chronological order, focusing on the impact you made.
• Education – Go through your academic qualifications like degrees and training courses, starting with the most recent.
• Additional info – This optional section includes anything from relevant awards to hobbies and interests.

A poorly formatted CV won’t just fail to impress – it might make recruiters question your attention to detail. Like any well-designed landing page, avoid the unnecessary fluff and walls of text. Your format should be as sleek and well-structured as a brand’s marketing strategy.

Follow these format principles:

• Bullet points – Break down your key information into skimmable bullet points for quick comprehension.
• Divide sections –Ensure each part of your CV is clearly defined with headings and consistent formatting.
• Use a clear and readable font – Opt for a clean, clear font to make your CV polished and easy to read.
• No more than 2 pages – Two pages is the ideal length to provide all the essential information while staying concise.

If your CV doesn’t grab attention, you might find yourself with a lower click-through rate than an unskippable YouTube ad. Your CV profile needs to capture recruiters’ attention and convince them to dig deeper: it should capture your expertise and unique strengths as a marketer.

Here’s some tips on what to make sure to highlight:

• Your marketing expertise – Whether you specialise in digital marketing, branding, or performance marketing, make it clear.
• Key skills and strengths – Highlight your best assets, from strategic thinking to content creation.
• Notable achievements – Have you increased engagement, boosted conversions, or launched a successful campaign? Show it off.
• Industry experience – Have you worked in B2B, B2C, SaaS, or agency settings? Tailor this to the role.
• Data-driven success – If you’ve improved ROI, led market research, or optimised conversion rates, mention it here.

A CV skills section gives employers a quick overview of your expertise. Think of it as your keyword strategy – recruiters skim for relevant skills just like Google scans for SEO terms. Marketing roles vary widely, so tailor this section to match the job description and highlight the most relevant skills.

If you’re applying for a social media role, highlight content strategy and platform analytics. If it’s a performance marketing job, focus on paid ads and data-driven optimisation.

Your work experience should do more than list job titles – it should prove your ability to create, execute, and measure successful marketing campaigns. Hiring managers want to see how you’ve delivered results and driven brand growth in practical settings.

List your roles in reverse chronological order, focusing on the impact you’ve made in each position. If you’ve worked with well-known brands, led major campaigns, or managed budgets, highlight those achievements.

• Outline – Introduce the company, your role, and the type of marketing work you were responsible for.
• Responsibilities – Describe your key duties, such as campaign execution, content marketing, or customer engagement. Use action verbs like “developed”, “launched”, and “optimised”.
• Achievements – If you increased website traffic, boosted engagement rates, or drove record-breaking conversions, make sure to highlight it. Numbers speak louder than buzzwords.

Marketing is an industry where skills and experience often outshine formal education – but listing your qualifications still helps, just like a well-placed testimonial on a landing page. If you have a degree in Marketing, Business, or Communications, list it here.

If you’ve completed additional training in digital marketing, analytics, or SEO, make sure to highlight it. List them all in reverse chronological order, starting with your most recent.