Copywriter CV examples

This guide will take you step-by-step through writing a Copywriter CV that highlights your writing expertise and overall ability to deliver compelling content. By the end, you’ll have a CV that positions you as the perfect candidate for your dream copywriting role.

You know better than most that a good copy is more than just blocks of text stitched together. Recruiters want to quickly see your writing skills and your ability to work across different formats and platforms – don’t make them struggle to find it.

Here’s how to structure your Copywriter CV:

• Name and contact details – Keep these at the top for quick access. Adding a photo is optional.
• CV profile – Hook the reader with a concise summary of your copywriting expertise, industry experience, and standout achievements.
• Core skills – List the key strengths, from SEO writing and headlines to scriptwriting and branding, which make you the right candidate.
• Work experience – Detail your roles in reverse chronological order, focusing on your responsibilities and measurable results.
• Education – Note things like CIM qualifications, writing certifications, and any relevant training.
• Portfolio – Highlight a wide variety of work you’ve done in the past to prove your versatility.
• Additional info – In this optional space, discuss your hobbies and interests, personal projects, or awards that show your creativity and commitment.

Even the most skilled writer can lose out if their CV’s format is unclear or poorly presented. Make sure your CV is as easy and pleasant to read as possible – the recruiter has sifted through enough applications today, so make this one easy on them.

Here’s some formatting tips for a Copywriter CV:

• Bullet points – Use these to break down responsibilities and achievements into clear, digestible points.
• Divide sections – Use clear headings to make navigating your CV easy for recruiters.
• Use a clean font – Prioritise readability with a professional font and consistent formatting.
• Keep it the right length – Aim for 2 pages: too long would start to bore the recruiter, and this is plenty of space to list the important details.

Like any piece of text, you should try to hook the reader and convince them to read further: your CV profile is your first opportunity to show why you’re the ideal copywriter for the role.

This section should highlight your ability to deliver creative and impactful content while tailoring your approach to meet client goals.

Tailor your profile to role, mentioning the key things that make you the ideal candidate.

Make sure to cover:

• Where you’ve worked – Mention agencies, in-house teams, or freelance clients you’ve written for.
• Your top qualifications – Highlight degrees in English, marketing, or journalism, along with any certifications in SEO or content writing.
• Writing skills – Include expertise in short-form, long-form, or technical writing.
• Industries you’ve written for – Reference experience in sectors like tech, retail, or healthcare.
• Platforms you’re familiar with – Discuss whether you’ve worked on blogs, social media campaigns, or websites, for example.
• Key achievements – Showcase standout projects or campaigns that demonstrate your impact.

The core skills section is your chance to show off the specific abilities that make you a standout copywriter. 

Focus on practical, results-driven skills tailored to the job you’re applying for. The job description already tells you what the recruiter wants, so make full use of that.

Your work experience section is where you demonstrate your ability to deliver results as a copywriter. It should form the bulk of your CV and show off roles that demonstrate your range, and the impact of your writing.

List your roles in reverse chronological order, starting with your most recent position. If you’re newer to the field, include internships, freelancing, or personal projects that showcase your skills.

• Outline – Briefly describe the company, your role, and the type of writing you focused on.
• Responsibilities – Highlight tasks like writing ad campaigns, managing blogs, or creating email sequences. Use action verbs like “wrote,” “developed,” or “managed.”
• Achievements – Include measurable outcomes, such as increased traffic, improved engagement rates, or successful campaign launches. Whenever possible, use data to quantify your results.

While recruiters certainly value experience more, the education section is a valuable way to reinforce your suitability for the role. Include anything from relevant degrees to certifications that prove your qualification.

For example, a degree in English Literature could demonstrate your command of language, while a marketing course might show your knack for audience engagement.

Include your qualifications in reverse chronological order, starting with the most recent.

For a Copywriter, your portfolio is just as important as your CV – it’s where recruiters can see your skills in action. Think of it as the proof behind the promises you’ve made in your CV.

Include a link to your online portfolio at the end of your CV, beneath the Additional Info section. Highlight a variety of writing styles and formats to showcase your range and adaptability.

Here’s a few tips for an effective copywriter portfolio:

• Tailored for the role – Highlight samples that reflect the industry and type of writing the job focuses on. For example, include technical pieces for B2B roles or engaging ads for consumer-focused positions.
• Balanced and diverse – Show a mix of formats, such as blog posts, ad copy, email campaigns, social media content, and whitepapers, to demonstrate versatility.
• Results-oriented – Whenever possible, include performance metrics (e.g., increased traffic, click-through rates, or conversion improvements) to show the impact of your work.
• Organised layout – Arrange your samples logically, grouping similar types of writing together, and provide brief explanations for each.
• Professional presentation – Use a clean, easy-to-navigate design for your portfolio, whether it’s a personal website or hosted on a platform like Contently or Behance.