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Content Marketing Manager CV example

Your content marketing manager CV should emphasise expertise in content strategy, leadership experience, and success in driving audience engagement, showcasing your ability to grow brand visibility and achieve marketing goals.

   

CV news features
CV news features

As a Content Marketing Manager, your ability to engage audiences is invaluable. But before you can craft your next killer strategy, there’s one piece of content you need to perfect: your CV.

This guide, complete with a Content Marketing Manager CV example, will help you craft an application that drives clicks and lands your next big role.

Content Marketing Manager CV

Content Marketing Manager CV
Content Marketing Manager CV Content Marketing Manager CV

How to write a Content Marketing Manager CV

Learn how to create your own interview-winning Content Marketing Manager CV with this simple step-by-step guide.

This guide will walk you through writing a Content Marketing Manager CV that combines your creative flair with your objective data-driven approach. By the end, you’ll have a CV that demonstrates your ability to deliver content strategies that convert.

Content Marketing Manager CV structure

CV structure
CV structure

Your CV needs to be as engaging and organised as the campaigns you manage. Recruiters must quickly see your ability to lead teams, drive content strategy, and deliver measurable results.

Here’s how to structure your Content Marketing Manager CV:

  • Name and contact details – Display your contact details clearly at the top so employers can get in touch easily. Photos are always optional.
  • CV profile – Kick things off with a concise overview of what makes you the ideal candidate for the job: note your leadership and marketing expertise.
  • Core skills – With a few bullet points, note the key strengths like content strategy, SEO, and analytics that make you a good fit.
  • Work experience – Detail your roles in reverse chronological order, focusing on key accomplishments.
  • Education – List your qualifications, including degrees and relevant marketing certifications, in reverse chronological order.
  • Additional info – To further enhance your CV, you can discuss professional memberships, awards, or personal interests that showcase creativity.

Content Marketing Manager CV format

CV format
CV format

Your CV format should mirror the professionalism and creativity you’re going to be bringing to your future role as a Content Marketing Manager. Poor formatting can make even the most impressive portfolio look unappealing, so ensure it’s sleek, readable, and focused.

A well-formatted CV demonstrates your ability to craft engaging, accessible content—essential traits for a successful Content Marketing Manager.

Here’s a few tips on how to format your Content Marketing Manager CV effectively:

  • Bullet points – Break down responsibilities and achievements into easy-to-digest snippets, much like optimising a blog for skim readers.
  • Divide sections – Use clear headings to ensure logical navigation through your CV, just like you’d structure a well-thought-out campaign.
  • Use a clean font – Prioritise clarity with a professional font and layout, ensuring your CV reflects your attention to detail and readability.
  • No more than 2 pages – Keep it concise, focusing on achievements and skills that resonate with your target audience (recruiters).

Content Marketing Manager CV profile

CV profile
CV profile

Your CV profile is your elevator pitch to the recruiter. For a Content Marketing Manager, it’s your chance to showcase your ability to create engaging campaigns, lead teams, and deliver measurable results.

Content Marketing Manager CV profile examples

Organised Content Marketing Manager with six years of experience in the technology sector, specialising in developing content strategies that drive brand awareness and lead generation. Skilled in managing content calendars, SEO optimisation, and coordinating cross-functional teams. Proficient in tools like HubSpot, SEMrush, and Google Analytics.

Creative Content Marketing Manager with four years of experience in the e-commerce industry, adept at creating engaging campaigns that increase customer engagement and retention. Experienced in social media strategy, blog management, and crafting multimedia content. Proficient in Canva, Hootsuite, and WordPress for content creation and distribution.

Strategic Content Marketing Manager with over eight years in the financial services industry, focusing on thought leadership and B2B content strategies. Expertise in developing whitepapers, case studies, and email campaigns that drive sales pipeline growth. Skilled in using Marketo, Ahrefs, and Tableau for content performance tracking.

What to include in your Content Marketing Manager CV profile

Tailor your profile to the specific role, focusing on your experience and achievements in content strategy, analytics, and brand building.

Here’s what to include in your Content Marketing Manager CV profile:

  • Where you’ve worked – Mention industries or brands where you’ve led content marketing efforts.
  • Your top qualifications – Highlight certifications like Google Analytics or HubSpot Content Marketing.
  • Key content skills – Include expertise in SEO, copywriting, and campaign management.
  • Results you’ve delivered – Reference outcomes like increased website traffic, lead generation, or social media engagement.
  • The people you’ve worked with – If you were part of a part, reference its size, and its role within the company.
  • Team leadership – Highlight your experience managing writers, designers, and content creators.

Core skills section

CV skills
CV skills

Your core skills section is where you highlight the abilities that make you a standout Content Marketing Manager. Focus on technical, creative, and analytical skills that align with the job description.

Top skills for your Content Marketing Manager CV

  • Content Strategy Development – Crafting and executing multi-channel content plans to align with business objectives.
  • SEO Expertise – Optimising content for search engines to increase organic traffic and rankings.
  • Social Media Management – Creating and curating engaging content to grow brand presence and engagement.
  • Data-Driven Decision Making – Using analytics tools to track performance and refine content strategies.
  • Copywriting and Editing – Writing compelling, on-brand content that resonates with target audiences.
  • Email Marketing – Designing and executing campaigns to nurture leads and drive conversions.
  • Team Leadership – Managing and mentoring creative teams to deliver high-quality, cohesive campaigns.
  • Content Distribution – Leveraging channels like blogs, newsletters, and third-party platforms for maximum reach.
  • Paid Media Campaigns – Creating content for PPC, display, and sponsored posts to drive ROI.
  • A/B Testing – Experimenting with headlines, layouts, and calls-to-action to optimise performance.

Work experience

CV work experience
CV work experience

Now for the bulk of your CV: your work experience section is where you convince recruiters that you’ve not only managed campaigns but made a tangible impact. It’s great to talk about skills, but this is where you show how you’ve applied them to drive real results.

How to structure jobs

job example
  • Outline – Provide a quick overview of the organisation, your role, and the scope of your content marketing responsibilities.
  • Responsibilities – Highlight key tasks like content creation, team management, or analytics reporting. Use action verbs like “developed,” “executed,” or “optimised.”
  • Achievements – Quantify your impact with metrics such as traffic increases and lead conversions – use numbers wherever possible.

Example jobs for Content Marketing Manager

Developed and executed a content marketing strategy for a SaaS company, focusing on thought leadership and lead generation. Managed a team of writers and designers to create high-quality content aligned with the brand voice.

  • Created and maintained a content calendar to ensure timely delivery of blog posts, whitepapers, and case studies.
  • Optimised content for SEO using SEMrush and Google Analytics to improve search rankings and organic traffic.
  • Collaborated with sales and product teams to produce targeted content that supports lead generation and conversion.
  • Managed a team of content creators, providing editorial guidance and ensuring consistency in messaging.
  • Monitored content performance metrics to refine strategies and maximise ROI.
  • Increased website traffic by 30% through SEO-optimised blog content.
  • Generated 1,000+ leads in six months through gated content campaigns.
  • Reduced content production costs by 15% by streamlining workflows.

Led the content marketing efforts for an e-commerce brand, focusing on customer engagement and retention. Developed creative campaigns across digital channels to enhance brand visibility.

  • Crafted engaging blog posts, product descriptions, and social media content to attract and retain customers.
  • Managed email marketing campaigns, including crafting newsletters and automated sequences.
  • Designed and executed social media strategies, increasing brand engagement on Instagram and Facebook.
  • Collaborated with graphic designers to produce visually appealing multimedia content.
  • Tracked campaign performance using Hootsuite and Google Analytics to optimise future efforts.
  • Boosted email open rates by 25% through improved segmentation and personalisation.
  • Increased social media followers by 40% in one year with targeted campaigns.
  • Achieved a 20% uplift in sales from a successful holiday content campaign.

Oversaw the content marketing strategy for a financial services firm, focusing on B2B audiences. Developed high-impact content to support lead generation and strengthen brand authority.

  • Produced whitepapers, case studies, and reports tailored to key industry audiences.
  • Developed a content distribution plan across email campaigns, social media, and webinars.
  • Optimised website content for SEO to improve rankings on competitive keywords.
  • Collaborated with internal stakeholders to ensure content aligns with business goals.
  • Analysed content performance using Tableau and Marketo, providing actionable insights to senior leadership.
  • Increased sales-qualified leads by 35% through targeted whitepaper campaigns.
  • Improved organic search rankings for key industry terms, driving a 50% increase in website traffic.
  • Secured £200,000 in additional funding by demonstrating content marketing ROI to stakeholders.

Education section

CV education
CV education

The education section highlights the qualifications and training that support your expertise in content marketing. Include academic degrees, certifications, and professional development courses.

This section is typically very brief, focusing on key qualifications. For newer candidates, emphasise coursework or certifications that demonstrate potential.

List qualifications in reverse chronological order, starting with the most recent.

Best qualifications for Content Marketing Managers

  • Google Analytics Certification – Demonstrates expertise in tracking and analysing website performance.
  • HubSpot Content Marketing Certification – Focuses on creating impactful content strategies.
  • Bachelor’s Degree in Marketing, Communications, or Journalism – Provides a solid foundation in marketing principles.
  • SEO Specialisation Certification (Coursera) – Validates skills in optimising content for search engines.
  • Copywriting Certification (AWAI) – Enhances persuasive writing and editing skills.