Marketing manager CV examples

A Marketing Manager CV needs to show you can strategise, execute, and measure campaigns that hit targets and resonate with audiences. These steps will teach you how to write a good CV that highlights your skills in planning, creativity, and analysis.

By the end, you’ll have an application that makes you stand out in the competitive world of marketing.

Your CV structure should be as structured as your best campaign strategy – clear goals, strong messaging, and absolutely no typos (because unlike social posts, you can’t edit a CV once it’s sent). An organised layout ensures recruiters can quickly see why you’re the right fit.

Here’s how to structure your Marketing Manager CV:

• Name and personal details – These contact details go right at the top so potential employers can reach you easily. Including a picture of yourself is always up to you.
• Profile – Kick off with a summary of your marketing expertise and key career achievements.
• Core skills – Briefly highlight your abilities, from campaign management to data analysis in your CV opener.
• Work experience – Present your professional history in reverse chronological order, detailing your contributions to marketing success.
• Education – Tell the recruiters all about your academic qualifications and relevant certifications and awards.
• Additional info – You can, optionally, discuss your hobbies and interests that showcase creativity or leadership.

Your CV format should reflect the creativity and professionalism you bring to your marketing campaigns. An effective layout, free from mistakes, lets recruiters see your value at first glance and keeps them scrolling.

Here’s how to format your Marketing Manager CV effectively:

• Bullet points – Employ short, punchy bullet points to make responsibilities and achievements easy to read.
• Divide sections – Structure your CV with distinct sections that make it easy to scan: recruiters will appreciate it.
• Use a clean font – Choose a professional, readable font that keeps the focus on your content and complements a polished layout.
• Keep it the right length – Two pages are the sweet spot, giving you the length to highlight your experience without overwhelming the recruiter.

Your CV profile is your chance to hook the recruiter and prove you’re the right person to lead their marketing efforts. This short summary of your experience and expertise should let them see the benefit they’d get from choosing you over the other applicants.

Here are some tips on what to put in your Marketing Manager CV profile:

• Where you’ve worked – Mention industries or companies you’ve marketed for, such as retail, tech, or healthcare.
• Your top qualifications – Highlight degrees, marketing certifications, or any specialised training.
• Strategic expertise – Quickly mention your success in areas like brand strategy or campaign development.
• Results you’ve delivered – Include outcomes like sales growth or audience engagement metrics.
• Tools you’ve mastered – Make sure to note CRM platforms, marketing automation tools, or analytics software you’ve used.

Your core skills section is your CV’s greatest hits – highlighting the abilities that make you a standout marketing manager. Tailor this CV skills section to reflect the tools and strategies relevant to the job you’re applying for.

Your work experience section is where you demonstrate the impact you’ve made in previous roles. Recruiters prefer candidates who have put their skills to work in a real-world setting, and have a proven track record of delivering tangible results. Focus on measurable achievements that prove you can drive results.

• Outline – Provide a brief description of the company, your role, and the scope of your marketing responsibilities.
• Responsibilities – Highlight key tasks, such as campaign planning, team management, or audience segmentation.
• Achievements – Include measurable outcomes, like revenue growth, increased website traffic, or improved customer retention. Use figures wherever possible.

The education section is where you prove you’re more than just a creative brain – you’ve got the academic chops to back it up too. Think of it as your credentials billboard.

Include degrees, institutions, and graduation dates, as well as certifications like Google Ads or HubSpot Inbound Marketing.

Always list qualifications in reverse chronological order, starting with the most recent.