Digital Marketing CV examples

Think of your CV as a marketing campaign for your personal brand. If it doesn’t convert, you won’t get the job: this guide will cover everything you need to know about writing a CV that highlights your top digital marketing skills and achievements. By the end, your CV will be fully optimised to get maximum clicks (and interviews).

Your CV is your very own landing page – your key information needs to be structured in a way that keeps recruiters engaged. Don’t make them dig around for the good stuff: a coherent and clear layout will help busy recruiters easily find what they’re looking for.

Here’s how to structure your CV for easy navigation:

• Name and contact details – These personal details at the top to provide easy access for prospective employers. A picture of yourself generally isn’t expected for these roles.
• Profile – Hook the recruiter right away by stating the value you’ll bring their company, through your campaign success and analytical skills.
• Core skills – State your best qualities at a quick glance, from SEO and content marketing to data analytics and PPC.
• Work experience – List your previous job titles from newest to oldest, focusing on key results and achievements.
• Education – Show off your academic record and qualifications, like degrees and digital marketing certifications.
• Additional info – Include anything from your hobbies and interests to the languages you speak and awards you’ve earned – these are all totally optional.

Time for the UX part of your CV: a visually-appealing format will make reading your CV as easy and as pleasant an experience as possible. Keep your layout clean, professional, and easy to scan, free from avoidable formatting mistakes that’ll cost even the best candidates the job.

Follow these formatting principles:

• Bullet points – Use short, sharp bullet points to present your responsibilities and achievements clearly.
• Divide sections – Make use of distinct headings and logical spacing to guide recruiters through your CV.
• Use a clear and readable font – A simple, professional font ensures readability while keeping the layout polished and tidy.
• No more than 2 pages – Keep it lean while highlighting your biggest wins. If you need more length than this, consider a separate cover letter.

Your CV profile should be as compelling as a great ad campaign – results-focused and straight to the point. This is your chance to hook recruiters and show why you’re the ideal digital marketer for the job, in just a few short lines.

Here’s some tips on what to include:

• Your specialisation – Are you an expert in SEO, paid ads, email marketing, or social media strategy?
• Your impact – Have you boosted engagement, increased website traffic, or improved ROI? Show it.
• Your data-driven approach – Employers love marketers who can combine creativity with analytics.
• Industry experience – Whether you’ve worked in B2B, e-commerce, or agency settings, make it clear.
• Tools and platforms – Mention any expertise in platforms like Google Ads, Meta Business Suite, or marketing automation tools.

This section is like keyword research – only the most relevant skills should make the cut. Show recruiters your key strengths at a glance. Focus on hard skills, mentioning the specific abilities a recruiter would hope for from their new employee.

Digital marketing roles vary widely, so tailor your CV skills to best match the job description. For example, if the role is focused on performance marketing, highlight expertise in paid media and analytics. If it’s content-heavy, focus on SEO, copywriting, and engagement strategies.

Anyone can say they ‘know SEO’ – but can you prove you’ve used it to drive real results? Your work experience section proves your ability to create successful campaigns, optimise performance, and generate real results.

Start with your most recent role and work backwards, structuring each entry with bullet points to highlight your key contributions. If you don’t have direct digital marketing experience, focus on transferable skills from roles in sales, PR, or content creation.

• Outline – Introduce the company, your role, and the type of digital marketing work you were responsible for.
• Responsibilities – List your main tasks, such as campaign execution, content strategy, or customer engagement. Use action words like “optimised”, “executed”, and “analysed”.
• Achievements – Highlight measurable outcomes, such as increased website traffic, improved ad conversion rates, or lead generation growth. Actual numbers serve as great evidence of your impact.

While hands-on experience often carries more weight than formal education in digital marketing, relevant qualifications still help establish credibility. Your education section is vital, but should be kept concise to save space for the more important bits.

If you have a degree in Marketing, Business, or Communications, list it here. Additionally, highlight any industry-recognised certifications in SEO, PPC, or analytics that enhance your skills.