Marketing graduate CV examples

Marketing is all about standing out in a crowded space – your CV should do the same. Even if you’ve got no work experience, this guide will help you showcase your education, past experience, and transferable skills in a way that proves you have what it takes to succeed in the field. By the time you’re done, your CV will be just as compelling as the campaigns you hope to create.

Employers don’t expect graduates to have years of experience, but they do want to see initiative, creativity, and a solid understanding of marketing principles. A coherent structure ensures your key skills and education stand out at a glance, without forcing recruiters to struggle to find it.

Here’s how to organise your CV layout effectively:

• Name and contact details – These contact details sit at the top to provide easy access for prospective employers.
• Personal profile – Hook the recruiter right away by stating the value you’ll bring their company and your career aspirations.
• Core skills – State your best qualities at a quick glance, such as social media strategy, content creation, and data analysis.
• Work experience – List any relevant internships, placements, freelance projects, or part-time jobs with transferable skills.
• Education – Show off your degree, relevant coursework, and any additional certifications or training.
• Additional info – Include anything from your hobbies and interests to your portfolio.

A cluttered CV format won’t help you land your first job – just like an unstructured marketing campaign, it’ll fail to get the right message across. Don’t bury your promising expertise underneath formatting mistakes – keep things nice and easy for busy recruiters.

Follow these formatting tips:

• Bullet points – Break down information so it’s clear and skimmable.
• Divide sections – Ensure each section is easy to find and well-structured.
• Use a clear and readable font – Along with an appropriate colour scheme, ensure your font is easy for the recruiter to read.
• No more than 2 pages – Too long would start to bore the recruiter, and this is plenty of length to list the important details.

Your profile is your chance to make a strong first impression. As a graduate, this section should highlight your academic background, key skills, and aspiration to grow in the field of marketing. Ultimately, you need to convince recruiters to not only read the rest of your CV, but that hiring you would benefit their company.

Here’s what to include:

• Marketing degree or specialisation – Mention your field of study and key areas of expertise.
• Key marketing skills – Focus on digital marketing, content creation, SEO, or analytics.
• Practical experience – Highlight any internships, university projects, or freelance work.
• Creative and analytical mindset – Employers want candidates who understand both strategy and execution.
• Career aspirations – Show enthusiasm for the industry and your willingness to learn.

Marketing is a blend of creativity and strategy, and this section should reflect that balance.

Since you may not have extensive work experience yet, focus on skills you’ve developed through coursework, internships, or personal projects. If you’ve worked with marketing tools like Google Analytics, Canva, or Hootsuite, highlight them here.

Tailor your skills to the specific job you’re applying for – whether it’s digital marketing, social media, or content creation. Employers want candidates who can hit the ground running, so even self-taught skills can be valuable.

Your degree is one of your strongest assets as a marketing graduate, so make sure it’s clearly presented. As a junior candidate, you should expand upon specific modules that you feel are especially pertinent for the role, detailing how they’ve instilled the skills that make you the right fit.

Highlight any additional certifications, such as Google Digital Garage or HubSpot Content Marketing, to show your proactive education.

Example education sections

What to include in your education section

For each qualification, add the following info:

• Qualification & organisation – State what you studied and where.
• Dates studied – Say when you earned the qualification
• Extra details – Provide some detail on more specific modules that are pertinent to the role, highlighting the skills you learned on the course.

Lucky for you, writing a CV as a marketing graduate isn’t just about job titles – it’s about demonstrating your ability to apply marketing concepts in real-world situations.

Even if you haven’t held a formal marketing role, highlight any internships, university projects, or freelance work where you’ve used your skills. Have you managed social media for a student society? Created a content strategy for a local business? Designed a marketing campaign for a coursework project? This is all work experience that counts.

If your experience is outside of marketing, focus on transferable skills. Retail or hospitality jobs, for example, can demonstrate communication, teamwork, and customer engagement – all valuable for a marketing role.

• Outline – Describe the company, university project, or freelance work you were involved in.
• Key responsibilities – Outline the tasks you performed, using action words like “developed”, “managed”, and “researched”.
• Key achievements – Demonstrate impact with measurable outcomes, such as engagement growth, increased website traffic, or improved branding.

Junior candidates would benefit from this optional section, which expands on anything else that helps to convey your fit.

This could include hobbies like running a marketing blog, or awards you’ve won during your studies.

Good additional info for Marketing Graduate

Additional info example