You can sell anything – from software solutions to luxury cars – but can you sell yourself? If your CV isn’t doing the heavy lifting, you might be missing out on your next big deal.
This guide and its Sales Executive CV examples will help you craft a CV that showcases your sales expertise, highlights your biggest wins, and ensures recruiters see you as a top performer worth investing in.
Sales Executive CV example

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Car Sales Executive CV example
How to write your Sales Executive CV
Learn how to create your own interview-winning Sales Executive CV with this simple step-by-step guide.
A great sales pitch is persuasive and straight to the point – your CV should be the same. If it’s vague or full of fluff, don’t expect recruiters to stick around for a demo.
In this guide, we’ll walk you through how to structure your CV, highlight your most impressive sales achievements, and present your skills in a way that gets results. By the time you’re done, your CV will be your strongest sales tool.
Sales Executive CV structure
Salespeople love efficiency, and so do recruiters – make sure your CV delivers the right message fast. You’ll need to make a strong first impression, showing hiring managers your value at a glance. When writing a CV, an effective structure will guide them through all the important details they need.
Here’s the layout you should follow:
- Name and contact details – Place your personal details at the top so employers can get in touch easily..
- Profile Kick things off with a concise overview of what makes you the ideal candidate for the job, like your industry knowledge and key successes.
- Core skills – Briefly highlight those qualities which make you the best candidate, such as lead generation and account management.
- Work experience – List your previous roles in reverse chronological order, with your most recent first.
- Education – Go through the academic history which underpins your expertise.
- Additional info – This optional section can include professional memberships, awards, or hobbies.
Sales Executive CV format
In sales, presentation matters – whether it’s a pitch, a proposal, or a CV format. If your application looks messy or full of mistakes, hiring managers might assume your sales approach is the same and move onto the next candidate.
Follow these formatting tips to keep things professional:
- Bullet points – Use these to highlight key skills and achievements quickly and clearly.
- Divide sections – Separate parts of your CV logically so it’s easy to navigate
- Use a clear and readable font – Stick to professional and clean font, and a sensible colour scheme.
- No more than 2 pages – Keep it a concise length to maintain their interest while still covering all the essentials.
Sales Executive CV profile
The CV profile is your elevator pitch – it needs to instantly grab attention and convince employers that you’re a high-performing sales executive. The ultimate aim here is to convey to recruiters the benefits they’d enjoy if they hired you over someone else.
Sales Executive CV profile examples
Profile 1
Results-driven Sales Executive with four years of experience in B2B and B2C sales, specialising in client acquisition and account management. Skilled in lead generation, negotiation, and closing high-value deals. Proficient in using CRM systems such as Salesforce and HubSpot to track sales performance and build strong customer relationships. Passionate about driving revenue growth and delivering tailored solutions to meet client needs.
Profile 2
Dynamic Sales Executive with three years of experience in the technology sector, focusing on SaaS sales and consultative selling. Adept at identifying new business opportunities, managing client portfolios, and presenting compelling sales pitches. Experienced in pipeline management, cold calling, and contract negotiations. Committed to achieving sales targets and building lasting client relationships.
Profile 3
Experienced Sales Executive with over six years of expertise in retail and FMCG sales, specialising in product promotions, upselling, and customer engagement. Skilled in sales forecasting, competitor analysis, and implementing targeted marketing strategies. Proficient in point-of-sale (POS) systems and data analysis tools to track sales trends. Dedicated to exceeding sales targets and enhancing customer satisfaction.
What to include in your Sales Executive CV profile
A quality profile should include:
- Specialisation in sales – Whether it’s B2B, B2C, SaaS, or enterprise sales, make it clear what you excel in.
- Proven success in hitting targets – Highlight achievements in exceeding quotas, closing major deals, or driving revenue growth.
- Industry expertise – Experience in tech, pharmaceuticals, finance, or other sectors can add value to your application.
- Sales strategy and approach – Whether it’s consultative selling, cold outreach, or account management, highlight how you get results.
- CRM and sales tools proficiency – Experience with platforms like Salesforce, HubSpot, or Pipedrive can be a big advantage.
Core skills section
This section should read like a high-performing sales dashboard – quick stats that instantly show your strengths. You should make sure to include the important keywords that recruiters look for when they open up an application.
If the role is focused on new business, highlight skills like prospecting, cold calling, and lead generation. If it’s an account management role, focus on client retention, relationship building, and upselling.
Top skills for your Sales Executive CV
- Lead Generation and Prospecting – Identifying and qualifying potential clients to build a strong sales pipeline.
- Client Relationship Management – Building and maintaining long-term relationships with customers to drive repeat business.
- Negotiation and Closing Deals – Persuading clients and finalising sales agreements to achieve revenue targets.
- Product Knowledge – Understanding product features, benefits, and industry trends to provide tailored solutions to clients.
- CRM System Proficiency – Using tools like Salesforce, HubSpot, or Zoho to track leads, sales, and customer interactions.
- Sales Pitch and Presentation – Delivering compelling sales presentations and demonstrations to potential clients.
- Market and Competitor Analysis – Researching industry trends and competitors to refine sales strategies.
- Objection Handling – Addressing client concerns effectively to overcome hesitations and close deals.
- Sales Target Achievement – Meeting or exceeding quotas by implementing effective sales techniques.
- Cross-Selling and Upselling – Identifying opportunities to offer additional products or services to maximise revenue.
Work experience
Sales is all about results – recruiters want to see more than just job titles; they want to see how revenue was driven, relationships were built, and company growth was supported. Your work experience section should do this by covering your past duties and accomplishments.
List roles in reverse chronological order, ensuring each entry focuses on impact. If transitioning from another role, highlight transferable skills like negotiation, communication, and closing techniques.
How to structure jobs
- Outline – Introduce the company, role, and type of sales handled.
- Responsibilities – List key tasks, such as lead generation, closing deals, or managing key accounts. Use action words like “negotiated”, “closed”, and “increased”.
- Achievements – Showcase measurable success, such as exceeding quotas, driving revenue growth, or expanding market share.
Example jobs for Sales Executive
Sales Executive | Everway Solutions
Outline
Managed client relationships and drove sales growth within a B2B services provider, delivering tailored solutions to meet business needs in a competitive market.
Responsibilities
- Generated new business leads through networking, cold calling, and targeted email campaigns.
- Managed a pipeline of prospects and nurtured leads through the sales funnel.
- Presented product demonstrations and sales pitches to potential clients.
- Negotiated contracts and closed deals, ensuring alignment with business objectives.
- Maintained and updated CRM records to track interactions and sales performance.
Achievements
- Increased client acquisition by 35 percent through strategic outreach and follow-ups.
- Exceeded quarterly sales targets by 20 percent through strong negotiation and consultative selling.
- Recognised for securing a £500K contract with a major corporate client.
Sales Executive | Spherical Solutions
Outline
Specialised in selling SaaS products within a technology company, managing enterprise client accounts to ensure high conversion rates, customer retention, and revenue growth.
Responsibilities
- Developed and executed sales strategies to acquire and retain key clients.
- Conducted market research to identify business opportunities and target industries.
- Managed key accounts, ensuring client satisfaction and maximising upsell potential.
- Collaborated with marketing teams to align sales efforts with promotional campaigns.
- Provided detailed sales reports and performance insights to senior management.
Achievements
- Increased software subscriptions by 40 percent through targeted sales strategies.
- Achieved a 95 percent client retention rate by delivering excellent after-sales support.
- Generated £1M in new revenue by securing long-term partnerships with enterprise clients.
Sales Executive | RetailX Superstores
Outline
Drove product sales and customer engagement within a high-volume retail brand, focusing on upselling, brand promotion, and delivering an exceptional in-store experience.
Responsibilities
- Provided expert product recommendations to customers, enhancing their shopping experience.
- Met and exceeded individual and team sales targets through proactive selling techniques.
- Assisted in merchandising and promotional activities to maximise product visibility.
- Processed sales transactions using POS systems and maintained accurate financial records.
- Handled customer inquiries and complaints professionally to ensure satisfaction.
Achievements
- Boosted store revenue by 25 percent through targeted upselling techniques.
- Achieved top salesperson recognition for three consecutive months.
- Helped implement a new customer loyalty programme that increased repeat purchases.
Education section
While experience carries more weight in sales, your education will still add value. A degree in Business, Marketing, or a related field is worth listing, along with any professional sales training completed.
Courses in sales strategy, customer psychology, or negotiation can also strengthen an application. If you’ve taken sales training courses, don’t leave them out – continuing education shows commitment to growth.
Best qualifications for Sales Executives
- Diploma in Sales and Marketing – A useful qualification covering essential sales strategies.
- Certified Professional Sales Person (CPSP) – Recognised for structured sales training.
- Strategic Sales Management Certification – Great for those aiming for leadership roles in sales.
- Google Digital Marketing & E-Commerce Certification – Beneficial for those in digital sales.
- CRM Software Certification (Salesforce, HubSpot, or similar) – Shows proficiency in managing leads and client interactions.