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Sales Manager CV examples

Your sales manager CV should emphasise leadership, sales strategy development, and a track record of meeting or exceeding targets, showcasing your ability to drive revenue and lead high-performing teams.

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Andrew Fennell | CV Expert Updated on March 4, 2025
 

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You know how to close deals, hit targets, and drive revenue – but before you can sell a product, you need to sell yourself. A strong application is the first step in proving to recruiters that you’re the sales manager who can lead a team to success.

If a pitch doesn’t showcase how something will generate results, it won’t matter how good it is – the same goes for your CV. This guide includes Sales Manager CV examples and expert advice to help you craft an application that secures interviews.

Sales Manager CV sample

Sales Manager CV

Regional Sales Manager CV

Regional Sales Manager CV

How to write your Sales Manager CV

Learn how to create your own interview-winning Sales Manager CV with this simple step-by-step guide.

A sales manager’s CV should be as results-driven as their approach to hitting targets. If it’s disorganised, unclear, or lacking strong selling points, recruiters won’t stick around to see what you bring to the table.

This guide takes you through each step of writing a CV. By the end, you’ll have a CV that makes an impact – just like your best sales pitch.

Sales Manager CV structure

CV structure
CV structure

A well-structured CV helps recruiters quickly identify your most valuable skills and experience. Just like a well-planned sales strategy, your CV needs to be clear, persuasive, and easy to navigate.

Here’s the structure to follow:

  • Name and contact details – Place personal details at the top so employers can reach you without effort. A photo of yourself would be a nice touch, but it’s optional.
  • Profile – Start with a concise summary highlighting your sales expertise, leadership abilities, and key achievements.
  • Core skills – List your most relevant skills, such as lead generation, team management, and sales forecasting.
  • Work experience – Present your career history in reverse chronological order, focusing on revenue-driven results and leadership impact.
  • Education – Include your degrees and relevant certifications, starting with the most recent.
  • Additional info – If applicable, mention hobbies, sales awards, or additional languages.

Sales Manager CV format

CV format
CV format

First impressions matter, and in sales, that’s especially true. If a recruiter takes one look at your CV and its layout is a confusing mess, they’ll assume your sales reports probably look the same.

A recruiter should be able to glance at your CV and immediately see the value you bring. If they have to work too hard to find key information, they may move on to the next candidate, with a nicer format.

Try to follow these formatting tips:

  • Bullet points – Use them to highlight achievements and keep information easy to scan.
  • Divide sections – Structure your CV logically for quick reading.
  • Use a clear and readable font – Avoid overly decorative font; professionalism is key.
  • No more than 2 pages – Keep it a concise length while ensuring it covers all key qualifications and experience.

Sales Manager CV profile

CV profile
CV profile

Your CV profile is your first opportunity to grab attention. This short introduction at the top of your CV should summarise your expertise and career highlights in a compelling way. Ultimately, you’ll need to convey the benefits that hiring you would bring.

Sales Manager CV profile examples

Results-driven Sales Manager with five years of experience leading high-performing sales teams in the retail and FMCG industries. Skilled in developing sales strategies, managing key accounts, and driving revenue growth. Experienced in using CRM tools such as Salesforce and HubSpot to track sales performance and optimise customer engagement. Passionate about building strong client relationships and achieving ambitious targets.

Dynamic Sales Manager with three years of experience in B2B sales, specialising in software solutions and SaaS products. Adept at lead generation, negotiation, and closing high-value deals. Skilled in analysing market trends, forecasting sales, and optimising sales pipelines to improve conversion rates. Proven track record of increasing revenue and expanding market reach.

Experienced Sales Manager with over eight years of expertise in real estate, managing sales operations, mentoring teams, and securing high-value property deals. Skilled in business development, customer acquisition, and strategic planning. Proficient in using CRM platforms and data analytics to improve sales strategies. Dedicated to exceeding sales targets and delivering exceptional client experiences.

What to include in your Sales Manager CV profile

A strong profile should consider the following:

  • Where you’ve worked – Mention whether you’ve worked in B2B, B2C, retail, SaaS, or another sales sector.
  • Your top qualifications – If you have a business degree, sales certification, or leadership training, highlight it here.
  • Key sales skills – Whether it’s consultative selling, key account management, or sales strategy, showcase your strengths.
  • Revenue impact – Demonstrate how you’ve driven sales growth, increased market share, or built strong client relationships.
  • Leadership expertise – Highlight your ability to train, mentor, and lead high-performing sales teams.

Core skills section

CV skills
CV skills

A core CV skills section is an efficient way to showcase your strongest sales abilities at a glance. Think of it as a value proposition – what makes you stand out in a competitive sales environment?

Don’t make the mistake of sending out identical applications: make sure your core skills align with the job you’re applying for. If a company needs someone to scale a sales team, emphasise leadership. If they want someone to increase revenue, highlight business development expertise.

Top skills for your Sales Manager CV

  • Sales Strategy Development – Creating and implementing effective sales plans to achieve revenue targets and business growth.
  • Lead Generation and Prospecting – Identifying potential clients, building pipelines, and converting leads into customers.
  • CRM Management – Utilising platforms like Salesforce, HubSpot, or Zoho to track customer interactions and sales performance.
  • Negotiation and Closing Deals – Securing contracts and agreements through persuasive communication and strategic deal-making.
  • Market Analysis – Researching industry trends, competitor activity, and customer needs to refine sales approaches.
  • Team Leadership and Training – Managing, mentoring, and motivating sales teams to enhance productivity and performance.
  • Performance Tracking and Reporting – Measuring sales metrics, forecasting revenue, and preparing data-driven reports.
  • Customer Relationship Management – Building long-term relationships with key clients to drive retention and repeat business.
  • Pricing and Revenue Management – Setting competitive pricing strategies to balance profitability and market demand.
  • Cross-Department Collaboration – Working with marketing, product, and finance teams to align sales goals with business objectives.

Work experience

CV work experience
CV work experience

Your work experience is where you prove your ability to deliver results. While listing skills is useful, recruiters are most interested in seeing how you’ve applied them in real-world sales environments.

List your roles in reverse chronological order, starting with the most recent. If you’re transitioning industries, highlight transferable skills that demonstrate your ability to drive sales success.

How to structure jobs

job example
  • Outline – Introduce the company, industry, and the scope of your role within the sales team.
  • Responsibilities – Describe your key duties, such as managing a sales pipeline, leading a team, or developing new business strategies. Use action words like “negotiated,” “closed,” and “expanded”.
  • Achievements – Showcase measurable results. Did you exceed sales targets? Grow a client base? Improve conversion rates? Use numbers – because in sales, if you can’t quantify it, did it even happen?

Example jobs for Sales Managers

Led a team of sales associates in a fast-paced retail environment, driving revenue growth and improving customer experience.

  • Developed and implemented sales strategies to achieve monthly and quarterly revenue targets.
  • Managed a team of 10+ sales representatives, providing training and performance coaching.
  • Monitored sales data and customer insights to refine sales approaches and promotions.
  • Built and maintained relationships with key customers to encourage repeat business.
  • Collaborated with marketing teams to align sales initiatives with promotional campaigns.
  • Increased store revenue by 25 percent through targeted sales strategies and staff training.
  • Reduced customer complaints by 30 percent by improving service and engagement standards.
  • Recognised for consistently exceeding monthly sales targets.

Managed B2B software sales operations within a leading enterprise software company, developing key client relationships and driving product adoption for cloud-based business solutions.

  • Identified new business opportunities and developed client acquisition strategies.
  • Led product demonstrations and sales presentations for potential clients.
  • Negotiated contracts and closed high-value deals with enterprise customers.
  • Worked closely with the product team to refine offerings based on customer feedback.
  • Tracked sales performance using HubSpot and Salesforce, ensuring pipeline efficiency.
  • Increased client acquisition by 35 percent within one year through targeted outreach.
  • Boosted average deal size by 20 percent by upselling premium service packages.
  • Reduced sales cycle length by 15 percent by streamlining negotiation processes.

Led the real estate sales team for a national property agency, managing client relationships and driving high-value property sales through strategic planning and negotiations.

  • Developed sales plans to attract new buyers and investors to residential and commercial properties.
  • Led property viewings and negotiated contracts to close high-value sales.
  • Collaborated with mortgage lenders and legal teams to ensure smooth transactions.
  • Trained and mentored junior sales representatives to enhance team performance.
  • Analysed market trends to identify profitable opportunities and investment prospects.
  • Increased property sales by 40 percent in a highly competitive market.
  • Secured a £5M deal with a key investor, contributing to record annual revenue.
  • Recognised for outstanding client service and maintaining long-term buyer relationships.

Education section

CV education
CV education

Your education section should highlight any formal training in business, sales, or leadership. While experience is often more important in sales roles, relevant qualifications can strengthen your CV.

If you’re early in your career, highlight relevant coursework, sales competitions, or business projects.

List your qualifications in reverse chronological order, starting with the most recent.

Best qualifications for Sales Managers

  • BA/BSc in Business, Marketing, or Sales Management – Provides foundational knowledge in sales strategy, consumer behaviour, and market analysis.
  • Diploma in Sales and Marketing (CIM – Chartered Institute of Marketing) – A well-respected qualification for sales and marketing professionals.
  • Certified Professional Sales Person (CPSP) – Demonstrates professional competency in sales techniques and customer relationship management.
  • Leadership and Sales Management Certification (ILM or similar) – Enhances managerial skills, covering team leadership and sales strategy execution.
  • Negotiation and Closing Techniques Certification – Specialised training in high-level negotiation and deal-closing strategies.