You’re creative, innovative and always in the know when it comes to the latest marketing techniques, but you need to prove this to the recruiter if you want to secure an interview.
But just as a bad marketing campaign can damage a company’s brand, a bad CV can do the same for your personal brand.
So take some time to get your CV just right. Make the most of our brand marketing CV example below, as well as our top tips for writing a killer application.
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Brand Marketing CV example
This is a good example of a Brand Marketing CV which contains all of the information that a hiring manager will need to be impressed, and presents it in a well- structured, easy-to-read format.
Take some time to study and understand this CV, and refer to it throughout the writing of your own CV for best results.
Brand Marketing CV structure & formatting
Your CV is the first impression you’ll make on anybody who reads it.
A disorganised, cluttered and barely-readable CV could seriously decrease your chances of landing interviews, so it’s essential to make sure yours is slick, professional and easy to navigate.
You can do this by using a clear structure and formatting your content with some savvy formatting techniques – check them out below:
How to format your CV
- Length: Think that submitting a five page CV will impress recruiters? You’re wrong! Even if you’ve got tons of experience to brag about, recruiters don’t have time to read through overly detailed CVs. Keep it short, concise and relevant – a CV length of 2 sides of A4 pages or less is perfect.
- Readability: By clearly formatting your section headings (bold, or a different colour font, do the trick) and breaking up big chunks of text into snappy bullet points, time-strapped recruiters will be able to skim through your CV with ease.
- CV design: The saying ‘less is more’ couldn’t be more applicable to CVs. Readability is key, so avoid overly complicated designs and graphics. A subtle colour palette and easy-to-read font is all you need!
- Photographs: Don’t add profile photos to your CV unless you work in an industry or region which prefers to see them. Most employers in the UK will not need to see one.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
CV structure
For easy reading, write your CV to the following CV structure:
- Contact details – Make it easy for recruiters to get in touch with you by listing your contact details at the top of your CV.
- Profile – A short and snappy summary of your experience and skills, showcasing what makes you a good fit for the position.
- Work experience / career history – Note down all your work history, with your current position first, then working backwards.
- Education – A short list of your academic background and professional/vocational qualifications.
- Interest and hobbies – This is an optional section, which you can use to highlight any relevant hobbies or interests.
Now, let’s take a closer look at what you should include in each section of your CV.
CV Contact Details
Begin by sharing your contact details, so it’s easy for employers to give you a call.
Keep to the basics, such as:
- Mobile number
- Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
- Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
- LinkedIn profile or portfolio URL – Remember to update them before you send your application.
Brand Marketing CV Profile
Recruiters read through countless applications every day.
If they don’t find what they’re looking for quickly, they’ll simply move onto the next one.
That’s what makes your CV profile (or personal statement, if you’re an entry-level/graduate candidate) so important.
This short and snappy summary sits at the top of your CV, and should give a high-level overview of why you’re a good match for the job.
This way, you can ensure that busy recruiters see your suitability from the outset, and so, feel your CV is worth their time.
CV profile writing tips:
- Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
- Don’t add an objective: Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for Brand Marketing
What to include in your Brand Marketing CV profile?
- Summary of experience: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
- Relevant skills: Make your most relevant Brand Marketing key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
- Vital qualifications: Be sure to outline your relevant Brand Marketing qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Underneath your profile, write a core skills section to make your most relevant skills jump off the page at readers.
It should be made up of 2-3 columns of bullet points of your relevant skills.
Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.
Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.
Vital skills for your Brand Marketing CV
Market Research – gathering consumer insights about a particular brand including examining competitors, what consumers want and how the market has developed.
Results Analysis – analysing market research data to create actionable results which can be used to make informed decisions about branding, marketing, and product development.
Branding Strategy – creating colour and font schemes that match the brand identity and are easily identifiable for consumers.
Brand Launch – planning and implementing successful launches that take into consideration the target audience, competition, brand messaging, and goals.
Social Media Growth – utilising effective social media marketing campaigns to grow the brands social media following.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Your work experience section
By this point, employers will be keen to know more detail about you career history.
Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.
This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!
Structuring each role
If you don’t pay attention to the structure of your career history section, it could quickly become bulky and overwhelming.
Get in recruiters’ good books by creating a pleasant reading experience, using the 3-step structure below:
Outline
Provide a brief overview of the job as a whole, such as what the overriding purpose of your job was and what type of company you worked for.
Key responsibilities
Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.
Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.
Key achievements
Finish off by showcasing 1-3 key achievements made within the role.
This could be anything that had a positive effect on your company, clients or customers, such as saving time or money, receiving exemplary feedback or receiving an award.
Sample job description for Brand Marketing CV
Outline
Work as the brand manager for a start-up ethical clothing brand with a current annual turnover of £900k, developing marketing campaigns and strategies that increase brand visibility and appeal to support company growth.
Key Responsibilities
- Devise multi-channel marketing strategies for our growing product range across social media and print
- Conduct market research on various consumer groups to maintain an up-to-date knowledge of fashion trends and apply this to proposed marketing briefs and product development
- Build the visibility and credibility of the ‘Threads’ brand through consistent colour schemes, fonts, copy style and professional online presence
- Supervise advertising campaigns, product development and packaging design to ensure coherence with central branding style
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
Education and qualifications section
Next up, you should list your education and qualifications.
This can include your formal qualifications (a degree, A-Levels and GCSEs), as well as sector-specific Brand Marketing qualifications and/or training.
While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.
Hobbies and interests
The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.
However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.
Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Brand Marketing, or transferable workplace skills.
There is never any need to tell employers that you like to watch TV and eat out.
Writing your Brand Marketing CV
When putting together your Brand Marketing CV, there are a few key points to remember
Always tailor your CV to the target role, even if it means creating several versions for different roles.
Additionally, remember that the structure and format of your CV needs just as much attention as the content.
Good luck with your job search!