You’re an expert at increasing brand visibility and you understand the importance of strong marketing, but can you apply these techniques to your CV?
If you need a little help selling your skills and experience in just a few short paragraphs, look no further.
We’ve put together this helpful guide to show you how to market yourself, and we’ve included a brand strategist CV example to influence your own.
Brand Strategist CV example
Before you start writing your CV, take a look at the example Brand Strategist CV above to give yourself a good idea of the style and format that works best in today’s job market.
Also, take note of the type of content that is included to impress recruiters, and how the most relevant information is made prominent, to ensure it gets noticed.
Brand Strategist CV format and structure
In today’s fast-paced job market, recruiters and employers are often short on time. If they can’t locate the information they’re searching for within a few seconds, it could result in them overlooking your application.
Tips for formatting your Brand Strategist CV
- Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
- Readability: Make sure your CV is easy to read and looks professional by applying some simple formatting tricks. Bullet points are great for making large paragraphs more digestible, while formatting your headings with bold or coloured text will help the reader to find the information they need, with speed.
- Design & format: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Photos: Profile photos or aren’t a requirement for most industries, so you don’t need to add one in the UK – but if you do, just make sure it looks professional
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our partner’s CV Builder and use one of their eye-catching professional CV templates.
As you write your CV, work to the simple but effective structure below:
- Name and contact details – Pop them at the top of your CV, so it’s easy for recruiters to contact you.
- CV profile – Write a snappy overview of what makes you a good fit for the role; discussing your key experience, skills and accomplishments.
- Core skills section – Add a short but snappy list of your relevant skills and knowledge.
- Work experience – A list of your relevant work experience, starting with your current role.
- Education – A summary of your relevant qualifications and professional/vocational training.
- Hobbies and interests – An optional sections, which you could use to write a short description of any relevant hobbies or interests.
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Tuck your contact details into the corner of your CV, so that they don’t take up too much space.
Stick to the basic details, such as:
- Mobile number
- Email address – It should sound professional, such as your full name.
- Location -Just write your rough location, rather than your full address.
- LinkedIn profile or portfolio URL – If you include these, ensure they’re sleek, professional and up-to-date.
Brand Strategist CV Profile
Recruiters read through countless applications every day.
If they don’t find what they’re looking for quickly, they’ll simply move onto the next one.
This short and snappy summary sits at the top of your CV, and should give a high-level overview of why you’re a good match for the job.
This way, you can ensure that busy recruiters see your suitability from the outset, and so, feel your CV is worth their time.
How to write a good CV profile:
- Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: Not tailoring your profile (and the rest of your CV) to the role you’re applying for, is the worst CV mistake you could make. Before setting pen to paper, look over the job ad and make a note of the skills and experience required. Then, incorporate your findings throughout.
- Don’t add an objective: Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.
- Avoid generic phrases: Clichés like “blue-sky thinker with a go-getter attitude” might sound impressive to you, but they don’t actually tell the recruiter much about you. Concentrate on highlighting hard facts and skills, as recruiters are more likely to take these on board.
Example CV profile for Brand Strategist
What to include in your Brand Strategist CV profile?
- Experience overview: Showcase your aptitude for the job you are aiming for by giving a brief summary of your past work history, including the industries you have worked in, the kinds of employers you have served, and the roles you have held.
- Targeted skills: Highlight your skills which are most relevant to Brand Strategist jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Important qualifications: If you have any qualifications which are highly relevant to Brand Strategist jobs, then highlight them in your profile so that employers do not miss them.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our partner’s CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Create a core skills section underneath your profile to spotlight your most in-demand skills and grab the attention of readers.
This section should feature 2-3 columns of bullet points that emphasise your applicable skills for your target jobs. Before constructing this section, review the job description and compile a list of any specific skills, specialisms, or knowledge required.
Important skills for your Brand Strategist CV
Brand Analysis – Conducting comprehensive research and analysis of market trends, competitor positioning, and consumer behaviour to identify brand opportunities and challenges.
Brand Positioning – Developing unique and compelling brand positioning strategies that differentiate a company or product from its competitors in the market.
Market Research – Conducting qualitative and quantitative market research to gather consumer insights and inform brand strategy decisions.
Brand Architecture – Utilising knowledge of brand architecture models to create and manage brand hierarchies, ensuring consistency across product lines and sub-brands.
Brand Identity Development – Developing and maintaining brand identities, including brand messaging, visual elements, and brand guidelines.
Brand Communication – Effectively conveying brand messaging and values across various channels and touchpoints.
Brand Strategy Planning – Developing comprehensive brand strategies, including brand positioning, target audience identification, messaging frameworks, and marketing tactics.
Brand Measurement and Evaluation – Utilising relevant metrics and analytics to measure brand performance, track brand equity, and evaluate the effectiveness of brand initiatives.
Creative Problem Resolution – Thinking critically and creatively to solve complex brand challenges, leveraging consumer insights and market trends.
Project Management – Overseeing the implementation of brand strategies, coordinating cross-functional teams, and ensuring timely and successful execution.
Quick tip: Our partner’s CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Next up is your work experience section, which is normally the longest part of your CV.
Start with your current (or most recent) job and work your way backwards through your experience.
Can’t fit all your roles? Allow more space for your recent career history and shorten down descriptions for your older roles.
Structuring each job
Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.
However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.
To avoid this, use the simple 3-step role structure, as shown below:
Begin with a summary of your role, detailing what the purpose of your job was, who you reported to and what size of team you were part of (or led).
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
Finish off by showcasing 1-3 key achievements made within the role.
This could be anything that had a positive effect on your company, clients or customers, such as saving time or money, receiving exemplary feedback or receiving an award.
Sample job description for Brand Strategist CV
Establish holistic brand experiences based on extensive research, experience, industry, and client knowledge, for an organisation that is trusted by 5K + global companies to market their assets and reduce commercial risks.
- Capture new opportunities for increasing business growth, profitability, and market share.
- Understand competitive landscapes, target audiences, and current trends that inform brand approach decisions.
- Set objectives and ascertain robust programmes that outline how companies will build rapport and favourability within different segments.
- Analyse data and assess market conditions to determine the best brand positioning and strengthening strategies.
Quick tip: Create impressive job descriptions easily in our partner’s CV Builder by adding pre-written job phrases for every industry and career stage.
After your work experience, your education section should provide a detailed view of your academic background.
Begin with those most relevant to Brand Strategist jobs, such as vocational training or degrees.
If you have space, you can also mention your academic qualifications, such as A-Levels and GCSEs.
Focus on the qualifications that are most relevant to the jobs you are applying for.
Hobbies and interests
The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.
However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.
Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Brand Strategist, or transferable workplace skills.
There is never any need to tell employers that you like to watch TV and eat out.
Once you’ve written your Brand Strategist CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!