Andrew Fennell
You’re an expert at creating and managing engaging, recognisable and consistent branding, yet it feels so hard to apply these same techniques to your CV.
The good news is, we can help you do just that.
In our guide below, we’ll teach you how to create an engaging and memorable application using our top tips and brand manager CV example.
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Brand Manager CV example
This example CV demonstrates how to structure and format your own Brand Manager CV, so that it can be easily digested by busy hiring managers, and quickly prove why you are suitable for the jobs you are applying to.
It also gives you a good idea of the type of skills, experience and qualifications that you need to be highlighting in your CV.
Brand Manager CV layout and format
First impressions count, so a sloppy, disorganised CV may cause your CV to be overlooked..
Instead, perfect the format and structure of your CV by working to a clear logical structure and applying some simple formatting tricks to ease readability.
Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t even be seen.
Tips for formatting your Brand Manager CV
- Length: If you want to hold the reader’s attention and ensure your CV isn’t yawn-worthy, it’s best to stick to two sides of A4 or less. This is more than enough room to highlight why you’re a good match for the role – anything more can quickly become tedious!
- Readability: By clearly formatting your section headings (bold, or a different colour font, do the trick) and breaking up big chunks of text into snappy bullet points, time-strapped recruiters will be able to skim through your CV with ease.
- Design: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Photos: You can add a profile photo to your CV, if you want to add some personality to it, but they are not a requirement the UK, so you don’t have to.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our partner’s CV Builder and use one of their eye-catching professional CV templates.
CV structure
As you write your CV, work to the simple but effective structure below:
- Name and contact details – Pop them at the top of your CV, so it’s easy for recruiters to contact you.
- CV profile – Write a snappy overview of what makes you a good fit for the role; discussing your key experience, skills and accomplishments.
- Core skills section – Add a short but snappy list of your relevant skills and knowledge.
- Work experience – A list of your relevant work experience, starting with your current role.
- Education – A summary of your relevant qualifications and professional/vocational training.
- Hobbies and interests – An optional sections, which you could use to write a short description of any relevant hobbies or interests.
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Contact Details
Tuck your contact details into the corner of your CV, so that they don’t take up too much space.
Stick to the basic details, such as:
- Mobile number
- Email address – It should sound professional, such as your full name.
- Location -Just write your rough location, rather than your full address.
- LinkedIn profile or portfolio URL – If you include these, ensure they’re sleek, professional and up-to-date.
Brand Manager CV Profile
Recruiters and hiring managers are busy, so it’s essential to catch their attention from the get-go.
A strong introductory profile (or personal statement, for junior candidates) at the top of the CV is the first thing they’ll read, so it’s a great chance to make an impression.
It should be a short but punchy summary of your key skills, relevant experience and accomplishments.
Ultimately, it should explain why you’re a great fit for the role you’re applying for and inspire recruiters to read the rest of your CV.
CV profile writing tips:
- Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
- Don’t add an objective: If you want to discuss your career objectives, save them for your cover letter, rather than wasting valuable CV profile space.
- Avoid generic phrases: If there’s one thing that’ll annoy a recruiter, it’s a clichè-packed CV. Focus on showcasing your hard skills, experience and the results you’ve gained in previous roles, which will impress recruiters far more.
Example CV profile for Brand Manager
What to include in your Brand Manager CV profile?
- Experience overview: Recruiters will want to know what type of companies you’ve worked for, industries you have knowledge of, and the type of work you’ve carried out in the past, so give them a summary of this in your profile.
- Targeted skills: Highlight your skills which are most relevant to Brand Manager jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Key qualifications: Be sure to outline your relevant Brand Manager qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our partner’s CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.
As Brand Manager jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.
It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.
Important skills for your Brand Manager CV
Marketing Strategy – Developing and implementing effective marketing strategies that align with the company’s objectives and brand positioning.
Branding – Utilising knowledge of branding principles and techniques to build and maintain brand identity, including visual identity, brand messaging, and brand voice.
Market Research – Conducting market research to understand target audiences, consumer behaviour, and market trends to inform brand strategy.
Creative Thinking – Generating creative ideas that align with the brand strategy and positioning and evaluating and executing ideas effectively.
Project Management – Managing multiple projects, timelines, and budgets while ensuring high-quality execution.
Brand Communication – Utilising excellent written and verbal communication skills to effectively communicate brand messaging and strategy to internal and external stakeholders.
Analytics – Analysing and interpreting data to measure the effectiveness of branding and marketing campaigns and making data-driven decisions.
Digital Marketing – Utilising knowledge of digital marketing channels, including social media, SEO, PPC, and email marketing, to effectively leverage digital tools to support brand strategy.
Relationship Management – Building and maintaining relationships with internal teams, external agencies, and stakeholders to achieve brand objectives.
Quick tip: Our partner’s CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Work experience section
By this point, employers will be keen to know more detail about you career history.
Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.
This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!
Structuring each job
If you don’t pay attention to the structure of your career history section, it could quickly become bulky and overwhelming.
Get in recruiters’ good books by creating a pleasant reading experience, using the 3-step structure below:
Outline
Start with a solid introduction to your role as a whole, in order to build some context.
Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.
Key responsibilities
Next, write up a punchy list of your daily duties and responsibilities, using bullet points.
Wherever you can, point out how you put your hard skills and knowledge to use – especially skills which are applicable to your target role.
Key achievements
To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.
This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.
Sample job description for Brand Manager CV
Outline
Work as the brand manager for a start-up sustainable clothing brand with an annual growth rate of 12.5%, developing and implementing effective branding strategy and managing the 5-person branding and advertising team.
Key Responsibilities
- Devise multi-channel marketing strategies for our growing product range
- Conduct market research on various consumer groups to maintain an up-to-date knowledge of fashion trends and apply this to proposed marketing briefs and product development
- Build the brand’s visibility and credibility through consistent colour schemes, font, and copy style
- Ensure brand coherence in advertising campaigns, product development and packaging design
Quick tip: Create impressive job descriptions easily in our partner’s CV Builder by adding pre-written job phrases for every industry and career stage.
Education and qualifications
In your education section, make any degrees, qualifications or training which are relevant to Brand Manager roles a focal point.
As well as mentioning the name of the organisation, qualification titles and dates of study, you should showcase any particularly relevant modules, assignments or projects.
Hobbies and interests
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
Once you’ve written your Brand Manager CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!