Brand Manager CV examples

You already know how to align content, messaging, and visuals to create a memorable brand – your CV should be no different. It’s your personal brand deck: a strategic summary of who you are and what you bring. Think of it less like a formality and more like a pitch – one that gets you called in for the next round.

Over the next few sections, you’ll learn how to organise your background, shape your messaging, and communicate your career like a brand you believe in: writing a CV like this will bring you much closer to the role you deserve.

Brand managers understand the importance of structure – whether it’s a rebranding timeline, campaign rollout, or internal brand playbook. Your CV should show that same sense of order and intention. Recruiters want to see the substance of your work, not hunt for it, so it’s important your layout supports fast reading and clarity of messaging.

Here’s the layout to follow:

• Name and contact details – Place personal details at the top so employers can get in touch easily.
• Profile – Kick things off with a concise overview of what makes you the ideal candidate for the job.
• Core skills – Briefly highlight those qualities which make you the best candidate
• Work experience – List your previous roles in reverse chronological order, with your most recent first.
• Education – Go through the academic history which underpins your expertise
• Additional info – This optional section can include professional memberships, awards, or hobbies that showcase your fit for the role.
  

Use bullet points in your experience section to highlight your key responsibilities and achievements – this improves readability and allows recruiters to quickly spot your commercial wins and leadership roles. Keep each section well-defined with clear headings and avoid cramming too much into one block. 

Opt for a clean, readable font and professional layout that enhances – not distracts from – your content. And finally, stick to a two-page maximum length to keep your messaging sharp and focused. A well-presented CV format which follows these tips reinforces your credibility as someone who understands how structure and design support communication.

Think of this section as your value proposition. Just as you’d position a brand to resonate with its audience, this short paragraph should introduce you as a strategic, commercially aware leader with a track record of shaping brand identity and driving business growth.

Use your CV profile to summarise the industries you’ve worked in and the scale of the brands you’ve supported. You want to convince recruiters of the value you’ve brought to past roles, and how you’ll continue to bring it at their company.

Here’s what to include:

• Where you’ve worked – Agencies, FMCG, retail, tech, or corporate brands.
• Your top qualifications – Degrees or relevant training in marketing or brand strategy.
• Essential experience – Campaign leadership, brand development, stakeholder collaboration.
• Sectors or audiences – B2C, B2B, global, local, or niche industries.
• Business outcomes – Engagement, awareness, loyalty, or sales uplift driven by your work.

Instead of simply listing buzzwords, use this section to subtly reinforce your brand thinking. Treat it like a curated overview of your approach – showing you understand what’s relevant to the employer and what they need from a brand manager.

Keep this section tailored and considered. You don’t need to include every single skill – just make sure it reflects your areas of expertise and your ability to align brand direction with business goals. A well-chosen selection here can reinforce the idea that you bring both creative vision and commercial focus.

This is where you move from storytelling to proof. You’ve likely worked across campaigns, product launches, partnerships, and internal communications – now it’s time to translate that into focused, result-led entries.

List your roles in reverse order, starting with your most recent. For each bit of work experience, include your job title, employer, and the dates you worked there. Follow with bullet points that cover your responsibilities and measurable contributions. Think of each entry as a mini case study: what was the brand challenge, what did you do, and what was the result?

• Outline – Briefly explain the company, your role, and the brand context.
• Responsibilities – Use action verbs like “led,” “positioned,” “developed,” or “launched.”
• Achievements – Highlight results: “Increased brand recall by 30%,” “Led full rebrand across 5 markets,” or “Boosted campaign engagement by 65%.”

This section backs up your expertise with the relevant qualifications. If you’ve got a degree in marketing, branding, business, or communications, list it first. Follow with any certifications or short courses that add weight to your CV.

While brand experience speaks louder than a certificate, showing that you’ve built your knowledge formally adds professional credibility – especially in competitive brand leadership roles. That said, keep your education section concise to save space for your experience.