As a brand director, you mould and amplify a company’s identity.
Your CV should mirror your strategic vision and creative insight.
Our expert advice will help you craft a brand director CV that showcases your ability to shape brand narratives and drive market presence, with a professional example to ignite your inspiration.
Brand Director CV example
This CV example demonstrates the type of info you should be including within your Brand Director CV, as well as how to format and layout the content in a way which looks professional and is easy for time-strapped recruiters to read.
This is the look and feel you should be aiming for, so remember to refer back to it throughout your CV writing process.
Brand Director CV format and structure
If you focus purely on the written content of your CV but ignore the style and layout, your efforts could end up wasted.
No matter how suitable you are for the role, no recruiter wants to spend time squinting and trying to navigate a badly designed and disorganised CV.
Instead, make sure to organise your content into a simple structure and spend some time formatting it for ease of reading – it will ensure every recruiter and hiring manager can read your CV with ease.
Tips for formatting your Brand Director CV
- Length: Your CV should always be limited to two sides of A4, regardless of whether you have a year or three decades of experience. With recruiters juggling multiple responsibilities, they don’t have time to sift through lengthy applications.
- Readability: By formatting your section headings with bold or a different colour font and using bullet points to break up large blocks of text, you can help busy recruiters quickly scan through your CV. This makes it easier for them to find important details without wasting time.
- Design & format: While it’s important that your CV design looks good, it also needs to be functional (which means easy for recruiters to read) Keep the design simple to achieve a good balance between looking good and reading well.
- Photos: Headshot photos aren’t required in a CV by most employers, but some creative and artistic industries like to see them. If you decide to include one, make sure you look smart and professional in the picture.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
As you write your CV, divide and sub-head into the following sections:
- Name and contact details – Always start with these, so employers know exactly how to get in touch with you.
- CV profile – Add a short summary of your relevant experience, skills and achievements, which highlights your suitability.
- Core skills section – A 2-3 columned list of your key skills.
- Work experience – A detailed list of any relevant work experience, whether paid or voluntary.
- Education – An overview of your academic background and any training you may have completed.
- Hobbies and interests – A brief overview of your hobbies and interests, if they’re relevant (optional).
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Tuck your contact details into the corner of your CV, so that they don’t take up too much space.
Stick to the basic details, such as:
- Mobile number
- Email address – It should sound professional, such as your full name.
- Location -Just write your rough location, rather than your full address.
- LinkedIn profile or portfolio URL – If you include these, ensure they’re sleek, professional and up-to-date.
Brand Director CV Profile
Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!
Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.
Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.
How to write a good CV profile:
- Make it short and sharp: It might be tempting to submit a page-long CV profile, but recruiters won’t have the time to read it. To ensure every word gets read, it’s best to include high-level information only; sticking to a length of 3-5 lines.
- Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
- Don’t add an objective: Career goals and objectives are best suited to your cover letter, so don’t waste space with them in your CV profile.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for Brand Director
What to include in your Brand Director CV profile?
- Experience overview: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Targeted skills: Highlight your skills which are most relevant to Brand Director jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Important qualifications: If you have any qualifications which are highly relevant to Brand Director jobs, then highlight them in your profile so that employers do not miss them.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Create a core skills section underneath your profile to spotlight your most in-demand skills and grab the attention of readers.
This section should feature 2-3 columns of bullet points that emphasise your applicable skills for your target jobs. Before constructing this section, review the job description and compile a list of any specific skills, specialisms, or knowledge required.
Important skills for your Brand Director CV
Strategic Brand Management – Developing and implementing long-term brand strategies to achieve business goals and build brand equity.
Marketing Campaign Development – Designing and executing comprehensive marketing campaigns across various channels to enhance brand visibility and engagement.
Market Research and Analysis – Conducting in-depth market research and analysis to understand consumer behaviour, market trends, and competitive landscape.
Digital Marketing Expertise – Proficiency in digital marketing techniques, including SEO, SEM, social media, content marketing, and email marketing.
Budget Management – Overseeing marketing budgets, allocating resources effectively, and ensuring ROI on marketing spends.
Creative Direction – Providing creative direction for branding, advertising, and promotional materials to ensure consistent brand messaging and aesthetics.
Data Analytics – Utilising data analytics tools to measure campaign performance and make data-driven decisions.
Stakeholder Management – Collaborating with internal teams, external agencies, and partners to align brand strategy with organizational objectives.
Public Relations – Managing public relations efforts, including media relations, press releases, and event management to enhance brand reputation.
Product Development Insight – Understanding product development processes and providing input to align new products with brand strategy and market needs.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
By now, you’ll have hooked the reader’s attention and need to show them how you apply your skills and knowledge in the workplace, to benefit your employers.
So, starting with your most recent role and working backwards to your older roles, create a thorough summary of your career history to date.
If you’ve held several roles and are struggling for space, cut down the descriptions for your oldest jobs.
Structuring each job
Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.
However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.
To avoid this, use the simple 3-step role structure, as shown below:
Begin with a summary of your role, detailing what the purpose of your job was, who you reported to and what size of team you were part of (or led).
Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.
Make sure to showcase how you used your hard sector skills and knowledge.
Finish off by showcasing 1-3 key achievements made within the role.
This could be anything that had a positive effect on your company, clients or customers, such as saving time or money, receiving exemplary feedback or receiving an award.
Sample job description for Brand Director CV
Lead the strategic direction of the brand for H&M’s UK operations, orchestrating comprehensive brand campaigns and managing a team of 30+ marketing professionals.
- Devise comprehensive brand strategies to enhance market position
- Conduct thorough market research to identify consumer behaviours, preferences, and emerging fashion trends, utilising tools such as Nielsen and Euromonitor.
- Lead sustainable branding initiatives, ensuring alignment with H&M’s commitment to ethical and environmentally friendly practices
- Collaborate with multidisciplinary teams, including design, merchandising, and advertising, to maintain brand consistency across all touchpoints
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
After your work experience, your education section should provide a detailed view of your academic background.
Begin with those most relevant to Brand Director jobs, such as vocational training or degrees.
If you have space, you can also mention your academic qualifications, such as A-Levels and GCSEs.
Focus on the qualifications that are most relevant to the jobs you are applying for.
Hobbies and interests
Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.
Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.
On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.
An interview-winning CV for a Brand Director role, needs to be both visually pleasing and packed with targeted content.
Whilst it needs to detail your experience, accomplishments and relevant skills, it also needs to be as clear and easy to read as possible.
Remember to research the role and review the job ad before applying, so you’re able to match yourself up to the requirements.
If you follow these guidelines and keep motivated in your job search, you should land an interview in no time.
Best of luck with your next application!