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Content writer CV example

Your content writer CV should highlight expertise in crafting engaging, SEO-optimised content across platforms, showcase excellent writing, research, and editing skills, and demonstrate a track record of producing content that drives traffic, informs readers, and supports brand goals.

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Andrew Fennell | CV Expert Updated on May 28, 2025
 

CV news features
CV news features

If you were writing someone else’s CV, you’d know exactly what to include. But when the subject is you, the cursor tends to blink a little longer than usual. 

And if your CV isn’t stellar, you could forgive hiring managers for questioning your writing skills in general.

This guide and its accompanying Content Writer CV example will help you structure your experience and create a document that reads like your best work – to convince employers that you’ve got what it takes.

Content Writer CV

Content Writer CV

How to write your Content Writer CV

Discover how to craft a winning Content Writer CV that lands interviews with this simple step-by-step guide.

With your topnotch writing skills, writing a CV might seem pretty easy to you, but it’s harder than you think. This is your chance to showcase your writing style and clarity before the recruiter even makes it to your portfolio link, so you need to make it count.

In the sections ahead, you’ll learn how to position your experience, highlight your writing range, and make sure your CV communicates value just as effectively as your client content does.

Content Writer CV format and structure guidelines

CV structure and format
CV structure and format

You already know the value of structure when it comes to writing anything, so you can probably guess how important it is on a CV. Recruiters will be looking for signs that you understand how to communicate clearly and with purpose, and a messy layout full of mistakes will only cast doubt. It all starts with an easy-to-read document that puts your strongest selling points front and centre.

Here’s the structure to follow:

  • Name and contact details – Keep these personal details at the top so a potential employer can reach out to you.
  • Profile – Immediately draw in the recruiter with a brief summary of your skills and experience
  • Core skills – Quickly list your biggest strengths, like copywriting and marketing.
  • Work experience – Walk through your employment history in reverse chronological order
  • Education – List the qualifications and certificates that make you the right fit.
  • Additional info – Optional extras like SEO tools, languages, portfolio links, and relevant hobbies.

Use bullet points within your work history to make your contributions easy to scan – especially when detailing the types of content you’ve created or the platforms you’ve written for. Divide your CV format into clear sections using consistent headings and layout so your experience is quick to locate. 

Choose a clean, legible font to maintain professionalism, and ensure everything is aligned and easy on the eye. Lastly, aim for a CV that’s no more than two pages in length: enough room to prove your value without padding it out. 

Creating a strong Content Writer profile

CV profile
CV profile

This short paragraph is your opportunity to introduce yourself as more than just a capable writer. It’s where you pitch your experience and point to the kind of value you bring to an organisation. Whether you specialise in long-form editorial or SEO web content, your CV profile should make your strengths obvious in just a few lines.

Use this space to highlight the industries you’ve worked in and the tone or audience types you’re confident writing for. Employers should come away with a clear sense of your writing personality and your versatility, as well as your ability to support business goals through content.

Content Writer CV profile examples

Creative and adaptable Content Writer with over five years of experience crafting compelling digital content for websites, blogs, and marketing campaigns. Skilled in SEO best practices, keyword research, and audience engagement. Proficient in CMS platforms like WordPress and tools such as SEMrush and Google Analytics. Known for delivering high-quality, on-brand content across diverse industries.

Detail-focused Content Writer with a background in journalism and copywriting for B2B and B2C audiences. Experienced in producing long-form articles, email campaigns, and social media copy. Strong understanding of tone, style, and audience intent, with the ability to tailor messaging for different platforms and objectives.

Versatile Content Writer with four years of experience creating written content for marketing agencies, startups, and e-commerce platforms. Skilled in storytelling, editing, and optimising content for conversions and traffic. Passionate about writing with clarity and purpose while maintaining consistency across all brand communications.

Details to put in your Content Writer CV profile

Here’s some useful tips on what to include:

  • Where you’ve worked – Agencies, brands, publications, or freelance.
  • Your top qualifications – Degrees, short courses, or SEO certifications.
  • Essential skills – Research, editing, writing for web, SEO, content planning.
  • Industries or formats – SaaS, e-commerce, B2B, lifestyle, long-form, microcopy, etc.
  • Tone and approach – Adaptability, clarity, brand consistency, or persuasive style.

Show off the core skills recruiters look for

CV skills
CV skills

This section gives hiring managers a quick insight into what you bring to the table – especially when they’re skimming through applications. But rather than trying to list every possible writing strength, the focus here should be on clarity and relevance. Think of this section as a snapshot that shows you understand the role and have the capabilities to match, without overloading it with buzzwords.

Make sure the CV skills you include reflect your writing background and the types of content or industries you’re targeting. Tailoring this section to each application will give your CV a stronger sense of direction and ensure your strengths align with the job from the very first glance.

Most important skills for a Content Writer

  • Content Research and Fact-Checking – Investigating topics thoroughly to ensure accuracy, credibility, and relevance in all written materials.
  • SEO Writing and Keyword Optimisation – Crafting content that ranks well in search engines by strategically integrating keywords and following SEO best practices.
  • Blog and Article Writing – Producing engaging, informative, and well-structured articles tailored to target audiences and brand tone.
  • Copywriting for Digital Platforms – Creating compelling marketing copy for websites, landing pages, emails, and social media channels.
  • Content Strategy Development – Collaborating with marketing teams to plan, structure, and schedule content aligned with business goals.
  • Editing and Proofreading – Reviewing and refining drafts to ensure clarity, consistency, grammar, and brand alignment.
  • Audience Engagement – Writing with a clear understanding of the target audience to encourage clicks, shares, and conversions.
  • CMS Proficiency – Using content management systems like WordPress or HubSpot to publish and format content effectively.
  • Tone and Style Adaptation – Tailoring voice and language to match different platforms, industries, or client requirements.
  • Analytics and Performance Monitoring – Tracking content performance using tools like Google Analytics to inform future content decisions.

Describing your work experience

CV work experience
CV work experience

Here’s where you show that you’ve not only written content – you’ve written content that works. Whether in-house or freelance, your work experience should focus on the types of content you’ve produced, who you wrote it for, and the outcomes it helped deliver.

List your roles from most recent to oldest, and include job title, employer/client, and dates. Then break things down with bullet points that focus on contributions, collaboration, and results. It’s a good idea to refer to your portfolio around here, so recruiters can see for themselves the value in your writing.

What’s the correct way to structure job history on your CV?

CV jobs structure
  • Outline – Introduce the company or client and your position within their team or project.
  • Responsibilities – Use action words like “wrote,” “edited,” “optimised,” or “developed.”
  • Achievements – Highlight the impact of your achievements: “Boosted blog traffic by 60%,” “Created a product description strategy that improved conversion rates,” or “Planned and delivered weekly content calendars for a SaaS client.”

Sample work experience for Content Writers

Created SEO-optimised content for a digital marketing agency serving clients in the finance, tech, and lifestyle sectors.

  • Researched and wrote blog posts, landing pages, and product descriptions tailored to client brand guidelines.
  • Conducted keyword research and implemented on-page SEO to improve visibility and ranking.
  • Worked closely with designers and developers to align content with UX and visuals.
  • Used Google Analytics and SEMrush to track performance and identify content opportunities.
  • Edited and proofread content for accuracy, tone, and grammar before publication.
  • Improved organic traffic to client blogs by 40% within six months.
  • Consistently met deadlines on high-volume content campaigns.
  • Recognised by clients for clear, engaging, and on-brand writing.

Produced creative and informative content to support brand storytelling, product marketing, and customer engagement for a fashion e-commerce brand.

  • Wrote product copy, seasonal lookbook content, and blog articles aligned with brand voice.
  • Collaborated with the marketing team to develop email newsletters and ad copy.
  • Conducted competitor and audience research to inform tone and content topics.
  • Monitored content performance using Shopify metrics and Google Analytics.
  • Updated and maintained website content through Shopify’s CMS.
  • Increased product page conversions by 18% after refreshing descriptions.
  • Grew blog engagement by 60% through the introduction of style guides and trend articles.
  • Nominated for ‘Team Contributor of the Quarter’ for content performance and creativity.

Worked with clients across tech, education, and wellness sectors to produce blog content, newsletters, and web copy tailored to audience needs.

  • Delivered keyword-optimised articles, email sequences, and homepage copy for various businesses.
  • Managed communication, invoicing, and delivery timelines independently.
  • Performed topic research and created outlines to align with client briefs.
  • Edited and proofread copy with attention to structure, clarity, and tone of voice.
  • Built long-term client relationships through consistent quality and timely delivery.
  • XXBuilt a repeat client base of over 15 businesses through referrals and testimonials.
  • Delivered over 200 pieces of content with a 100% on-time delivery rate.
  • Helped a client increase newsletter open rates by 25% through more engaging subject lines and copy.

What should your CV’s education section include?

CV education
CV education

Your education section should provide a quick overview of the academic and professional development that’s shaped your writing ability. While experience and portfolio matter most in this field, formal study in subjects like writing, marketing, or media still reinforces your credibility – particularly if you’re newer to the industry. 

Include your degree or diploma first, then follow with any relevant training or certifications you’ve picked up along the way. Additional online courses and workshops can also help round out your credentials and show that you’re invested in continuously sharpening your skills.

What qualifications do employers look for in a Content Writer?

  • BA in English, Journalism, Communications, or Marketing – A strong foundation in writing and messaging.
  • Content Marketing Certification (e.g. HubSpot Academy) – Shows understanding of strategy, not just writing.
  • SEO Training (e.g. Yoast, Moz, Semrush Academy) – Demonstrates search-savvy writing skills.
  • Copywriting or UX Writing Workshops (e.g. Copyhackers, UX Writers Collective) – Valuable for commercial writing roles.
  • Google Digital Garage or Analytics Certification – Adds bonus credibility for data-led content.