Marketing executives are highly sought-after and as such your CV needs to showcase your skillset in a way that excites the recruiter and entices them to want to meet you.
In other words… You need to market yourself!
Our step-by-step guide includes a sample marketing executive CV as well as insightful information about what employers are looking for.
- Marketing executive CV example
- Structuring and formatting your CV
- Writing your CV profile
- Detailing work experience
- Your education
- Skills required for your Marketing executive CV
Marketing executive CV example
The above CV example demonstrates the type of info you should be including within your Marketing executive CV, as well as how to display this information in a way which looks professional and is easy for time-strapped recruiters to read.
This is the standard you should be aiming for, so remember to refer back to it throughout the CV writing process.
Marketing executive CV structure & format
First impressions count, so a sloppy, disorganised and difficult-to-read CV won’t do you any favours.
Instead, perfect the format and structure of your CV by working to a pre-defined structure and applying some simple formatting tricks to ease readability.
Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t be able to shine through.
- Length: Recruiters will be immediately put off by lengthy CVs – with hundreds of applications to read through, they simply don’t have the time! Grabbing their attention with a short, snappy and highly relevant CV is far more likely to lead to success. Aim for two sides of A4 or less.
- Readability: Columns, lists, bullet points, bold text and subtle colour can all help to aid the readability of your CV. Your overarching goal should be to make the content as easy to read and navigate as possible, whilst also aiming to make your key marketing skills and achievements stand out.
- Design: When it comes to CV design, it’s best to keep things simple and sleek. While elaborate designs certainly command attention, it’s not always for the right reasons! Readability is key, so whatever you choose to do, make sure you prioritise readability above everything.
- Avoid photos: Recruiters can’t factor in appearance, gender or race into the recruitment process, so a profile photo is totally unnecessary. Additionally, company logos or images won’t add any value to your application, so you’re better off saving the space to showcase your experience instead.
Structuring your CV
For easy reading, write your CV to the following CV structure:
- Contact details – Make it easy for recruiters to get in touch with you by listing your contact details at the top of your CV.
- Profile – A short and snappy summary of your experience and skills, showcasing what makes you a good fit for the position.
- Work experience / career history – Note down all your work history, with your current position first, then working backwards.
- Education – A short list of your academic background and professional/vocational qualifications.
- Interest and hobbies – This is an optional section, which you can use to highlight any relevant hobbies or interests.
Now I’ll guide you through exactly what you should include in each CV section.
CV Contact Details
Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.
You only need to list your basic details, such as:
- Mobile number
- Email address
- Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
- LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.
Marketing executive CV Profile
Your CV profile (or personal statement, if you’re an entry-level applicant) provides a brief overview of your skills, abilities and suitability for a position.
It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.
Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!
Tips for creating an impactful CV profile:
- Keep it brief: It might be tempting to submit a page-long CV profile, but recruiters won’t have the time to read it. To ensure every word gets read, it’s best to include high-level information only; sticking to a length of 3-5 lines.
- Tailor it: Not tailoring your profile (and the rest of your CV) to the role you’re applying for, is the worst CV mistake you could make. Before setting pen to paper, look over the job ad and make a note of the skills and experience required. Then, incorporate your findings throughout.
- Don’t add an objective: Career goals and objectives are best suited to your cover letter, so don’t waste space with them in your CV profile.
- Avoid cliches: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
What to include in your Marketing executive CV profile?
- Summary of experience: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Relevant skills: Make your most relevant Marketing executive key skills clear in your profile. These should be tailored to the specific role you’re applying for (traditional, digital, telemarketing etc.)— so make sure to check the job description first, and aim to match their requirements as closely as you can.
- Essential qualifications: If the jobs you are applying to require candidates to have certain qualifications, then you must add them in your profile to ensure they are seen by hiring managers.
Quick tip: Remember to triple-check for spelling and grammar errors before hitting send. If you’re unsure, try using our partner’s CV builder for a quick and easy approach.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Work experience/Career history
By now, you’ll have hooked the reader’s attention and need to show them how you apply your skills and knowledge in the workplace, to benefit your employers.
So, starting with your most recent role and working backwards to your older roles, create a thorough summary of your career history to date.
If you’ve held several roles and are struggling for space, cut down the descriptions for your oldest jobs.
Structuring your roles
The structure of your work experience section can seriously affect its impact.
This is generally the biggest section of a CV, and with no thought to structure, it can look bulky and important information can get lost.
Use my 3-step structure below to allow for easy navigation, so employers can find what they are looking for:
Start with a solid introduction to your role as a whole, in order to build some context.
Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.
“Oversaw large global campaigns for a market leader in apps to promote their newly created products to increase brand awareness, customer traffic and sales. ”
Next up, you should write a short list of your day-to-day duties within the job.
Recruiters are most interested in your sector-specific skills and knowledge, so highlight these wherever possible.
- Conducted market research to identify the target audience for the apps by analysing data.
- Presented ideas to senior leaders about campaigns and participated in strategic planning.
- Created, implemented and delivered marketing and branding plans for new apps.
Lastly, add impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.
- Planned, created and implemented a global app campaign that increased customer traffic by 500,000 customers in 3 months with a 75% conversion to a sale for the app.
- Won an award for “The biggest brand impact of 2019” in the Marketing Executives award.
After your work experience, your education section should provide a detailed view of your academic background.
Begin with those most relevant to Marketing executive jobs, such as vocational training or degrees.
If you have space, you can also mention your academic qualifications, such as A-Levels and GCSEs.
Interests and hobbies
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
Essential skills for your Marketing executive CV
Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.
However, commonly desired Marketing executive skills include:
- Creativity – Creativity in different formats, from visual to the written word, must be evident in your marketing executive CV.
- Networking – Showcase your ability to formulate and nurture important and profitable relationships.
- Planning – The ability to apply vision to practice through expert and diligent planning is crucial.
- Commercial awareness – Demonstrate your ability to apply your market analysis and industry knowledge to achieve competitive advantage.
- Communication – You’ll need to include how you adapt communication to your audience, from collaborating with your team to conveying a marketing message.
Writing your Marketing executive CV
When putting together your Marketing executive CV, there are a few key points to remember.
Always tailor your CV to the target role, even if it means creating several versions for different roles.
Additionally, remember that the structure and format of your CV needs just as much attention as the content.
Remember to triple-check for spelling and grammar errors before hitting send. If you’re unsure, try using our partner’s CV builder for a quick and easy approach.
Good luck with your job search!