A role as a content marketing manager is exciting, varied and it enables you to flex your creative muscles on a daily basis. Not to mention the salary for this position can be pretty impressive.
But because of this, it is also a very competitive role and one which requires you to have a killer CV if you hope to impress potential employers.
To help you create a great application, we’ve pulled together our top CV writing tips below, as well as an example of a content marketing manager CV to get you started.
- Content Marketing Manager CV example
- Structuring and formatting your CV
- Writing your CV profile
- Detailing work experience
- Your education
- Skills required for your Content Marketing Manager CV
Content Marketing Manager CV example
This a good example of a Content Marketing Manager CV which contains all of the information that an employer would need to know, and presents it in a well- structured, easy-to-read manner.
Take some time to look at this CV and refer to it throughout the writing of your own CV for best results.
Content Marketing Manager CV structure and format
Your CV is the very first impression you’ll make on a potential employer.
A disorganised, cluttered and barely readable CV could seriously decrease your chances of landing interviews, so it’s essential to make sure yours is slick, professional and easy to navigate.
- Length: Recruiters will be immediately put off by lengthy CVs – with hundreds of applications to read through, they simply don’t have the time! Grabbing their attention with a short, snappy and highly relevant CV is far more likely to lead to success. Aim for two sides of A4 or less.
- Readability: To help busy recruiters scan through your CV, make sure your section headings stand out – bold or coloured text works well. Additionally, try to use bullet points wherever you can, as they’re far easier to skim through than huge paragraphs. Lastly, don’t be afraid of white space on your CV – a little breathing space is great for readability.
- Design: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Avoid photos: It’s tempting to add a profile photo or images to your CV, especially if you’re struggling to fill up the page – but it’s best avoided! They won’t add any value to your application and, as are not a requirement the UK, so recruiters do not expect it, or want to see it.
Structuring your CV
As you write your CV, work to the simple but effective structure below:
- Name and contact details – Pop them at the top of your CV, so it’s easy for recruiters to contact you.
- CV profile – Write a snappy overview of what makes you a good fit for the role; discussing your key experience, skills and accomplishments.
- Core skills section – Add a short but snappy list of your relevant skills and knowledge.
- Work experience – A list of your relevant work experience, starting with your current role.
- Education – A summary of your relevant qualifications and professional/vocational training.
- Hobbies and interests – An optional sections, which you could use to write a short description of any relevant hobbies or interests.
Now I’ll guide you through exactly what you should include in each CV section.
CV Contact Details
Make it easy for recruiters to get in touch, by heading your CV with your contact details.
There’s no need for excessive details – just list the basics:
- Mobile number
- Email address – Use a professional address with no nicknames.
- Location – Just write your your general location, such as ‘London’ or ‘Cardiff’ – there’s no need to put your full address.
- LinkedIn profile or portfolio URL
Content Marketing Manager CV Profile
Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!
Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.
Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.
Tips for creating an impactful CV profile:
- Keep it brief: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
- Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
- Don’t add an objective: If you want to discuss your career objectives, save them for your cover letter, rather than wasting valuable CV profile space.
- Avoid cliches: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
What to include in your Content Marketing Manager CV profile?
- Summary of experience: Recruiters will want to know what type of companies you’ve worked for, industries you have knowledge of, and the type of work you’ve carried out in the past, so give them a summary of this in your profile.
- Relevant skills: Make your most relevant Content Marketing Manager key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
- Essential qualifications: Be sure to outline your relevant Content Marketing Manager qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If spelling and grammar are not a strong point of yours, make use of a writing assistant tool like Grammarly. It’ll help you avoid overlooking spelling mistakes and grammar errors and, best of all, is completely free!
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Work experience/Career history
By this point, employers will be keen to know more detail about you career history.
Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.
This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!
Structuring your roles
If you don’t pay attention to the structure of your career history section, it could quickly become bulky and overwhelming.
Get in recruiters’ good books by creating a pleasant reading experience, using the 3-step structure below:
Firstly, give the reader some context by creating a punchy summary of the job as a whole.
You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.
Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.
Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.
Lastly, add impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.
After your work experience, your education section should provide a detailed view of your academic background.
Begin with those most relevant to Content Marketing Manager jobs, such as vocational training or degrees.
If you have space, you can also mention your academic qualifications, such as A-Levels and GCSEs.
Focus on the qualifications that are most relevant to the jobs you are applying for.
Interests and hobbies
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
Essential skills for your Content Marketing Manager CV
Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.
However, commonly desired Content Marketing Manager skills include:
Planning: As the content marketing manager, you need to carefully plan out the company’s content marketing strategies to ensure the best possible results
Writing and editing skills: You need to be able to produce great content yourself, as well as editing content from others to ensure it fits the guidelines and doesn’t contain any mistakes
Research skills: From researching articles to creating audience personas, strong research skills are crucial for content marketing managers
SEO skills: Search engine optimisation needs to be a crucial part of any content strategy; therefore, you need to understand the importance of aspects such as keywords and link building
Technical skills: You will be expected to understand the most popular and important content marketing platforms, from CMS like WordPress to social media management tools like Buffer
Writing your Content Marketing Manager CV
When putting together your Content Marketing Manager CV, there are a few key points to remember
Always tailor your CV to the target role, even if it means creating several versions for different roles.
Additionally, remember that the structure and format of your CV needs just as much attention as the content.
Remember to triple-check for spelling and grammar errors before hitting send. If you’re unsure, consult Grammarly – it’s free!
Good luck with your job search!