You’re a marketing expert with so much experience that you could sell snow to an Eskimo.
The challenging part is making sure you effectively sell your key skills and achievements on your CV.
To get the best results, you need to think of yourself as the product and to help you do this, we’ve put together a handy writing guide, complete with a product marketing manager CV example.
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Product Marketing Manager CV example
This is a good example of a Product Marketing Manager CV which contains all of the information that a hiring manager will need to be impressed, and presents it in a well- structured, easy-to-read format.
Take some time to study and understand this CV, and refer to it throughout the writing of your own CV for best results.
Product Marketing Manager CV layout and format
Hiring managers and recruiters are frequently overloaded with applications, and if they can’t identify the relevant information in your CV within a few seconds, your application may be overlooked.
To avoid this, it’s essential to format and structure your CV in a manner that makes it simple to pick out the most important information, even if the reader is in a rush.
Tips for formatting your Product Marketing Manager CV
- Length: Even if you’ve got tons of experience to brag about, recruiters don’t have time to read through overly lengthy CVs. Keep it short, concise and relevant – a CV length of 2 sides of A4 pages or less is perfect for the attention spans in today’s job market.
- Readability: To help recruiters quickly skim through your CV, it’s important to format your section headings with bold or a different colour font and break up lengthy paragraphs into short sharp bullet points. This enables them to easily identify important information and assess your suitability.
- Design: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Photos: Recruiters can’t factor in appearance, gender or race into the recruitment process, so a profile photo is not usually needed. However, creative employers do like to see them, so you can choose to include one if you think it will add value to your CV .
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
CV structure
When writing your own CV, break up your CV content into the following key sections:
- Name and contact details – Place them at the top of your CV, so that employers can easily get in touch.
- CV profile – A punchy sales pitch of your key experience, skills and achievements to reel readers in.
- Core skills section – A bullet-pointed snapshot of your abilities.
- Work experience – A well-structured list of your relevant work experience.
- Education – An overview of any relevant qualifications or professional training you have.
- Hobbies and interests – A short description of any relevant hobbies or interests (optional).
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Contact Details
Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.
You only need to list your basic details, such as:
- Mobile number
- Email address
- Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
- LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.
Product Marketing Manager CV Profile
Your CV profile (or personal statement, if you’re an entry-level applicant) provides a brief overview of your skills, abilities and suitability for a position.
It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.
Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!
CV profile writing tips:
- Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: Recruiters can spot a generic, mass-produced CV at a glance – and they certainly won’t be impressed! Before you write your profile (and CV as a whole), read through the job advert and make a list of any skills, knowledge and experience required. You should then incorporate your findings throughout your profile and the rest of your CV.
- Don’t add an objective: If you want to discuss your career objectives, save them for your cover letter, rather than wasting valuable CV profile space.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for a Product Marketing Manager
What to include in your Product Marketing Manager CV profile?
- Experience overview: To give employers an idea of your capabilities, show them your track record by giving an overview of the types of companies you have worked for in the past and the roles you have carried out for previous employers – but keep it high level and save the details for your experience section.
- Targeted skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Product Marketing Manager skills to your profile.
- Key qualifications: Be sure to outline your relevant Product Marketing Manager qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Important skills for your Product Marketing Manager CV
Market research – Conducting market research to identify target audience, market trends, and competitor activities to create effective marketing strategies.
Product positioning – Positioning products in a way that resonates with the target audience, highlights unique selling points, and solves customer pain points.
Competitive analysis – Conducting competitive analysis to identify strengths, weaknesses, opportunities, and threats of competing products to make informed decisions.
Pricing strategy – Utilising knowledge of pricing strategies that align with business goals, market trends, and customer demands, to conduct price sensitivity analysis.
Go-to-market planning – Creating comprehensive go-to-market plans for product launches, including messaging, positioning, target audience, and marketing channels.
Branding – Utilising knowledge of how to build and manage a brand, including developing brand identity, brand messaging, and maintaining brand consistency across all marketing channels.
Product roadmap – Creating and executing product roadmaps, working closely with cross-functional teams to prioritise product features, identify customer needs, and plan product releases.
Analytics – Utilising analytics tools such as Google Analytics, Adobe Analytics, and Tableau to track and measure marketing campaign success, website traffic, and customer behaviour.
Marketing communications – Creating compelling marketing materials, communicating with cross-functional teams, and presenting to stakeholders.
Project management – Managing multiple projects simultaneously, setting priorities, meeting deadlines, and working collaboratively with cross-functional teams to achieve business goals.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Work experience section
By now, you’ll have hooked the reader’s attention and need to show them how you apply your skills and knowledge in the workplace, to benefit your employers.
So, starting with your most recent role and working backwards to your older roles, create a thorough summary of your career history to date.
If you’ve held several roles and are struggling for space, cut down the descriptions for your oldest jobs.
Structuring each job
Lengthy, unbroken chunks of text is a recruiters worst nightmare, but your work experience section can easily end up looking like that if you are not careful.
To avoid this, use my tried-and-tested 3-step structure, as illustrated below:
Outline
Start with a brief summary of your role as a whole, as well as the type of company you worked for.
Key responsibilities
Next up, you should write a short list of your day-to-day duties within the job.
Recruiters are most interested in your sector-specific skills and knowledge, so highlight these wherever possible.
Key achievements
To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.
This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.
Sample job description for Product Marketing Manager CV
Outline
Lead the product marketing team at a green home goods startup with an annual growth rate of 8.5%, driving go-to-market strategies and executing campaigns for new eco-friendly products.
Key Responsibilities
- Develop and implement product marketing plans, including pricing strategies, messaging, and positioning to support the company’s growth objectives
- Engage with the senior leadership team to establish key organizational initiatives, metrics, and high level fiscal plans with views to optimise budget marketing spend and drive growth
- Review progress reports and data analysis to inform initiative evaluations
- Create product messaging and positioning that resonates with target audiences
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
Education and qualifications
At the bottom of your CV is your full education section. You can list your formal academic qualifications, such as:
- Degree
- GCSE’s
- A levels
As well as any specific Product Marketing Manager qualifications that are essential to the jobs you are applying for. Note down the name of the qualification, the organisation at which you studied, and the date of completion.
Hobbies and interests
The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.
However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.
Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Product Marketing Manager, or transferable workplace skills.
There is never any need to tell employers that you like to watch TV and eat out.
Once you’ve written your Product Marketing Manager CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!