PPC Manager CV example

Are you an expert at planning, scheduling and running PPC ad campaigns?

If so, your skills could be in high demand right now.

But if you’re hoping to land a managerial role, you need to advertise your skills to potential employers with a persuasive application.

To help you create just that, we’ve put together our top tips and a pay per click manager CV example in the guide below.

 

 

 

PPC Manager CV example

PPC Manager CV 1

PPC Manager CV 2

 

Unsure of what your PPC Manager CV should look like?

Have a look at the CV example above to get familiar with the structure, layout and format of a professional CV.

As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, and brief – which will please busy recruiters and hiring managers.

 

CV builder

 

PPC Manager CV format and structure

Think your CV is just about the content within it? Think again.

Your CV needs to look professional and be easy for recruiters to read, meaning the structure and format of your CV are just as important as the written content within it.

Facilitate ease of reading by using a simple structure which allows anybody to easily navigate your experience.

 

How to write a CV

 

Tips for formatting your PPC Manager CV

  • Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
  • Readability: Make sure your CV is easy to read and looks professional by applying some simple formatting tricks. Bullet points are great for making large paragraphs more digestible, while formatting your headings with bold or coloured text will help the reader to find the information they need, with speed.
  • Design & format: Your CV needs to look professional, sleek and easy to read. A subtle colour palette, clear font and simple design are generally best for this, as fancy designs are often harder to navigate.
  • Photos: Headshot photos aren’t required in a CV by most employers, but some creative and artistic industries like to see them. If you decide to include one, make sure you look smart and professional in the picture.

 

Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.

 

CV formatting tips

 

 

CV structure

When writing your CV, break up the content into the following key sections, to ensure it can be easily digested by busy recruiters and hiring managers:

  • Contact details – Always list these at the very top of your CV – you don’t want them to be missed!
  • Profile – An introductory paragraph, intended to grab recruiters attention and summarise your offering.
  • Work experience / career history – Working from your current role and working backwards, list your relevant work experience.
  • Education – Create a snappy summary of your education and qualifications.
  • Interest and hobbies – An optional section to document any hobbies that demonstrate transferable skills.

Now you understand the basic layout of a CV, here’s what you should include in each section of yours.

 

Contact Details

Contact details

 

Start off your CV with a basic list of your contact details.
Here’s what you should include:

  • Mobile number
  • Email address – It’s often helpful to make a new email address, specifically for your job applications.
  • Location – Share your town or city; there’s no need for a full address.
  • LinkedIn profile or portfolio URL – Make sure the information on them is coherent with your CV, and that they’re up-to-date

Quick tip: Delete excessive details, such as your date of birth or marital status. Recruiters don’t need to know this much about you, so it’s best to save the space for your other CV sections.

 

PPC Manager CV Profile

Recruiters read through countless applications every day.

If they don’t find what they’re looking for quickly, they’ll simply move onto the next one.

That’s what makes your CV profile (or personal statement, if you’re an entry-level/graduate candidate) so important.

This short and snappy summary sits at the top of your CV, and should give a high-level overview of why you’re a good match for the job.

This way, you can ensure that busy recruiters see your suitability from the outset, and so, feel your CV is worth their time.

 

CV profile

 

How to write a good CV profile:

  • Make it short and sharp: It might be tempting to submit a page-long CV profile, but recruiters won’t have the time to read it. To ensure every word gets read, it’s best to include high-level information only; sticking to a length of 3-5 lines.
  • Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
  • Don’t add an objective: Career goals and objectives are best suited to your cover letter, so don’t waste space with them in your CV profile.
  • Avoid generic phrases: Cheesy clichès and generic phrases won’t impress recruiters, who read the same statements several times per day. Impress them with your skill-set, experience and accomplishments instead!

 

Example CV profile for PPC Manager

Results-oriented PPC Manager with 10+ years of experience in planning, executing, and optimising online campaigns to drive traffic and conversions across several channels, for clients within numerous sectors. Proven ability to leverage geographic targeting to show ads to people in specific locations and regions. Adept at deploying tracking software and configuring goals to correctly gauge project performance. 

 

What to include in your PPC Manager CV profile?

  • Experience overview: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
  • Targeted skills: Make your most relevant Pay Per Click Manager key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
  • Important qualifications: If you have any qualifications which are highly relevant to PPC Manager jobs, then highlight them in your profile so that employers do not miss them.

 

Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.

 

Core skills section

In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.

As PPC Manager jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.

It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.

 

Core skills section CV

 

Important skills for your PPC Manager CV

Keyword Research – Conducting thorough keyword research to identify relevant and high-performing keywords for PPC campaigns.

Campaign Management – Creating, optimising, and managing PPC advertising campaigns across various platforms, such as Google Ads and Bing Ads.

Ad Copywriting – Writing compelling ad copy that attracts clicks and converts users into customers or leads.

Bid Management – Strategically managing keyword bids to achieve campaign goals within budget constraints.

Ad Extensions – Utilising knowledge of ad extensions and their implementation to enhance ad visibility and performance.

Quality Score Optimisation – Improving Quality Scores in Google Ads by enhancing ad relevance and landing page quality.

Conversion Tracking – Setting up and monitoring conversion tracking to measure campaign effectiveness and ROI.

A/B Testing – Conducting A/B tests for ad copy, landing pages, and other campaign elements to identify and implement improvements.

Competitor Analysis – Analysing competitor PPC strategies and adjusting campaigns accordingly to maintain a competitive edge.

Analytics and Reporting – Using analytics tools (e.g., Google Analytics) to gather insights, create reports, and make data-driven decisions for campaign optimisation.

 

Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.

 

CV builder

 

Work experience

Next up is your work experience section, which is normally the longest part of your CV.

Start with your current (or most recent) job and work your way backwards through your experience.

Can’t fit all your roles? Allow more space for your recent career history and shorten down descriptions for your older roles.

 
Work experience
 

Structuring each job

Your work experience section will be long, so it’s important to structure it in a way which helps recruiters to quickly and easily find the information they need.

Use the 3-step structure, shown in the below example, below to achieve this.

 
Role descriptions
 

Outline

Begin with a summary of your role, detailing what the purpose of your job was, who you reported to and what size of team you were part of (or led).

 

Key responsibilities

Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.

Make sure to showcase how you used your hard sector skills and knowledge.

 

Key achievements

Lastly, add impact by highlight 1-3 key achievements that you made within the role.

Struggling to think of an achievement? If it had a positive impact on your company, it counts.

For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.

 

Sample job description for PPC Manager CV

Outline

Oversee paid search and digital/social media advertising initiatives, for a company that recommends the right kind of hybrid automation and human input to handle mundane yet important tasks which ensure clients’ accounts are always loved.

Key Responsibilities

  • Establish comprehensive PPC strategies aligned with business goals, schedules, and strict financial constraints.
  • Complete extensive keyword research and competitor analysis to identify opportunities aimed at stimulating profitability and e-commerce sales.
  • Set clear objectives and KPIs to enable the precise calculation and measurement of return on investment, as well as facilitate a culture of continuous improvement.
  • Write and refine compelling collateral, expand phrase lists, and implement bid tactics, targeting options, and ad extensions.

 

Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.

 

 

Education section

Next up, you should list your education and qualifications.

This can include your formal qualifications (a degree, A-Levels and GCSEs), as well as sector-specific PPC Manager qualifications and/or training.

While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.

 

Hobbies and interests

The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.

However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.

Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a PPC Manager, or transferable workplace skills.

There is never any need to tell employers that you like to watch TV and eat out.

 

CV builder

 

Once you’ve written your Pay Per Click Manager CV, you should proofread it several times to ensure that there are no typos or grammatical errors.

With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.

Good luck with your next job application!