You’re a digital content king, social media guru, and you’re great at data analysis to boot. You are ready to be a marketing officer.
The problem? These roles can be very competitive. So, if you want to land a job as a marketing officer, you need a killer CV that is bursting with impressive statistics.
And that’s where we come in. Using our helpful guide and marketing officer CV example, you can create an application that will beat the competition.
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Marketing Officer CV example
This example CV demonstrates how to structure and format your own Marketing Officer CV, so that it can be easily digested by busy hiring managers, and quickly prove why you are the best candidate for the jobs you are applying to.
It also gives you a good idea of the type of skills, experience and qualifications that you need to be making prominent in your own CV.
Marketing Officer CV layout and format
First impressions count, so a sloppy, disorganised CV may cause your CV to be overlooked..
Instead, perfect the format and structure of your CV by working to a clear logical structure and applying some simple formatting tricks to ease readability.
Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t even be seen.
CV formatting tips
- Length: While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
- Readability: Make sure your CV is easy to read and looks professional by applying some simple formatting tricks. Bullet points are great for making large paragraphs more digestible, while formatting your headings with bold or coloured text will help the reader to find the information they need, with speed.
- Design: It’s generally best to stick to a simple CV design, as funky or elaborate designs rarely add any value to your application. A clear, modern font and a subtle colour scheme work perfectly and allow your skills, experience and achievements to speak for themselves.
- Avoid photos: Don’t add photos, images or profile photos to your CV. Not only do they take up much-needed CV space, but they’re actually completely unnecessary and won’t boost your CV at all.
Quick tip: Formatting your CV to look professional can be difficult and time-consuming when using Microsoft Word or Google Docs. If you want to create an attractive CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
CV structure
As you write your CV, divide and sub-head into the following sections:
- Name and contact details – Always start with these, so employers know exactly how to get in touch with you.
- CV profile – Add a short summary of your relevant experience, skills and achievements, which highlights your suitability.
- Core skills section – A 2-3 columned list of your key skills.
- Work experience – A detailed list of any relevant work experience, whether paid or voluntary.
- Education – An overview of your academic background and any training you may have completed.
- Hobbies and interests – A brief overview of your hobbies and interests, if they’re relevant (optional).
Now I’ll tell you exactly what you should include in each CV section.
CV Contact Details
Start off your CV with a basic list of your contact details.
Here’s what you should include:
- Mobile number
- Email address – It’s often helpful to make a new email address, specifically for your job applications.
- Location – Share your town or city; there’s no need for a full address.
- LinkedIn profile or portfolio URL – Make sure the information on them is coherent with your CV, and that they’re up-to-date
Quick tip: Delete excessive details, such as your date of birth or marital status. Recruiters don’t need to know this much about you, so it’s best to save the space for your other CV sections.
Marketing Officer CV Profile
Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!
Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.
Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.
Tips for creating an strong CV profile:
- Keep it concise: Recruiters are busy, so to ensure your profile is actually read, it’s best to keep it short and snappy. 3-5 punchy lines makes for the perfect profile.
- Tailor it: Recruiters can spot a generic, mass-produced CV at a glance – and they certainly won’t be impressed! Before you write your profile (and CV as a whole), read through the job advert and make a list of any skills, knowledge and experience required. You should then incorporate your findings throughout your profile and the rest of your CV.
- Don’t add an objective: Career goals and objectives are best suited to your cover letter, so don’t waste space with them in your CV profile.
- Avoid cliches: Cheesy clichès and generic phrases won’t impress recruiters, who read the same statements several times per day. Impress them with your skill-set, experience and accomplishments instead!
Example CV profile for Marketing Officer
What to include in your Marketing Officer CV profile?
- Summary of experience: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Relevant skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Marketing Officer skills to your profile.
- Essential qualifications: Be sure to outline your relevant Marketing Officer qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: Struggling to write a powerful profile? Choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Underneath your profile, write a core skills section to make your most relevant skills jump off the page at readers.
It should be made up of 2-3 columns of bullet points of your relevant skills.
Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.
Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.
Top skills for your Marketing Officer CV
Brand identity – creating colour and font schemes that match the brand identity and are easily identifiable for consumers.
Multi-channel advertising campaigns – using several media channels to advertise a product or service, allowing the brand to interact with their customers across multiple touchpoints for a more comprehensive campaign.
Content creation – creating different assets and formats that meet the content strategy objectives.
Data analytics – studying data to evaluate the performance or marketing campaigns and make appropriate refinements.
Social media growth – utilising effective social media marketing campaigns to grow the brands social media following.
Quick tip: Our quick-and-easy CV Builder contains thousands of in-demand skills for every profession that can be added to your CV in seconds – saving you time and greatly improving your chances of landing job interviews.
Work experience/Career history
Recruiters will be itching to know more about your relevant experience by now.
Kick-start this section with your most recent (or current) position, and work your way backwards through your history.
You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.
Structuring your roles
Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.
If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.
Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.
Outline
Start with a solid introduction to your role as a whole, in order to build some context.
Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.
Key responsibilities
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
Key achievements
Round up each role by listing 1-3 key achievements, accomplishments or results.
Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.
Example job for Marketing Officer CV
Outline
Responsible for the marketing of a small start-up music events company, working within a small team to establish a presence on the scene and build a strong customer base.
Key Responsibilities
- Devise marketing plans and multi-channel advertising campaigns for current events and pitch them to the team
- Compose engaging copy and blog posts for social media posts, website content and flyer campaigns
- Source external freelancers to complete specialist work such as web and logo design
- Secure advertising opportunities such as local radio shows, poster placement and media articles
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
Education section
In your education section, make any degrees, qualifications or training which are relevant to Marketing Officer roles a focal point.
As well as mentioning the name of the organisation, qualification titles and dates of study, you should showcase any particularly relevant modules, assignments or projects.
Interests and hobbies
The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.
However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.
Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Marketing Officer, or transferable workplace skills.
There is never any need to tell employers that you like to watch TV and eat out.
Writing your Marketing Officer CV
Once you’ve written your Marketing Officer CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!