Marketing Analyst CV example

As a marketing analyst, your CV needs to reflect your knack for dissecting market trends and turning data into compelling business strategies.

We’ve cooked up a guide to help you present your analytical prowess and marketing acumen in the best light.

Take a gander at our Marketing Analyst CV example for an application that’s sure to catch the eye of potential employers.

 

 

 

Marketing Analyst CV example

Marketing Analyst CV 1

Marketing Analyst CV 2

 

Unsure of what your Marketing Analyst CV should look like?

Have a look at the CV example above to get familiar with the structure, layout and format of a professional CV.

As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, and brief – which will please busy recruiters and hiring managers.

 

CV builder

 

Marketing Analyst CV format and structure

In today’s fast-paced job market, recruiters and employers are often short on time. If they can’t locate the information they’re searching for within a few seconds, it could result in them overlooking your application.

To avoid this happening, it’s critical to structure and format your CV in a way that allows them to quickly identify your key skills and offerings, even when they’re pressed for time.

 

How to write a CV

 

Tips for formatting your Marketing Analyst CV

  • Length: It’s essential to keep your CV concise, regardless of whether you have one year or thirty years of experience. Recruiters are frequently managing multiple roles and responsibilities and do not have the luxury of reading lengthy CVs. Therefore, limit your CV to two sides of A4. If you have little industry experience, one page is sufficient.
  • Readability: To help recruiters quickly skim through your CV, it’s important to format your section headings with bold or a different colour font and break up lengthy paragraphs into short sharp bullet points. This enables them to easily identify important information and assess your suitability.
  • Design & format: The saying ‘less is more’ couldn’t be more applicable to CVs. Readability is key, so avoid overly complicated designs and graphics. A subtle colour palette and easy-to-read font is all you need!
  • Photos: You can add a profile photo to your CV, if you want to add some personality to it, but they are not a requirement the UK, so you don’t have to.

 

Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of our eye-catching professional CV templates.

 

CV formatting tips

 

 

CV structure

When writing your CV, break up the content into the following key sections, to ensure it can be easily digested by busy recruiters and hiring managers:

  • Contact details – Always list these at the very top of your CV – you don’t want them to be missed!
  • Profile – An introductory paragraph, intended to grab recruiters attention and summarise your offering.
  • Work experience / career history – Working from your current role and working backwards, list your relevant work experience.
  • Education – Create a snappy summary of your education and qualifications.
  • Interest and hobbies – An optional section to document any hobbies that demonstrate transferable skills.

Now you understand the basic layout of a CV, here’s what you should include in each section of yours.

 

Contact Details

Contact details

 

Begin by sharing your contact details, so it’s easy for employers to give you a call.
Keep to the basics, such as:

  • Mobile number
  • Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
  • Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
  • LinkedIn profile or portfolio URL – Remember to update them before you send your application.

 

Marketing Analyst CV Profile

Your CV profile is basically a short introductory paragraph, which summarises your key selling points and highlights why you’d make a good hire.

So, write a well-rounded summary of what you do, what your key skills are, and what relevant experience you have.

It needs to be short, snappy and punchy and, ultimately, entice the reader to read the rest of your CV.

 

CV profile

 

How to write a good CV profile:

  • Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
  • Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
  • Don’t add an objective: If you want to discuss your career objectives, save them for your cover letter, rather than wasting valuable CV profile space.
  • Avoid generic phrases: Clichés like “blue-sky thinker with a go-getter attitude” might sound impressive to you, but they don’t actually tell the recruiter much about you. Concentrate on highlighting hard facts and skills, as recruiters are more likely to take these on board.

 

Example CV profile for Marketing Analyst

Dynamic Marketing Analyst with over a decade of experience in market research, consumer behaviour analysis, and strategic marketing within the fast-moving consumer goods (FMCG) sector. Adept at leveraging data-driven insights to optimize marketing strategies and drive brand growth. Holds an MSc in Marketing Analytics from Manchester University, complemented by a proven track record of delivering impactful marketing solutions for global brands in the UK market.

 

What to include in your Marketing Analyst CV profile?

  • Experience overview: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
  • Targeted skills: Make your most relevant Marketing Analyst key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
  • Important qualifications: If the jobs you are applying to require candidates to have certain qualifications, then you must add them in your profile to ensure they are seen by hiring managers.

 

Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.

 

Core skills section

In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.

As Marketing Analyst jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.

It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.

 

Core skills section CV

 

Important skills for your Marketing Analyst CV

Quantitative Analysis – Applying statistical and mathematical models to interpret large datasets and provide actionable insights for business decisions.

SEO and SEM Strategies – Optimising web content for search engines to improve visibility and deploying search engine marketing techniques to increase traffic and lead generation.

Social Media Analytics – Monitoring and analysing social media trends and performance to refine social media strategies and campaigns.

CRM Software Proficiency – Utilising customer relationship management software to track customer interactions and improve customer engagement strategies.

Email Marketing Campaigns – Creating targeted email marketing initiatives to nurture leads and convert subscribers into customers.

Content Marketing Techniques – Crafting and distributing valuable, relevant content to attract and retain a clearly-defined audience and drive profitable customer action.

Web Analytics Tools – Using web analytics tools to track online behaviour, measure website performance, and optimise user experience.

Visualisation and Reporting – Presenting data visually using tools like Tableau or Power BI to communicate insights effectively to stakeholders.

A/B Testing – Conducting A/B tests to compare different versions of digital content and campaigns to determine which performs better.

Marketing Automation Platforms – Leveraging marketing automation platforms to streamline, automate, and measure marketing tasks and workflows.

 

Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.

 

CV builder

 

Work experience

Recruiters will be itching to know more about your relevant experience by now.

Kick-start this section with your most recent (or current) position, and work your way backwards through your history.

You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.

 

CV work experience order

 

Structuring each job

Your work experience section will be long, so it’s important to structure it in a way which helps recruiters to quickly and easily find the information they need.

Use the 3-step structure, shown in the below example, below to achieve this.

 

CV role descriptions

 

Outline

Firstly, give the reader some context by creating a punchy summary of the job as a whole.

You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.

 

Key responsibilities

Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.

Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.

 

Key achievements

Finish off by showcasing 1-3 key achievements made within the role.

This could be anything that had a positive effect on your company, clients or customers, such as saving time or money, receiving exemplary feedback or receiving an award.

 

Sample job description for Marketing Analyst CV

Outline

Lead marketing analytics initiatives for Unilever, a multinational consumer goods company with a diverse portfolio, overseeing brands generating £4 billion in annual revenue.

Key Responsibilities

  • Conduct market research using Nielsen and Kantar tools to identify evolving consumer trends and competitive landscape.
  • Analyse consumer behaviour data to refine target audience profiles.
  • Develop and implement data-driven marketing strategies, leveraging Adobe Analytics and Tableau for campaign optimisation.
  • Collaborate with cross-functional teams to align product positioning and messaging with market demands.

 

Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.

 

 

Education section

Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.

If you’re an experienced candidate, simply include the qualifications that are highly relevant to Marketing Analyst roles.

However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.

You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.

 

Hobbies and interests

The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.

However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.

Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Marketing Analyst, or transferable workplace skills.

There is never any need to tell employers that you like to watch TV and eat out.

 

CV builder

 

An interview-winning CV for a Marketing Analyst role, needs to be both visually pleasing and packed with targeted content.

Whilst it needs to detail your experience, accomplishments and relevant skills, it also needs to be as clear and easy to read as possible.

Remember to research the role and review the job ad before applying, so you’re able to match yourself up to the requirements.

If you follow these guidelines and keep motivated in your job search, you should land an interview in no time.

Best of luck with your next application!