You’re an innovative digital native, and you’ve always got your finger on the pulse; you’re ready for your next creative marketing role.
All that stands between you and the interview is an impressive CV that highlights your key achievements.
Although you may have the creative side covered, let us help with the content. Below you’ll find our handy writing guide, along with a creative marketing CV example to inspire you.
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Creative Marketing CV example
This is a good example of a Creative Marketing CV which contains all of the information that a hiring manager will need to be impressed, and presents it in a well- structured, easy-to-read format.
Take some time to study and understand this CV, and refer to it throughout the writing of your own CV for best results.
Creative Marketing CV structure & formatting
The format and structure of your CV is important because it will determine how easy it is for recruiters and employers to read your CV.
If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.
A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go.
How to format your CV
- Length: Think that submitting a five page CV will impress recruiters? You’re wrong! Even if you’ve got tons of experience to brag about, recruiters don’t have time to read through overly detailed CVs. Keep it short, concise and relevant – a CV length of 2 sides of A4 pages or less is perfect.
- Readability: To help busy recruiters scan through your CV, make sure your section headings stand out – bold or coloured text works well. Additionally, try to use bullet points wherever you can, as they’re far easier to skim through than huge paragraphs. Lastly, don’t be afraid of white space on your CV – a little breathing space is great for readability.
- CV design: The saying ‘less is more’ couldn’t be more applicable to CVs. Readability is key, so avoid overly complicated designs and graphics. A subtle colour palette and easy-to-read font is all you need!
- Photographs: Headshot photos aren’t required in a CV by most employers, but some creative and artistic industries like to see them. If you decide to include one, make sure you look smart and professional in the picture.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
CV structure
When writing your own CV, break up your CV content into the following key sections:
- Name and contact details – Place them at the top of your CV, so that employers can easily get in touch.
- CV profile – A punchy sales pitch of your key experience, skills and achievements to reel readers in.
- Core skills section – A bullet-pointed snapshot of your abilities.
- Work experience – A well-structured list of your relevant work experience.
- Education – An overview of any relevant qualifications or professional training you have.
- Hobbies and interests – A short description of any relevant hobbies or interests (optional).
Now, let’s take a closer look at what you should include in each section of your CV.
CV Contact Details
Begin by sharing your contact details, so it’s easy for employers to give you a call.
Keep to the basics, such as:
- Mobile number
- Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
- Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
- LinkedIn profile or portfolio URL – Remember to update them before you send your application.
Creative Marketing CV Profile
Recruiters and hiring managers are busy, so it’s essential to catch their attention from the get-go.
A strong introductory profile (or personal statement, for junior candidates) at the top of the CV is the first thing they’ll read, so it’s a great chance to make an impression.
It should be a short but punchy summary of your key skills, relevant experience and accomplishments.
Ultimately, it should explain why you’re a great fit for the role you’re applying for and inspire recruiters to read the rest of your CV.
CV profile writing tips:
- Make it short and sharp: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
- Tailor it: Not tailoring your profile (and the rest of your CV) to the role you’re applying for, is the worst CV mistake you could make. Before setting pen to paper, look over the job ad and make a note of the skills and experience required. Then, incorporate your findings throughout.
- Don’t add an objective: Want to talk about your career goals and objectives? While the profile may seem like a good space to do so, they’re actually much better suited to your cover letter.
- Avoid generic phrases: “Determined team player who always gives 110%” might seem like a good way to fill up your CV profile, but generic phrases like this won’t land you an interview. Recruiters hear them time and time again and have no real reason to believe them. Instead, pack your profile with your hard skills and tangible achievements.
Example CV profile for Creative Marketing
What to include in your Creative Marketing CV profile?
- Summary of experience: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Relevant skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Creative Marketing skills to your profile.
- Vital qualifications: Be sure to outline your relevant Creative Marketing qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Vital skills for your Creative Marketing CV
Copywriting and editing – Writing clear and concise copy for virtually any audience and any industry and carefully checking for errors in copy before it is published or shared.
Content development – Generating topic ideas that appeal to the audience demographic, creating written or visual content around those ideas, and making that information accessible to the audience in a blog, video, infographic, etc.
Research and data analysis – Studying data to evaluate the performance or marketing campaigns and make appropriate refinements.
SEO and Google Analytics – Utilising tools and knowledge to improve the quality and quantity of website traffic to a website or a web page from search engines.
Social media and email marketing – Creating marketing initiatives that reach both a wide audience (on social media) and personal individuals (via email).
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Your work experience section
By this point, employers will be keen to know more detail about you career history.
Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.
This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!
Structuring each role
Lengthy, unbroken chunks of text is a recruiters worst nightmare, but your work experience section can easily end up looking like that if you are not careful.
To avoid this, use my tried-and-tested 3-step structure, as illustrated below:
Outline
Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.
Key responsibilities
Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.
Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.
Key achievements
Lastly, add impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.
Sample job description for Creative Marketing CV
Outline
Working for a first-rate marketing agency with an exceptional track record. Reporting to the Head of Content and responsible for all inbound marketing strategies including social media, blogs, and lead generation.
Key Responsibilities
- Design and lead content marketing strategies across all online platforms, with the aim to successfully achieve the clients short- and long-term goals
- Collaborate with other departments including design and copywriting to produce high quality content
- Design and run content marketing initiatives to achieve wider business targets
- Write engaging content or a variety of clients
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
Education and qualifications section
Next up, you should list your education and qualifications.
This can include your formal qualifications (a degree, A-Levels and GCSEs), as well as sector-specific Creative Marketing qualifications and/or training.
While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.
Hobbies and interests
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
Writing your Creative Marketing CV
Once you’ve written your Creative Marketing CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!