Content Manager CV examples

A recruiter scrolling through CVs isn’t much different from a user skimming content – both are looking for value, fast. That means your CV can’t just showcase experience; it has to tell a compelling story and deliver a strong reason to act.

In the sections that follow, you’ll learn how to write a CV with strategic formatting and persuasive copy for every section, highlighting the results that prove you know how to lead content that converts.

Good content starts with structure – and your CV is no different. If the layout is cluttered, inconsistent, or full of mistakes, no one will stick around for the key messaging. Think of this as your wireframe: scannable copy that makes the recruiter’s job easy, and it’ll keep them from moving onto the other applicants.

Here’s the layout to follow:

• Name and contact details – Display your personal details clearly at the top so employers can get in touch easily. Including a photo is entirely optional.
• Profile – Begin with a concise summary that highlights your expertise and what you bring to the role.
• Core skills – Highlight your strongest skills that align with the role’s requirements.
• Work experience – Start with your most recent role and work backwards, showcasing achievements and responsibilities.
• Education – Mention your degrees, certifications, and any training that supports your career path.
• Additional info – Include any additional details, like awards, professional memberships, or hobbies that highlight your skills or personality.
  

When formatting, use bullet points to keep everything digestible, and divide sections with consistent, professional headings. Avoid overly styled fonts – your work should shine, not your typeface. Aim for a clean, reader-friendly design and keep the CV length to two pages or fewer. Don’t forget: a great format earns attention, but it’s clarity that keeps someone reading.

This section is your above-the-fold space: the first thing a recruiter reads and your chance to grab their attention. Use your CV profile to communicate what kind of content manager you are, the scope of your experience, and what makes you a valuable hire – whether that’s storytelling or team leadership.

Think of this bit like your CV’s landing page: it’s the first thing any recruiters will see, so make sure it grabs their attention and encourages them to read further.

Here’s what to include:

• Where you worked – Mention the types of companies or agencies you’ve worked for – content studios, in-house brands, SaaS platforms, or publishers.
• Your top qualifications – Include relevant degrees, industry certifications, or specialist training in content strategy, UX writing, or SEO.
• Essential skills – Focus on your key strengths, such as editorial planning, brand voice development, stakeholder collaboration, or multichannel strategy.
• Teams or platforms supported – Say whether you led content teams, worked alongside design or marketing, and which platforms or CMS tools you’ve managed.
• Value delivered – Outline the commercial benefit of your work – did you improve engagement, boost conversions, or lead content campaigns that drove results?
  

The core skills section gives recruiters a snapshot of your strengths, but it shouldn’t just be a collection of buzzwords. This is where you highlight technical proficiencies and content-specific knowledge that directly relate to the job spec – and it’s an easy section to tailor for every role you apply to.

This is the place to showcase tangible, job-relevant CV skills. Focus on competencies that show you can own both the creative and strategic sides of content – not just fluff.

Content managers are judged by results. Your work experience section is where you show the impact of your ideas and the strategy behind your success. Whether you managed a team of writers, led a rebrand, or tripled organic traffic, this is the part that should reflect those achievements.

List your jobs in reverse chronological order, starting with your current or most recent role. Introduce each one with a short paragraph outlining the company, your position, and your primary role. Then use bullet points to break down your responsibilities and showcase quantifiable outcomes – traffic lifts, improved engagement, reduced bounce rates, or successful campaigns.

• Outline – Describe the type of company or sector you worked in, the content remit you managed, and who you reported to (e.g. Head of Marketing, CMO).
• Responsibilities – Use action words like “led” and “devised.” For example: “led a cross-functional team to deliver a brand content overhaul” or “devised a multi-channel strategy aligned with product launches.”
• Achievements – Include measurable wins: increased web traffic, improved SEO rankings, reduced churn, higher engagement – and make sure the data backs up your value.

Most content managers hold degrees in subjects like marketing, journalism, communications, or English – but academic background is just one part of the picture. The education section gives recruiters a sense of your foundation and any specialist training that supports your work.

List your most recent qualification first and include the institution, course name, and completion date. You can also mention any certifications in SEO, digital marketing, UX, or copywriting – particularly if they align with the job description or showcase niche expertise.