If you can help the manager with planning and implementing marketing strategies, you could be a huge asset to the team.
In order to land the role, you need to effectively market your own skills and experience on a standout CV.
But if your talents lie in social media and ad content rather than CV writing, you’re in good hands. Check out our top tips, along with our assistant marketing manager CV example below.
Assistant Marketing Manager CV example
Use this CV example as a guide to formatting and structuring your Assistant Marketing Manager CV, so that busy recruiters can easily digest your information and determine your suitability for the role.
It also provides some insight into the key skills, experience and qualifications you need to highlight.
Assistant Marketing Manager CV format and structure
Hiring managers and recruiters are frequently overloaded with applications, and if they can’t identify the relevant information in your CV within a few seconds, your application may be overlooked.
Tips for formatting your Assistant Marketing Manager CV
- Length: Your CV should always be limited to two sides of A4, regardless of whether you have a year or three decades of experience. With recruiters juggling multiple responsibilities, they don’t have time to sift through lengthy applications.
- Readability: By clearly formatting your section headings (bold, or a different colour font, do the trick) and breaking up big chunks of text into snappy bullet points, time-strapped recruiters will be able to skim through your CV with ease.
- Design & format: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Photos: Don’t add profile photos to your CV unless you work in an industry or region which prefers to see them. Most employers in the UK will not need to see one.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
Divide your CV into the following major sections when writing it:
- Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
- CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
- Core skills list – A snappy, bullet-pointed list of your most relevant skills.
- Work experience – A structured list of your work experience in reverse chronological order.
- Education – A summary of any relevant qualifications or professional training you’ve completed.
- Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Make it easy for recruiters to get in touch, by heading your CV with your contact details.
There’s no need for excessive details – just list the basics:
- Mobile number
- Email address – Use a professional address with no nicknames.
- Location – Just write your general location, such as ‘London’ or ‘Cardiff’ – there’s no need to put your full address.
- LinkedIn profile or portfolio URL
Assistant Marketing Manager CV Profile
Recruiters and hiring managers are busy, so it’s essential to catch their attention from the get-go.
It should be a short but punchy summary of your key skills, relevant experience and accomplishments.
Ultimately, it should explain why you’re a great fit for the role you’re applying for and inspire recruiters to read the rest of your CV.
How to write a good CV profile:
- Make it short and sharp: Aim for a short, snappy paragraph of 3-5 lines. This is just enough room to showcase why you’d make the perfect hire, without going into excessive detail and overwhelming busy recruiters.
- Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
- Don’t add an objective: You only have a small space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for Assistant Marketing Manager
What to include in your Assistant Marketing Manager CV profile?
- Experience overview: Showcase your aptitude for the job you are aiming for by giving a brief summary of your past work history, including the industries you have worked in, the kinds of employers you have served, and the roles you have held.
- Targeted skills: Ensure that your profile highlights your key skills that are most relevant to your Assistant Marketing Manager, and tailor them to match the specific job you are applying for. To do this, refer to the job description to closely align your skills with their requirements.
- Important qualifications: If the jobs you are applying to require candidates to have certain qualifications, then you must add them in your profile to ensure they are seen by hiring managers.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Add a core skills section below your profile to draw attention to your most applicable skills and make them stand out to readers.
This should consist of 2-3 columns of bullet points that emphasise your relevant skills.
Before creating this section, review the job description and compile a list of any specific skills, specializations, or knowledge needed. Incorporate these findings into your list to portray yourself as the ideal candidate for the position.
Important skills for your Assistant Marketing Manager CV
Market Research and Analysis – Conducting market research to gather insights on consumer behaviour, competition, market trends, and product opportunities, crucial for informed decision-making.
Digital Marketing Techniques – Using digital marketing strategies, including SEO (Search Engine Optimisation), PPC (Pay-Per-Click) advertising, email marketing, and social media marketing, to drive online engagement and sales.
Data Analytics – Analysing marketing data using tools like Google Analytics to track campaign performance, consumer behaviour, and ROI, enabling data-driven marketing strategies.
Content Creation and Management – Creating engaging and relevant content for various marketing channels, including blogs, social media, and advertising copy, aligned with brand messaging and objectives.
Brand Management – Understanding brand development and management, ensuring brand consistency across all marketing materials and campaigns.
Campaign Planning and Execution – Planning and executing marketing campaigns, from conceptualisation to implementation and evaluation, ensuring they meet objectives and timelines.
CRM Software Proficiency – Using Customer Relationship Management (CRM) software, such as Salesforce or HubSpot, to manage customer data, track interactions, and personalise marketing efforts.
Project Management – Managing multiple projects simultaneously, coordinating with different teams and stakeholders, and ensuring timely completion of marketing initiatives.
Creative Design Tools – Using design software like Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating marketing materials and visual content.
Communication and Presentation – Presenting marketing plans and ideas effectively to teams, stakeholders, and external partners.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
By this point, employers will be keen to know more detail about you career history.
Starting with your most recent role and working backwards, create a snappy list of any relevant roles you’ve held.
This could be freelance, voluntary, part-time or temporary jobs too. Anything that’s relevant to your target role is well-worth listing!
Structuring each job
Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.
If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.
Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.
Firstly, give the reader some context by creating a punchy summary of the job as a whole.
You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.
Next, write up a punchy list of your daily duties and responsibilities, using bullet points.
Wherever you can, point out how you put your hard skills and knowledge to use – especially skills which are applicable to your target role.
Lastly, add impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.
Sample job description for Assistant Marketing Manager CV
Support the management of the marketing department at a community arts charity, focusing on engaging the local community in Central Manchester through multi-channel marketing.
- Formulate and execute strategic marketing plans, emphasising digital platforms and community events
- Curate and create visually appealing content, including graphics and videos
- Oversee and manage social media channels, fostering community engagement and building brand loyalty through targeted content and interactive campaigns
- Collaborate with external graphic designers for specialist projects
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
Next up, you should list your education and qualifications.
This can include your formal qualifications (a degree, A-Levels and GCSEs), as well as sector-specific Assistant Marketing Manager qualifications and/or training.
While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.
Hobbies and interests
The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.
However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.
Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Assistant Marketing Manager, or transferable workplace skills.
There is never any need to tell employers that you like to watch TV and eat out.
Once you’ve written your Assistant Marketing Manager CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!