When it comes to promoting the company and boosting its brand, you’re a pro.
But do you know how to promote yourself effectively on your CV in order to secure your next managerial role?
If you need a few pointers, you’ve come to the right place.
Check out our top tips and advertising manager CV example below, to help you write an impressive application that will appeal to potential employers.
Advertising Manager CV example
Unsure of what your Advertising Manager CV should look like?
Have a look at the CV example above to get familiar with the structure, layout and format of a professional CV.
As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, and brief – which will please busy recruiters and hiring managers.
Advertising Manager CV format and structure
Recruiters and employers are busy, and if they can’t find the information they’re looking for in a few seconds, it could be game over for your application.
It should be clear, easily legible, well-organised and scannable – check out some simple tips and tricks below:
Tips for formatting your Advertising Manager CV
- Length: While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
- Readability: Recruiters appreciate CVs that they can quickly scan through without trouble. Ensure yours makes the cut by formatting your headings for attention (bold or coloured fonts should do the trick) and breaking up long paragraphs into smaller chunks or short, snappy bullet points.
- Design & format: When it comes to CV design, it’s best to keep things simple and sleek. While elaborate designs certainly command attention, it’s not always for the right reasons! Readability is key, so whatever you choose to do, make sure you prioritise readability above everything.
- Photos: Don’t add profile photos to your CV unless you work in an industry or region which prefers to see them. Most employers in the UK will not need to see one.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
When writing your CV, it’s important to structure the content into the following key sections to ensure easy digestion by busy recruiters and hiring managers:
- Contact details: List your contact details at the top of your CV to prevent them from being overlooked.
- Profile: Begin with an introductory paragraph that captures recruiters’ attention and summarises what you have to offer employers.
- Work experience/career history: List your relevant work experience in reverse chronological order, starting with your current position.
- Education: Provide a brief summary of your education and qualifications.
- Interests and hobbies: An optional section to showcase any hobbies that highlight transferable skills relevant to your target jobs.
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Make it easy for recruiters to get in touch, by heading your CV with your contact details.
There’s no need for excessive details – just list the basics:
- Mobile number
- Email address – Use a professional address with no nicknames.
- Location – Just write your general location, such as ‘London’ or ‘Cardiff’ – there’s no need to put your full address.
- LinkedIn profile or portfolio URL
Advertising Manager CV Profile
Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!
Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.
Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.
How to write a good CV profile:
- Make it short and sharp: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
- Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
- Don’t add an objective: Career goals and objectives are best suited to your cover letter, so don’t waste space with them in your CV profile.
- Avoid generic phrases: Focus on fact, not fluff. Phrases like “Committed and enthusiastic thought-leader” and “Dynamic problem solver” might sound fancy, but they’ll do nothing for your application. Not only do they sound cheesy, but they have no substance – stick to real skills and facts
Example CV profile for Advertising Manager
What to include in your Advertising Manager CV profile?
- Experience overview: Recruiters will want to know what type of companies you’ve worked for, industries you have knowledge of, and the type of work you’ve carried out in the past, so give them a summary of this in your profile.
- Targeted skills: Highlight your skills which are most relevant to Advertising Manager jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Important qualifications: Be sure to outline your relevant Advertising Manager qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Create a core skills section underneath your profile to spotlight your most in-demand skills and grab the attention of readers.
This section should feature 2-3 columns of bullet points that emphasise your applicable skills for your target jobs. Before constructing this section, review the job description and compile a list of any specific skills, specialisms, or knowledge required.
Important skills for your Advertising Manager CV
Market Research – Conducting and analysing market research to understand target audiences, market trends, and consumer preferences, crucial for creating effective advertising strategies.
Digital Marketing Proficiency – Using digital marketing techniques, including search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing, essential for modern advertising campaigns.
Data Analysis – Analysing advertising metrics and performance data using tools like Google Analytics, to measure campaign effectiveness and ROI (Return on Investment).
Creative Development – Guiding and overseeing the creative process, including concept development, copywriting, and visual design, ensuring that advertising messages are compelling and aligned with brand values.
Media Planning and Buying – Planning and purchasing advertising space across various platforms, such as television, radio, print, and online, to maximise reach and impact.
Budget Management – Managing advertising budgets, allocating resources efficiently, and negotiating with vendors and media outlets to optimise campaign costs.
Brand Management – Understanding brand positioning and image to maintain brand consistency across all advertising materials and campaigns.
Project Management – Leading and coordinating advertising projects, including setting timelines, managing teams, and ensuring timely completion of tasks.
Client Relationship Management – Building and maintaining strong relationships with clients, understanding their needs, and providing strategic advertising solutions.
Regulatory Compliance – Maintaining knowledge of advertising regulations and standards in the UK, including ASA (Advertising Standards Authority) guidelines, to ensure that all advertising content is compliant and ethical.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Recruiters will be itching to know more about your relevant experience by now.
Kick-start this section with your most recent (or current) position, and work your way backwards through your history.
You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.
Structuring each job
The structure of your work experience section can seriously affect its impact.
This is generally the biggest section of a CV, and with no thought to structure, it can look bulky and important information can get lost.
Use my 3-step structure below to allow for easy navigation, so employers can find what they are looking for:
Begin with a summary of your role, detailing what the purpose of your job was, who you reported to and what size of team you were part of (or led).
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
Lastly, add impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.
Sample job description for Advertising Manager CV
Lead advertising initiatives for a vegan food start-up with an annual growth rate of 13.2%, overseeing the development and execution of ad campaigns.
- Devise and execute comprehensive advertising strategies for the VegSnack brand, ensuring alignment with brand identity and marketing objectives
- Analyse consumer behaviour and market trends to tailor campaigns, leveraging insights to drive targeted advertising initiatives
- Lead multidisciplinary collaboration with internal and external creative teams to produce compelling content and strategic media plans
- Monitor campaign performance metrics, providing actionable insights for optimisation and ongoing improvement
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.
If you’re an experienced candidate, simply include the qualifications that are highly relevant to Advertising Manager roles.
However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.
You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.
Hobbies and interests
Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.
Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.
On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.
An interview-winning CV for a Advertising Manager role, needs to be both visually pleasing and packed with targeted content.
Whilst it needs to detail your experience, accomplishments and relevant skills, it also needs to be as clear and easy to read as possible.
Remember to research the role and review the job ad before applying, so you’re able to match yourself up to the requirements.
If you follow these guidelines and keep motivated in your job search, you should land an interview in no time.
Best of luck with your next application!