An exceptional PR (Public Relations) CV will prove to be the springboard for an interesting and exciting career in PR.
Your CV needs to powerfully but succinctly get across your experience and key skills, ensuring you can take the next step in your PR career.
As well as providing an example PR executive CV, in this guide we’ll take you through how to structure your CV, as well as what to include, so that you are first choice for interview.
- PR executive CV example
- Structuring and formatting your CV
- Writing your CV profile
- Detailing work experience
- Your education
- Skills required for your PR executive CV
PR executive CV example
The above CV example demonstrates the type of info you should be including within your PR executive CV, as well as how to display this information in a way which looks professional and is easy for time-strapped recruiters to read.
This is the standard you should be aiming for, so remember to refer back to it throughout the CV writing process.
PR executive CV structure and format
If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.
A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go.
- Length: If you want to hold the reader’s attention and ensure your CV isn’t yawn-worthy, it’s best to stick to two sides of A4 or less. This is more than enough room to highlight why you’re a good match for the role – anything more can quickly become tedious!
- Readability: By clearly formatting your section headings (bold, or a different colour font, do the trick) and breaking up big chunks of text into snappy bullet points, time-strapped recruiters will be able to skim through your CV with ease.
- Design: When it comes to CV design, it’s best to keep things simple and sleek. While elaborate designs certainly command attention, it’s not always for the right reasons! Readability is key, so whatever you choose to do, make sure you prioritise readability above everything.
- Avoid photos: Don’t add photos, images or profile pictures to your CV. Not only do they take up much-needed CV space, but they’re actually completely unnecessary and won’t boost your CV at all.
Structuring your CV
When writing your CV, break up the content into the following key sections, to ensure it can be easily digested by busy recruiters and hiring managers:
- Contact details – Always list these at the very top of your CV – you don’t want them to be missed!
- Profile – An introductory paragraph, intended to grab recruiters attention and summarise your offering.
- Work experience / career history – Working from your current role and working backwards, list your relevant work experience.
- Education – Create a snappy summary of your education and qualifications.
- Interest and hobbies – An optional section to document any hobbies that demonstrate transferable skills.
Now I’ll guide you through exactly what you should include in each CV section.
CV Contact Details
Begin by sharing your contact details, so it’s easy for employers to give you a call.
Keep to the basics, such as:
- Mobile number
- Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
- Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
- LinkedIn profile or portfolio URL – Remember to update them before you send your application.
PR executive CV Profile
Recruiters and hiring managers are busy, so it’s essential to catch their attention from the get-go.
It should be a short but punchy summary of your key skills, relevant experience and accomplishments.
Ultimately, it should explain why you’re a great fit for the role you’re applying for and inspire recruiters to read the rest of your CV.
Tips for creating an impactful CV profile:
- Keep it brief: It might be tempting to submit a page-long CV profile, but recruiters won’t have the time to read it. To ensure every word gets read, it’s best to include high-level information only; sticking to a length of 3-5 lines.
- Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
- Don’t add an objective: Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.
- Avoid cliches: If there’s one thing that’ll annoy a recruiter, it’s a clichè-packed CV. Focus on showcasing your hard skills, experience and the results you’ve gained in previous roles, which will impress recruiters far more.
What to include in your PR executive CV profile?
- Summary of experience: To give employers an idea of your capabilities, show them your track record by giving an overview of the types of companies you have worked for in the past and the roles you have carried out for previous employers – but keep it high level and save the details for your experience section.
- Relevant skills: Highlight your skills which are most relevant to PR executive jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Essential qualifications: Be sure to outline your relevant PR executive qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: Your CV is your first impression on recruiters, so it’s vital to avoid spelling and grammar mistakes. Use a free writing assistant tool, like Grammarly, to check over your CV before hitting send.
Core skills section
In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.
As PR executive jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.
It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.
Work experience/Career history
Next up is your work experience section, which is normally the longest part of your CV.
Start with your current (or most recent) job and work your way backwards through your experience.
Can’t fit all your roles? Allow more space for your recent career history and shorten down descriptions for your older roles.
Structuring your roles
Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.
However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.
To avoid this, use the simple 3-step role structure, as shown below:
Firstly, give the reader some context by creating a punchy summary of the job as a whole.
You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.
“As a PR Executive for The International Hotel Chain, with over 500 hotels worldwide, I deliver promotional and advertising materials and manage communication strategies across their social media channels.”
Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.
Make sure to showcase how you used your hard sector skills and knowledge.
- Discussing the PR and communications strategies for the business in the UK and worldwide
- Researching and writing press releases on the latest initiatives of the company
- Managing content across social media channels including Twitter, Facebook and LinkedIn
Finish off by showcasing 1-3 key achievements made within the role.
This could be anything that had a positive effect on your company, clients or customers, such as saving time or money, receiving exemplary feedback or receiving an award.
- Proactively minimising damage from crisis event, reducing negative responses from 60% to 5%
- Successfully ensuring high-profile advert coverage bringing in £500,000 of business
In your education section, make any degrees, qualifications or training which are relevant to PR executive roles a focal point.
As well as mentioning the name of the organisation, qualification titles and dates of study, you should showcase any particularly relevant modules, assignments or projects.
Interests and hobbies
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
Essential skills for your PR executive CV
Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your PR skills accordingly.
However, commonly desired PR executive skills include:
- Communication – Explain how your communication skills are your defining trait and how you use them effectively with media outlets an clients
- Marketing – A deep understanding of marketing principles and how to get content in front of target audiences
- Presentation skills – Showcase how your presentation skills are accurate, captivating and professional.
- Media skills – Demonstrate outstanding knowledge of the media and their different agendas and processes.
- Creativity – Ensure you convey your high creative-thinking ability in landing press coverage
Writing your PR executive CV
Once you’ve written your PR executive CV, you should proofread it several times to ensure that there are no typos or grammatical errors.
With a tailored punchy profile that showcases your relevant experience and skills, paired with well-structured role descriptions, you’ll be able to impress employers and land interviews.
Good luck with your next job application!