When applying for head of marketing roles, you’re coming up against others who know how to market themselves well!
So, you need to make your CV really stand out from the crowd.
Included here is a head of marketing CV that you can use as a basis for creating your own – we also take you through all of the steps to follow to write a captivating and interview-winning CV.
- Head of Marketing CV example
- Structuring and formatting your CV
- Writing your CV profile
- Detailing work experience
- Your education
- Skills required for your Head of Marketing CV
Head of Marketing CV example
Unsure of what your Head of Marketing CV should look like?
Take a good look at the CV example above to get familiar with the structure, layout and format of a professional CV.
As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, which will please busy recruiters.
Head of Marketing CV structure and format
Think your CV is just about words? Think again.
Facilitate ease of reading by working to a simple structure which allows recruiters to easily navigate your experience.
- Length: Think that submitting a five page CV will impress recruiters? You’re wrong! Even if you’ve got tons of experience to brag about, recruiters don’t have time to read through overly detailed CVs. Keep it short, concise and relevant – a CV length of 2 sides of A4 pages or less is perfect.
- Readability: By clearly formatting your section headings (bold, or a different colour font, do the trick) and breaking up big chunks of text into snappy bullet points, time-strapped recruiters will be able to skim through your CV with ease.
- Design: Your CV needs to look professional, sleek and easy to read. A subtle colour palette, clear font and simple design are generally best for this, as fancy designs are often harder to navigate.
- Avoid photos: Ditch logos, images or profile photos. Not only do they take up valuable space, but they may even distract recruiters from your important written content.
Structuring your CV
Divide your CV into the following major sections when writing it:
- Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
- CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
- Core skills list – A snappy, bullet-pointed list of your most relevant skills.
- Work experience – A structured list of your work experience in reverse chronological order.
- Education – A summary of any relevant qualifications or professional training you’ve completed.
- Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.
Now I’ll guide you through exactly what you should include in each CV section.
CV Contact Details
Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.
You only need to list your basic details, such as:
- Mobile number
- Email address
- Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
- LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.
Head of Marketing CV Profile
Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!
Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.
Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.
Tips for creating an impactful CV profile:
- Keep it brief: Recruiters are busy, so to ensure your profile is actually read, it’s best to keep it short and snappy. 3-5 punchy lines makes for the perfect profile.
- Tailor it: Not tailoring your profile (and the rest of your CV) to the role you’re applying for, is the worst CV mistake you could make. Before setting pen to paper, look over the job ad and make a note of the skills and experience required. Then, incorporate your findings throughout.
- Don’t add an objective: Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.
- Avoid cliches: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
What to include in your Head of Marketing CV profile?
- Summary of experience: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Relevant skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Head of Marketing skills to your profile.
- Essential qualifications: If you have any qualifications which are highly relevant to Head of Marketing jobs, then highlight them in your profile so that employers do not miss them.
Quick tip: Even the best of writers can overlook typos and spelling mistakes. Whilst writing your CV, use a free writing assistant tool, such as Grammarly, to help you avoid any silly errors.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Work experience/Career history
Next up is your work experience section, which is normally the longest part of your CV.
Start with your current (or most recent) job and work your way backwards through your experience.
Can’t fit all your roles? Allow more space for your recent career history and shorten down descriptions for your older roles.
Structuring your roles
Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.
However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.
To avoid this, use the simple 3-step role structure, as shown below:
Firstly, give the reader some context by creating a punchy summary of the job as a whole.
You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.
Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.
Make sure to showcase how you used your hard sector skills and knowledge.
Lastly, add impact by highlight 1-3 key achievements that you made within the role.
Struggling to think of an achievement? If it had a positive impact on your company, it counts.
For example, you might increased company profits, improved processes, or something simpler, such as going above and beyond to solve a customer’s problem.
At the bottom of your CV is your full education section. You can list your formal academic qualifications, such as:
- A levels
As well as any specific Head of Marketing qualifications that are essential to the jobs you are applying for.
Note down the name of the qualification, the organisation at which you studied, and the date of completion.
Interests and hobbies
Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.
Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.
On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.
Essential skills for your Head of Marketing CV
Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.
However, commonly desired Head of Marketing skills include:
- Commercial awareness– Concisely explain how you understand branding and can analyse customer and market data to strategize for the business.
- Leadership – Showcase your skill as a motivational and influential leader with outstanding communication.
- Creativity and vision – Use language in your CV that conveys your creative and visionary approach to marketing campaigns, as well communicating how you get senior leaders on board.
- Project management – Demonstrate how you manage and plan concurrent projects, keeping teams focused and delivering to deadlines.
- Collaboration – Showcase your skills working effectively with others, both within the marketing team and across the organisation, particularly with sales.
Writing your Head of Marketing CV
An interview-winning CV for a Head of Marketing role, needs to be both visually pleasing and packed with targeted content.
Whilst it needs to detail your experience, accomplishments and relevant skills, it also needs to be as clear and easy to read as possible.
Remember to research the role and review the job ad before applying, so you’re able to match yourself up to the requirements.
If you follow these guidelines and keep motivated in your job search, you should land an interview in no time.
Best of luck with your next application!