SEO Specialist CV example

As an SEO Specialist, your CV needs to reflect your mastery of search engine optimization and your ability to drive traffic and rankings.

Crafting the perfect SEO Specialist CV can be as intricate as the algorithms you work with, but we’ve got you covered!

Dive into our guide complete with an SEO Specialist CV example that’s sure to make your application shine.

 

 

 

SEO Specialist CV example

SEO Specialist CV 1

SEO Specialist CV 2

 

This CV example demonstrates the type of info you should be including within your SEO Specialist CV, as well as how to format and layout the content in a way which looks professional and is easy for time-strapped recruiters to read.

This is the look and feel you should be aiming for, so remember to refer back to it throughout your CV writing process.

 

CV builder

 

SEO Specialist CV format and structure

In today’s fast-paced job market, recruiters and employers are often short on time. If they can’t locate the information they’re searching for within a few seconds, it could result in them overlooking your application.

To avoid this happening, it’s critical to structure and format your CV in a way that allows them to quickly identify your key skills and offerings, even when they’re pressed for time.

 

How to write a CV

 

Tips for formatting your SEO Specialist CV

  • Length: While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
  • Readability: Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
  • Design & format: While it’s important that your CV design looks good, it also needs to be functional (which means easy for recruiters to read) Keep the design simple to achieve a good balance between looking good and reading well.
  • Photos: Don’t add profile photos to your CV unless you work in an industry or region which prefers to see them. Most employers in the UK will not need to see one.

 

Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of our eye-catching professional CV templates.

 

CV formatting tips

 

 

CV structure

To make it easy for busy recruiters and hiring managers to digest your CV, divide the content into several key sections when writing it:

  • Contact details: Always list your contact details at the very top to avoid them being missed.
  • Profile: Start with an introductory paragraph that catches recruiters’ attention and summarises your offerings.
  • Work experience/career history: List your relevant work experience in reverse chronological order, starting with your current position.
  • Education: Provide a concise summary of your education and qualifications.
  • Interests and hobbies: You can include an optional section to showcase any hobbies that demonstrate transferable skills.

Now you understand the basic layout of a CV, here’s what you should include in each section of yours.

 

Contact Details

Contact details

 

Kick-start your CV with your contact details, so recruiters can get in touch easily.
Here’s what you should include:

  • Mobile number
  • Email address – Make sure it’s professional, with no silly nicknames.
  • Location – Your town or city is sufficient, rather than a full address.
  • LinkedIn profile or portfolio URL – Ensure they’ve been updated and are looking slick and professional.

Quick tip: Avoid listing your date of birth, marital status or other irrelevant details – they’re unnecessary at this stage.

 

SEO Specialist CV Profile

Your CV profile is basically a short introductory paragraph, which summarises your key selling points and highlights why you’d make a good hire.

So, write a well-rounded summary of what you do, what your key skills are, and what relevant experience you have.

It needs to be short, snappy and punchy and, ultimately, entice the reader to read the rest of your CV.

 

CV profile

 

How to write a good CV profile:

  • Make it short and sharp: The best CV profiles are short, sharp and highly relevant to the target role. For this reason, it’s best to write 3-4 lines of high-level information, as anything over might be missed.
  • Tailor it: The biggest CV mistake? A generic, mass-produced document which is sent out to tens of employers. If you want to land an interview, you need to tailor your CV profile (and your application as a whole) to the specific roles you’re applying for. So, before you start writing, remember to read over those job descriptions and make a list of the skills, knowledge and experience the employers are looking for.
  • Don’t add an objective: Career goals and objectives are best suited to your cover letter, so don’t waste space with them in your CV profile.
  • Avoid generic phrases: Clichés like “blue-sky thinker with a go-getter attitude” might sound impressive to you, but they don’t actually tell the recruiter much about you. Concentrate on highlighting hard facts and skills, as recruiters are more likely to take these on board.

 

Example CV profile for SEO Specialist

Proficient SEO Specialist with a proven track record of optimising website visibility and driving organic traffic for leading UK-based food retailers. Skilled in conducting thorough keyword research, implementing technical SEO enhancements, and collaborating with cross-functional teams to achieve strategic SEO objectives. Experienced in utilizing industry-standard tools such as Google Analytics, SEMrush, and Ahrefs to analyse data and measure campaign effectiveness.

 

What to include in your SEO Specialist CV profile?

  • Experience overview: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
  • Targeted skills: Make your most relevant SEO Specialist key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
  • Important qualifications: If you have any qualifications which are highly relevant to SEO Specialist jobs, then highlight them in your profile so that employers do not miss them.

 

Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.

 

Core skills section

Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.

Here, you should focus on including the most important skills or knowledge listed in the job advertisement.

This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.

 

Core skills section CV

 

Important skills for your SEO Specialist CV

Keyword Research – Unearthing high-volume, relevant keywords to target for optimisation and content creation to improve search engine rankings.

SEO Auditing – Conducting thorough audits of websites to identify issues and opportunities for search engine optimisation improvements.

On-Page Optimisation – Implementing changes to website content and HTML to boost relevance and alignment with targeted keywords for search engines.

Link Building Strategies – Crafting and executing link building campaigns to enhance domain authority through high-quality backlinks.

Technical SEO – Understanding and improving technical aspects of a website to help search engines crawl and index the site more effectively.

Content Creation – Producing SEO-friendly content that engages users and ranks well in search engine results pages.

Google Analytics Proficiency – Utilising Google Analytics to track website performance, user behaviour, and conversion metrics.

Search Engine Marketing Tactics – Managing pay-per-click campaigns, including Google Ads, to complement organic search efforts.

Mobile Optimisation – Ensuring websites are optimised for mobile devices to improve user experience and cater to mobile search ranking factors.

Schema Markup Implementation – Applying schema markup to webpages to help search engines understand the context of content and enhance rich snippets in search results.

 

Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.

 

CV builder

 

Work experience

Now that recruiters have a good overview of your skills and abilities, you need to jump into the detail of your career history.

Give them a more thorough insight into what you can do by creating a detailed list of your relevant experience.

Start with your current role, and work backwards through all the relevant positions you’ve held.
This could be freelance, contract or voluntary work too; as long as it’s related to the role you’re applying for.

 

CV work experience order

 

Structuring each job

Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.

However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.

To avoid this, use the simple 3-step role structure, as shown below:

 

CV role descriptions

 

Outline

Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.

 

Key responsibilities

Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.

Make sure to showcase how you used your hard sector skills and knowledge.

 

Key achievements

To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.

This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.

 

Sample job description for SEO Specialist CV

Outline

Playing a pivotal role in the SEO strategy execution at Eat Well, a prominent UK-based food delivery company, working as part of the marketing team to enhance website visibility and increase organic traffic.

Key Responsibilities

  • Implement technical SEO enhancements and conduct A/B testing, including schema markup and website speed optimisation, to improve website performance
  • Conduct keyword research using tools such as SEMrush and Ahrefs to identify high-potential keywords for content optimisation
  • Optimise website content, including product descriptions and blog posts
  • Collaborate with content writers to develop SEO-friendly content aligned with user intent

 

Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.

 

 

Education section

Next up, you should list your education and qualifications.

This can include your formal qualifications (a degree, A-Levels and GCSEs), as well as sector-specific SEO Specialist qualifications and/or training.

While school leavers and recent grads should include a lot of detail here to make up for the lack of work experience, experienced candidates may benefit from a shorter education section, as your work experience section will be more important to recruiters.

 

Hobbies and interests

The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.

However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.

Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a SEO Specialist, or transferable workplace skills.

There is never any need to tell employers that you like to watch TV and eat out.

 

CV builder

 

Creating a strong SEO Specialist CV requires a blend of punchy content, considered structure and format, and heavy tailoring.

By creating a punchy profile and core skills list, you’ll be able to hook recruiter’s attention and ensure your CV gets read.

Remember that research and relevance is the key to a good CV, so research your target roles before you start writing and pack your CV with relevant skills.

Best of luck with your next application!