Public Relations Manager CV example

You know how to write the perfect pitch for the media, but do you know how to pitch yourself to the recruiter?

If you need a little help with your application, we can help. Using our top tips below, find out how to write a standout CV that sells your leadership and PR skills.

We’ll also share a public relations manager CV example to inspire your own and get you noticed.

 

 

 

Public Relations Manager CV example

Public Relations Manager CV 1

Public Relations Manager CV 2

 

This CV example demonstrates the type of info you should be including within your Public Relations Manager CV, as well as how to format and layout the content in a way which looks professional and is easy for time-strapped recruiters to read.

This is the look and feel you should be aiming for, so remember to refer back to it throughout your CV writing process.

 

CV builder

 

Public Relations Manager CV format and structure

The format and structure of your CV is important because it will determine how easy it is for recruiters and employers to read your CV.

If they can find the information they need quickly, they’ll be happy; but if they struggle, your application could be overlooked.

A simple and logical structure will always create a better reading experience than a complex structure, and with a few simple formatting tricks, you’ll be good to go.

 

How to write a CV

 

Tips for formatting your Public Relations Manager CV

  • Length: While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
  • Readability: By clearly formatting your section headings (bold, or a different colour font, do the trick) and breaking up big chunks of text into snappy bullet points, time-strapped recruiters will be able to skim through your CV with ease.
  • Design & format: When it comes to CV design, it’s best to keep things simple and sleek. While elaborate designs certainly command attention, it’s not always for the right reasons! Readability is key, so whatever you choose to do, make sure you prioritise readability above everything.
  • Photos: Profile photos or aren’t a requirement for most industries, so you don’t need to add one in the UK – but if you do, just make sure it looks professional

 

Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.

 

CV formatting tips

 

 

CV structure

Divide your CV into the following major sections when writing it:

  • Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
  • CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
  • Core skills list – A snappy, bullet-pointed list of your most relevant skills.
  • Work experience – A structured list of your work experience in reverse chronological order.
  • Education – A summary of any relevant qualifications or professional training you’ve completed.
  • Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.

 

Now you understand the basic layout of a CV, here’s what you should include in each section of yours.

 

Contact Details

Contact details

 

Begin by sharing your contact details, so it’s easy for employers to give you a call.
Keep to the basics, such as:

  • Mobile number
  • Email address – It should sound professional, with no slang or nicknames. Make a new one for your job applications if necessary.
  • Location – Simply share your vague location, for example ‘Manchester’, rather than a full address.
  • LinkedIn profile or portfolio URL – Remember to update them before you send your application.

 

Public Relations Manager CV Profile

Your CV profile (or personal statement, if you’re an entry-level applicant) provides a brief overview of your skills, abilities and suitability for a position.

It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.

Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!

 

CV profile

 

How to write a good CV profile:

  • Make it short and sharp: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
  • Tailor it: The biggest CV mistake? A generic, mass-produced document which is sent out to tens of employers. If you want to land an interview, you need to tailor your CV profile (and your application as a whole) to the specific roles you’re applying for. So, before you start writing, remember to read over those job descriptions and make a list of the skills, knowledge and experience the employers are looking for.
  • Don’t add an objective: Leave your career objectives or goals out of your profile. You only have limited space to work with, so they’re best suited to your cover letter.
  • Avoid generic phrases: If there’s one thing that’ll annoy a recruiter, it’s a clichè-packed CV. Focus on showcasing your hard skills, experience and the results you’ve gained in previous roles, which will impress recruiters far more.

 

Example CV profile for Public Relations Manager

Enthusiastic Public Relations Manager with 9+ years of experience in overseeing marketing aspects from developing brand identity and messaging to creating advertising campaigns across multiple industries. Adept at formulating processes for promptly reacting to negative incidents. Proven ability to prepare budgets PR initiatives, devise cost-saving plans, and allocate resources to achieve maximum impact.

 

What to include in your Public Relations Manager CV profile?

  • Experience overview: Showcase your aptitude for the job you are aiming for by giving a brief summary of your past work history, including the industries you have worked in, the kinds of employers you have served, and the roles you have held.
  • Targeted skills: Make your most relevant Public Relations Manager key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
  • Important qualifications: Be sure to outline your relevant Public Relations Manager qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

 

Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.

 

Core skills section

Underneath your profile, write a core skills section to make your most relevant skills jump off the page at readers.

It should be made up of 2-3 columns of bullet points of your relevant skills.

Before you do this, look over the job description and make a list of any specific skills, specialisms or knowledge required.

Then, make sure to use your findings in your list. This will paint you as the perfect match for the role.

 

Core skills section CV

 

Important skills for your Public Relations Manager CV

Media Relations – Building and maintaining relationships with journalists and media outlets to secure positive coverage for the organisation.

Crisis Management – Developing and executing crisis communication plans, including handling negative publicity, and managing sensitive issues effectively.

Content Creation – Creating compelling written and multimedia content, including press releases, articles, blog posts, and videos.

Social Media Management – Managing and growing an organisation’s presence on social media platforms and using them for PR campaigns.

Stakeholder Engagement – Maintaining strong relationship-building skills with internal and external stakeholders, including customers, employees, investors, and community partners.

Event Planning – Organising and managing events, press conferences, product launches, and promotional activities.

Brand Management – Utilising knowledge of branding principles and strategies to ensure consistent messaging and a positive brand image.

Data Analytics – Analysing PR metrics and using data-driven insights to refine PR strategies and demonstrate ROI.

Crisis Communication – Crafting and delivering clear and reassuring messages during crises or emergencies.

Legal and Regulatory Compliance – Maintaining knowledge of relevant laws, regulations, and ethical guidelines governing PR activities, including data protection and media ethics.

 

Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.

 

CV builder

 

Work experience

Next up is your work experience section, which is normally the longest part of your CV.

Start with your current (or most recent) job and work your way backwards through your experience.

Can’t fit all your roles? Allow more space for your recent career history and shorten down descriptions for your older roles.

 
Work experience
 

Structuring each job

Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.

If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.

Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.

 
Role descriptions
 

Outline

Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.

 

Key responsibilities

Follow with a snappy list of bullet points, detailing your daily duties and responsibilities.

Tailor it to the role you’re applying for by mentioning how you put the target employer’s desired hard skills and knowledge to use in this role.

 

Key achievements

To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.

This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.

 

Sample job description for Public Relations Manager CV

Outline

Lead communication efforts to promote products, manage crises, engage with various stakeholders, and enhance the credibility of a fast-growing renowned IT, software engineering, and staffing firm that delivers innovative technology solutions world-wide clients.

Key Responsibilities

  • Spearhead comprehensive PR agendas aligned with long-term goals and objectives.
  • Draft press releases, media kits, and other communication materials.
  • Develop content calendars to ensure consistent messaging across numerous channels.
  • Organise seminars, workshops, and presentations to interact with various audiences.

 

Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.

 

 

Education section

At the bottom of your CV is your full education section. You can list your formal academic qualifications, such as:

  • Degree
  • GCSE’s
  • A levels

As well as any specific Public Relations Manager qualifications that are essential to the jobs you are applying for. Note down the name of the qualification, the organisation at which you studied, and the date of completion.

 

Hobbies and interests

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

 

CV builder

An interview-winning CV for a Public Relations Manager role, needs to be both visually pleasing and packed with targeted content.

Whilst it needs to detail your experience, accomplishments and relevant skills, it also needs to be as clear and easy to read as possible.

Remember to research the role and review the job ad before applying, so you’re able to match yourself up to the requirements.

If you follow these guidelines and keep motivated in your job search, you should land an interview in no time.

Best of luck with your next application!