As marketing director, you’ll oversee the company’s entire marketing strategy, as well as all branding, promotions and campaigns.
Those are some big shoes to fill, which is why the recruiter needs to see that you’ve got the experience and results to back up your application.
So, to help you create a CV that is bursting with impressive statistics and details of successful past campaigns, we’ve put together a step-by-step writing guide, complete with a marketing director CV example.
Marketing Director CV example
Unsure of what your Marketing Director CV should look like?
Have a look at the CV example above to get familiar with the structure, layout and format of a professional CV.
As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, and brief – which will please busy recruiters and hiring managers.
Marketing Director CV layout and format
First impressions count, so a sloppy, disorganised CV may cause your CV to be overlooked..
Instead, perfect the format and structure of your CV by working to a clear logical structure and applying some simple formatting tricks to ease readability.
Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t even be seen.
Tips for formatting your Marketing Director CV
- Length: Your CV should always be limited to two sides of A4, regardless of whether you have a year or three decades of experience. With recruiters juggling multiple responsibilities, they don’t have time to sift through lengthy applications.
- Readability: To help busy recruiters scan through your CV, make sure your section headings stand out – bold or coloured text works well. Additionally, try to use bullet points wherever you can, as they’re far easier to skim through than huge paragraphs. Lastly, don’t be afraid of white space on your CV – a little breathing space is great for readability.
- Design: While it’s important that your CV design looks good, it also needs to be functional (which means easy for recruiters to read) Keep the design simple to achieve a good balance between looking good and reading well.
- Photos: Headshot photos aren’t requiered in a CV by most employers, but some creative and artistic industries like to see them. If you decide to inclide one, make sure you look smart and professional in the picture.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our partner’s CV Builder and use one of their eye-catching professional CV templates.
When writing your own CV, break up your CV content into the following key sections:
- Name and contact details – Place them at the top of your CV, so that employers can easily get in touch.
- CV profile – A punchy sales pitch of your key experience, skills and achievements to reel readers in.
- Core skills section – A bullet-pointed snapshot of your abilities.
- Work experience – A well-structured list of your relevant work experience.
- Education – An overview of any relevant qualifications or professional training you have.
- Hobbies and interests – A short description of any relevant hobbies or interests (optional).
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Make it easy for recruiters to get in touch, by heading your CV with your contact details.
There’s no need for excessive details – just list the basics:
- Mobile number
- Email address – Use a professional address with no nicknames.
- Location – Just write your your general location, such as ‘London’ or ‘Cardiff’ – there’s no need to put your full address.
- LinkedIn profile or portfolio URL
Marketing Director CV Profile
Your CV profile is basically a short introductory paragraph, which summarises your key selling points and highlights why you’d make a good hire.
So, write a well-rounded summary of what you do, what your key skills are, and what relevant experience you have.
It needs to be short, snappy and punchy and, ultimately, entice the reader to read the rest of your CV.
CV profile writing tips:
- Make it short and sharp: The best CV profiles are short, sharp and highly relevant to the target role. For this reason, it’s best to write 3-4 lines of high-level information, as anything over might be missed.
- Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
- Don’t add an objective: You only have a small space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for Marketing Director
What to include in your Marketing Director CV profile?
- Experience overview: To give employers an idea of your capabilities, show them your track record by giving an overview of the types of companies you have worked for in the past and the roles you have carried out for previous employers – but keep it high level and save the details for your experience section.
- Targeted skills: Make your most relevant Marketing Director key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
- Key qualifications: If you have any qualifications which are highly relevant to Marketing Director jobs, then highlight them in your profile so that employers do not miss them.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our partner’s CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.
As Marketing Director jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.
It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.
Important skills for your Marketing Director CV
Strategic management – Developing and implementing a long-term marketing plan to achieve business goals.
Brand management – Utilising knowledge and experience in building, promoting, and protecting a brand identity.
Marketing research – Researching market trends, customer preferences, and competitor strategies to identify opportunities and improve marketing efforts.
Digital marketing – Utilising digital channels, such as social media, email, and SEO, to reach and engage target audiences.
Product marketing – Developing and executing marketing plans for specific products, including positioning, messaging, and pricing strategies.
Data analysis – Analysing and interpreting marketing data to measure campaign effectiveness, identify trends, and make data-driven decisions.
Stakeholder communication – Effectively conveying marketing messages and strategies to internal teams and external stakeholders.
Budget management – Managing a marketing budget, allocating resources to different campaigns and channels to achieve optimal results.
Leadership and mentoring – Inspiring and leading a team of marketing professionals, driving collaboration and accountability to achieve business objectives.
Project management – Managing multiple projects simultaneously, prioritising tasks, and meeting deadlines in a fast-paced environment.
Quick tip: Our partner’s CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Work experience section
By now, you’ll have hooked the reader’s attention and need to show them how you apply your skills and knowledge in the workplace, to benefit your employers.
So, starting with your most recent role and working backwards to your older roles, create a thorough summary of your career history to date.
If you’ve held several roles and are struggling for space, cut down the descriptions for your oldest jobs.
Structuring each job
Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.
If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.
Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.
Begin with a summary of your role, detailing what the purpose of your job was, who you reported to and what size of team you were part of (or led).
Next, write up a punchy list of your daily duties and responsibilities, using bullet points.
Wherever you can, point out how you put your hard skills and knowledge to use – especially skills which are applicable to your target role.
Round up each role by listing 1-3 key achievements, accomplishments or results.
Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.
Sample job description for Marketing Director CV
Marketing Director for PwC, part of the “Big Four” professional services firms. Responsible for driving marketing strategy and plans, creating a variety of projects ranging from multichannel integrated campaigns and thought leadership to high profile client events. Developing an innovative strategy that aligns to the growth priorities of the firm.
- Driving forward alignment and best practices within global key accounts and sector marketing division
- Working with the local Regions Leader and local Regions Head of Sales to understand commercial objectives and tailor strategy
- Ensuring promotional activity is mapped to business plan whilst adding value for clients
- Developing web advertising strategy with marketing package to showcase new opportunities
Quick tip: Create impressive job descriptions easily in our partner’s CV Builder by adding pre-written job phrases for every industry and career stage.
Education and qualifications
Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.
If you’re an experienced candidate, simply include the qualifications that are highly relevant to Marketing Director roles.
However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.
You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.
Hobbies and interests
Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.
Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.
On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.
Creating a strong Marketing Director CV requires a blend of punchy content, considered structure and format, and heavy tailoring.
By creating a punchy profile and core skills list, you’ll be able to hook recruiter’s attention and ensure your CV gets read.
Remember that research and relevance is the key to a good CV, so research your target roles before you start writing and pack your CV with relevant skills.
Best of luck with your next application!