You’re used to generating engaging digital content and now you’re ready to oversee a new team and show off your other marketing skills.
But there’s something standing in your way. You need an impressive application that highlights your key achievements in the industry.
Well, we can help you to produce a creative CV that’s sure to secure you an interview. Find out how using our comprehensive guide and head of digital marketing CV example below.
Head of Digital Marketing CV example
This CV example illustrates the ideal structure and format for your Head of Digital Marketing CV, making it easy for busy hiring managers to quickly identify your suitability for the jobs you’re applying for,
It also gives some guidance on the skills, experience and qualifications you should emphasise in your own CV.
Head of Digital Marketing CV format and structure
First impressions count, so a sloppy, disorganised CV may cause your CV to be overlooked..
Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t even be seen.
Tips for formatting your Head of Digital Marketing CV
- Length: Even if you’ve got tons of experience to brag about, recruiters don’t have time to read through overly lengthy CVs. Keep it short, concise and relevant – a CV length of 2 sides of A4 pages or less is perfect for the attention spans in today’s job market.
- Readability: To help busy recruiters scan through your CV, make sure your section headings stand out – bold or coloured text works well. Additionally, try to use bullet points wherever you can, as they’re far easier to skim through than huge paragraphs. Lastly, don’t be afraid of white space on your CV – a little breathing space is great for readability.
- Design & format: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Photos: Headshot photos aren’t required in a CV by most employers, but some creative and artistic industries like to see them. If you decide to include one, make sure you look smart and professional in the picture.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
Divide your CV into the following major sections when writing it:
- Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
- CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
- Core skills list – A snappy, bullet-pointed list of your most relevant skills.
- Work experience – A structured list of your work experience in reverse chronological order.
- Education – A summary of any relevant qualifications or professional training you’ve completed.
- Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Write your contact details in the top corner of your CV, so that they’re easy to find but don’t take up too much space.
You only need to list your basic details, such as:
- Mobile number
- Email address
- Location – Don’t list your full address. Your town or city, such as ‘Norwich’ or ‘Coventry’ is perfect.
- LinkedIn profile or portfolio URL – Remember to update these before listing them on an application.
Head of Digital Marketing CV Profile
Your CV profile is basically a short introductory paragraph, which summarises your key selling points and highlights why you’d make a good hire.
So, write a well-rounded summary of what you do, what your key skills are, and what relevant experience you have.
It needs to be short, snappy and punchy and, ultimately, entice the reader to read the rest of your CV.
How to write a good CV profile:
- Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: Before writing your CV, make sure to do some research. Figure out exactly what your desired employers are looking for and make sure that you are making those requirements prominent in your CV profile, and throughout.
- Don’t add an objective: Avoid discussing your career goals in your CV profile – if you think they’re necessary, briefly mention them in your cover letter instead.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for a Head of Digital Marketing
What to include in your Head of Digital Marketing CV profile?
- Experience overview: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Targeted skills: Highlight your skills which are most relevant to Head of Digital Marketing jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Important qualifications: If the job postings require specific qualifications, it is essential to incorporate them in your profile to ensure visibility to hiring managers.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Important skills for your Head of Digital Marketing CV
Search Engine Optimisation (SEO) – Optimising website content and structure to improve organic search engine rankings and visibility.
Pay-Per-Click Advertising (PPC) – Managing PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions.
Content Marketing – Creating and promoting high-quality, relevant content to engage audiences and enhance brand visibility.
Social Media Management – Developing and implementing social media strategies across various platforms to build brand awareness and engage with followers.
Email Marketing – Using email marketing best practices, including list management, segmentation, and A/B testing for effective campaigns.
Data Analytics and Reporting – Using analytics tools (e.g., Google Analytics) to track and measure digital marketing performance and ROI.
Conversion Rate Optimisation (CRO) – Analysing user behaviour and implementing strategies to improve website conversion rates.
Marketing Automation – Using marketing automation platforms (e.g., HubSpot, Marketo) to streamline marketing processes and nurture leads.
E-commerce Marketing – Developing strategies for online stores, including product listings, shopping campaigns, and cart abandonment reduction.
Mobile Marketing – Maintaining knowledge of mobile marketing techniques, including app marketing, SMS campaigns, and responsive design optimisation.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Now that recruiters have a good overview of your skills and abilities, you need to jump into the detail of your career history.
Give them a more thorough insight into what you can do by creating a detailed list of your relevant experience.
Start with your current role, and work backwards through all the relevant positions you’ve held.
This could be freelance, contract or voluntary work too; as long as it’s related to the role you’re applying for.
Structuring each job
Whilst writing your CV, it’s essential to look at it from the eyes of a recruiter.
If they’re met with giant blocks of text which are impossible to navigate, they might get frustrated and skip onto the next CV.
Instead, make use of the 3-step structure shown below, to give them a pleasant reading experience.
Begin with a summary of your role, detailing what the purpose of your job was, who you reported to and what size of team you were part of (or led).
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
Finish off by showcasing 1-3 key achievements made within the role.
This could be anything that had a positive effect on your company, clients or customers, such as saving time or money, receiving exemplary feedback or receiving an award.
Sample job description for Head of Digital Marketing CV
Spearhead online marketing efforts aligned with messaging and the goals of an authorised FSP that offers retail banking, insurance, and asset/wealth management services on a local and global scale.
- Define understandable objectives and targets for the departmental team.
- Supervise, mentor, and equip colleagues with the necessary skills to carryout out their duties.
- Handle budgets, allocate resources, and discover ways of cutting expenses without affecting quality.
- Direct search engine commitments to improve organic and paid rankings and drive traffic.
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
At the bottom of your CV is your full education section. You can list your formal academic qualifications, such as:
- A levels
As well as any specific Head of Digital Marketing qualifications that are essential to the jobs you are applying for. Note down the name of the qualification, the organisation at which you studied, and the date of completion.
Hobbies and interests
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
Creating a strong Head of Digital Marketing CV requires a blend of punchy content, considered structure and format, and heavy tailoring.
By creating a punchy profile and core skills list, you’ll be able to hook recruiter’s attention and ensure your CV gets read.
Remember that research and relevance is the key to a good CV, so research your target roles before you start writing and pack your CV with relevant skills.
Best of luck with your next application!