Guiding a brand’s marketing efforts requires creativity, strategic thinking, and leadership.
Your Director of Marketing CV should highlight your successes in branding and campaign management.
Use our guide and a Director of Marketing CV example to showcase your ability to steer a brand to success.
Director of Marketing CV example
This is a good example of a Director of Marketing CV which is professionally formatted, and structured in a way that allows recruiters to easily find and understand the candidate’s key selling points.
Take some time to look at this CV and refer to it throughout the writing of your own CV for best results.
Director of Marketing CV format and structure
First impressions count, so a sloppy, disorganised CV may cause your CV to be overlooked..
Don’t underestimate the importance of this step; if your CV lacks readability, your written content won’t even be seen.
Tips for formatting your Director of Marketing CV
- Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
- Readability: Recruiters appreciate CVs that they can quickly scan through without trouble. Ensure yours makes the cut by formatting your headings for attention (bold or coloured fonts should do the trick) and breaking up long paragraphs into smaller chunks or short, snappy bullet points.
- Design & format: Your CV needs to look professional, sleek and easy to read. A subtle colour palette, clear font and simple design are generally best for this, as fancy designs are often harder to navigate.
- Photos: Profile photos or aren’t a requirement for most industries, so you don’t need to add one in the UK – but if you do, just make sure it looks professional
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our quick-and-easy CV Builder and use one of their eye-catching professional CV templates.
When writing your own CV, break up your CV content into the following key sections:
- Name and contact details – Place them at the top of your CV, so that employers can easily get in touch.
- CV profile – A punchy sales pitch of your key experience, skills and achievements to reel readers in.
- Core skills section – A bullet-pointed snapshot of your abilities.
- Work experience – A well-structured list of your relevant work experience.
- Education – An overview of any relevant qualifications or professional training you have.
- Hobbies and interests – A short description of any relevant hobbies or interests (optional).
Now you understand the basic layout of a CV, here’s what you should include in each section of yours.
Kick-start your CV with your contact details, so recruiters can get in touch easily.
Here’s what you should include:
- Mobile number
- Email address – Make sure it’s professional, with no silly nicknames.
- Location – Your town or city is sufficient, rather than a full address.
- LinkedIn profile or portfolio URL – Ensure they’ve been updated and are looking slick and professional.
Quick tip: Avoid listing your date of birth, marital status or other irrelevant details – they’re unnecessary at this stage.
Director of Marketing CV Profile
It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.
Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!
How to write a good CV profile:
- Make it short and sharp: Aim for a short, snappy paragraph of 3-5 lines. This is just enough room to showcase why you’d make the perfect hire, without going into excessive detail and overwhelming busy recruiters.
- Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
- Don’t add an objective: You only have a small space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
- Avoid generic phrases: Focus on fact, not fluff. Phrases like “Committed and enthusiastic thought-leader” and “Dynamic problem solver” might sound fancy, but they’ll do nothing for your application. Not only do they sound cheesy, but they have no substance – stick to real skills and facts
Example CV profile for Director of Marketing
Strategic Director of Marketing with over 15 years of progressive experience shaping and executing innovative marketing strategies within the sustainable fashion industry. Proven success in driving brand awareness, engagement, and revenue growth for start-ups. Possesses a Masters in Digital Marketing and proven skill in leveraging digital channels to amplify brand messaging.
What to include in your Director of Marketing CV profile?
- Experience overview: Start with a brief summary of your relevant experience so far. How many years experience do you have? What type of companies have you worked for? What industries/sectors have you worked in? What are your specialisms?
- Targeted skills: Make your most relevant Director of Marketing key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
- Important qualifications: Be sure to outline your relevant Director of Marketing qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our quick-and-easy CV Builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Important skills for your Director of Marketing CV
Strategic Marketing Planning – Demonstrated ability to develop and execute comprehensive marketing strategies aligned with overall business objectives.
Brand Development – Proven expertise in building and managing brand identity, ensuring consistency across various channels and touchpoints.
Digital Marketing Proficiency – In-depth knowledge of digital marketing channels, including SEO, SEM, social media, content marketing, and email campaigns.
Data-Driven Decision Making – Strong analytical proficiency to interpret marketing data, extract valuable insights, and make informed decisions for optimising campaigns.
Cross-Functional Collaboration – Effective collaboration with diverse teams, fostering synergy between marketing, sales, product development, and other departments.
Market Research and Analysis – Experience in conducting market research, analysing consumer behavior, identifying market trends, and evaluating the competitive landscape.
Budget Management – Highly practiced in overseeing marketing budgets, allocating resources judiciously, and ensuring a positive return on investment (ROI).
Integrated Campaign Development – Expertise in designing and implementing cohesive marketing campaigns across multiple platforms to maximise brand visibility.
Public Relations Leadership – Proficient in managing public relations efforts, including media relations, press releases, and event management for brand enhancement.
Stakeholder Relationship Management – Proven ability to build and maintain strong relationships with internal and external stakeholders, aligning marketing efforts with organisational goals.
Quick tip: Our quick-and-easy CV Builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Recruiters will be itching to know more about your relevant experience by now.
Kick-start this section with your most recent (or current) position, and work your way backwards through your history.
You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.
Structuring each job
Your work experience section will be long, so it’s important to structure it in a way which helps recruiters to quickly and easily find the information they need.
Use the 3-step structure, shown in the below example, below to achieve this.
Start with a solid introduction to your role as a whole, in order to build some context.
Explain the nature of the organisation you worked for, the size of the team you were part of, who you reported to and what the overarching purpose of your job was.
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.
This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.
Sample job description for Director of Marketing CV
Lead the marketing efforts for a burgeoning sustainable clothing brand, focusing on creating a strong market presence and fostering brand loyalty directing a team of 20 marketing professionals across the UK and Europe.
- Direct brand development initiatives, ensuring consistent messaging, visual identity, and tone
- Conduct in-depth market research using tools such as SEMrush and Google Analytics to identify consumer behaviours, preferences, and competitive landscape within the sustainable fashion sector
- Direct digital marketing efforts, overseeing SEO, SEM, social media, and email marketing
- Directed end-to-end execution of marketing campaigns, utilising HubSpot to track KPIs
Quick tip: Create impressive job descriptions easily in our quick-and-easy CV Builder by adding pre-written job phrases for every industry and career stage.
At the bottom of your CV is your full education section. You can list your formal academic qualifications, such as:
- A levels
As well as any specific Director of Marketing qualifications that are essential to the jobs you are applying for. Note down the name of the qualification, the organisation at which you studied, and the date of completion.
Hobbies and interests
This section is entirely optional, so you’ll have to use your own judgement to figure out if it’s worth including.
If your hobbies and interests could make you appear more suitable for your dream job, then they are definitely worth adding.
Interests which are related to the industry, or hobbies like sports teams or volunteering, which display valuable transferable skills might be worth including.
An interview-winning CV for a Director of Marketing role, needs to be both visually pleasing and packed with targeted content.
Whilst it needs to detail your experience, accomplishments and relevant skills, it also needs to be as clear and easy to read as possible.
Remember to research the role and review the job ad before applying, so you’re able to match yourself up to the requirements.
If you follow these guidelines and keep motivated in your job search, you should land an interview in no time.
Best of luck with your next application!