The world of sales is exciting and fast-paced, and the role of sales director can be interesting and very lucrative.
That said, such an important role requires a strong and specialised skillset, and you need to be able to effectively showcase this on your CV.
To help you do this, we’ve put together our top tips below and an example of a sales director CV.
- Sales Director CV example
- Structuring and formatting your CV
- Writing your CV profile
- Detailing work experience
- Your education
- Skills required for your Sales Director CV
Sales Director CV example
This a good example of a Sales Director CV which contains all of the information that an employer would need to know, and presents it in a well- structured, easy-to-read manner.
Take some time to look at this CV and refer to it throughout the writing of your own CV for best results.
Sales Director CV structure and format
Your CV is the very first impression you’ll make on a potential employer.
A disorganised, cluttered and barely readable CV could seriously decrease your chances of landing interviews, so it’s essential to make sure yours is slick, professional and easy to navigate.
- Length: While there’s no ‘official’ CV length rule, the majority of recruiters agree that less is more. Aim for two pages of A4 or less. This is just enough room to showcase your suitability to the role, without overwhelming recruiters with irrelevant or excessive content.
- Readability: Help out time-strapped recruiters by formatting your CV for easy reading. Using lots of bullet points and lists will help them to skim through your info, while clearly formatted headings will allow them to navigate towards the content which is most useful to them.
- Design: Your CV needs to look professional, sleek and easy to read. A subtle colour palette, clear font and simple design are generally best for this, as fancy designs are often harder to navigate.
- Avoid photos: Logos, profile photos or other images aren’t necessary and rarely add any value – save the space for written content, instead!
Structuring your CV
Divide your CV into the following major sections when writing it:
- Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
- CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
- Core skills list – A snappy, bullet-pointed list of your most relevant skills.
- Work experience – A structured list of your work experience in reverse chronological order.
- Education – A summary of any relevant qualifications or professional training you’ve completed.
- Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.
Now I’ll guide you through exactly what you should include in each CV section.
CV Contact Details
Kick-start your CV with your contact details, so recruiters can get in touch easily.
Here’s what you should include:
- Mobile number
- Email address – Make sure it’s professional, with no silly nicknames.
- Location – Your town or city is sufficient, rather than a full address.
- LinkedIn profile or portfolio URL – Ensure they’ve been updated and are looking slick and professional.
Quick tip: Avoid listing your date of birth, marital status or other irrelevant details – they’re unnecessary at this stage.
Sales Director CV Profile
It’s ideal for busy recruiters and hiring managers, who don’t want to waste time reading unsuitable applications.
Think of it as your personal sales pitch. You’ve got just a few lines to sell yourself and prove you’re a great match for the job – make it count!
Tips for creating an impactful CV profile:
- Keep it brief: When it comes to CV profile length, less is more, as recruiters are often time-strapped. Aim for around of 3-5 persuasive lines.
- Tailor it: Recruiters can spot a generic, mass-produced CV at a glance – and they certainly won’t be impressed! Before you write your profile (and CV as a whole), read through the job advert and make a list of any skills, knowledge and experience required. You should then incorporate your findings throughout your profile and the rest of your CV.
- Don’t add an objective: You only have a short space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
- Avoid cliches: Focus on fact, not fluff. Phrases like “Committed and enthusiastic thought-leader” and “Dynamic problem solver” might sound fancy, but they’ll do nothing for your application. Not only do they sound cheesy, but they have no substance – stick to real skills and facts
What to include in your Sales Director CV profile?
- Summary of experience: Demonstrate your suitability for your target jobs by giving a high level summary of your previous work experience, including the industries you have worked in, types of employer, and the type of roles you have previous experience of.
- Relevant skills: Highlight your skills which are most relevant to Sales Director jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
- Essential qualifications: Be sure to outline your relevant Sales Director qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.
Quick tip: Even the best of writers can overlook typos and spelling mistakes. Whilst writing your CV, use a free writing assistant tool, such as Grammarly, to help you avoid any silly errors.
Core skills section
In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.
As Sales Director jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.
It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.
Work experience/Career history
Recruiters will be itching to know more about your relevant experience by now.
Kick-start this section with your most recent (or current) position, and work your way backwards through your history.
You can include voluntary and freelance work, too – as long as you’re honest about the nature of the work.
Structuring your roles
The structure of your work experience section can seriously affect its impact.
This is generally the biggest section of a CV, and with no thought to structure, it can look bulky and important information can get lost.
Use my 3-step structure below to allow for easy navigation, so employers can find what they are looking for:
Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.
Using easy-to-read bullet points, note down your day-to-day responsibilities in the role.
Make sure to showcase how you used your hard sector skills and knowledge.
To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.
This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.
At the bottom of your CV is your full education section. You can list your formal academic qualifications, such as:
- A levels
As well as any specific Sales Director qualifications that are essential to the jobs you are applying for.
Note down the name of the qualification, the organisation at which you studied, and the date of completion.
Interests and hobbies
Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.
Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.
On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.
Essential skills for your Sales Director CV
Tailoring your CV to the roles you are applying for is key to success, so make sure to read through the job descriptions and tailor your skills accordingly.
However, commonly desired Sales Director skills include:
Sales planning: You must be able to create, define and implement sales plans to keep your teams on target
Forecasting and analysis: As a sales director, you’ll need to forecast sales results, pricing trends and analyse the performance of your team
Leadership: The role requires you to be a leader, so you’ll be expected to manage, motivate and empower your sales teams
Reporting: As well as producing monthly and quarterly sales reports, directors must also report on business opportunities in target markets
Sales pitching: You might be the sales director, but you still need to have and use the basic sales skills, such as pitching, if you hope to lead your team effectively
Writing your Sales Director CV
Creating a strong Sales Director CV requires a blend of punchy content, considered structure and format, and heavy tailoring.
By creating a punchy profile and core skills list, you’ll be able to hook recruiter’s attention and ensure your CV gets read.
Remember that research and relevance is the key to a good CV, so research your target roles before you start writing and pack your CV with relevant skills.
Best of luck with your next application!