You’ve guided entire campaigns across the finish line and probably calmed more than a few nervous stakeholders along the way. So why does writing your own CV still feel like the toughest pitch of all?
This guide helps you present your value clearly and strategically – the same way you’d present your team’s work to a top-tier client. With an Account Director CV example, you’ll learn how to turn your experience into interviews.
Account Director CV sample

How to write your Account Director CV
Discover how to craft a winning Account Director CV that lands interviews with this simple step-by-step guide.
An Account Director CV needs to strike the right tone from the very first glance. Whether you’re applying in marketing, PR, advertising, or client services, your CV must show that you can build relationships and drive business.
This guide walks you through how to frame your leadership and align your achievements with business outcomes in order to write a CV that positions you as the strategic partner every organisation wants to hire.
How should you structure and format an Account Director CV?
An Account Director manages complexity – but your CV should be anything but complicated. Recruiters and decision-makers don’t want to decode your career; they want to see exactly how you’ve delivered value and led teams. Following the below layout advice and tips will make sure your CV is as easy to read as it can be.
Here’s the structure your CV should follow:
- Name and contact details – Display your personal details clearly at the top so employers can get in touch easily. Including a photo is entirely optional.
- Profile – Begin with a concise summary that highlights your expertise and what you bring to the role.
- Core skills – Highlight your strongest skills that align with the role’s requirements.
- Work experience – Start with your most recent role and work backwards, showcasing achievements and responsibilities.
- Education – Mention your degrees, certifications, and any training that supports your career path.
- Additional info – Include any additional details, like awards, professional memberships, or hobbies that highlight your skills or personality.
Keep the format clean and client-ready. Use clear headings to structure your content, and stick to a simple, professional font throughout. Bullet points in each section make your achievements easier to scan. Limit the length to two pages – this isn’t a full campaign retrospective, it’s your headline reel. Good structure shows that you know how to communicate clearly and respect your reader’s time.
Writing an Account Director CV profile
Your professional profile should make your commercial value obvious within seconds. This short paragraph is your positioning statement – a summary of the sectors you’ve worked in, your leadership scope, and your ability to grow client accounts or lead major projects.
You don’t need to list every campaign – just enough to give a sense of scale and impact. Your CV profile needs to show your impressive track record, and prove that you’ll continue it at any new firm which takes you on board.
Account Director CV profile examples
Profile 1
Experienced Account Director with over 12 years in integrated marketing and communications agencies, managing multi-million-pound client portfolios across retail, finance, and technology. Proven track record of leading cross-functional teams, delivering complex campaigns, and building long-term client relationships that drive revenue growth.
Profile 2
Commercially focused Account Director with nine years of experience in digital advertising and media strategy. Skilled at overseeing client services, shaping pitch proposals, and ensuring delivery of KPIs across social, programmatic, and performance campaigns. Known for mentoring high-performing teams and driving year-on-year account expansion.
Profile 3
Strategic Account Director with seven years working in B2B SaaS and enterprise tech environments. Adept at aligning client needs with solution roadmaps, improving retention through proactive engagement, and negotiating high-value renewals. Strong leadership in stakeholder management and internal collaboration across product, sales, and marketing teams.
Details to put in your Account Director CV profile
Include the following:
- Where you worked – Give a quick sense of the agencies, industries, or brands you’ve supported, and the environments you’ve led within.
- Your top qualifications – Mention your degree or certifications that support your business, marketing, or project management expertise.
- Essential skills – Focus on the leadership, commercial, and client-handling skills that matter most at a senior level.
- Sector specialisms – Note any specific industries or account types you’ve worked with, to tailor your profile to the roles you’re targeting.
- Value delivered – Outline the core results you’ve driven: revenue growth, account retention, strategic success, or high-impact team delivery.
Writing an effective core skills section
This section is your chance to show that you understand what matters to a hiring manager – not generic descriptors, but hard, strategic CV skills aligned to the role.
Think in terms of tangible abilities which recruiters are going to be scanning for when they open up a CV. Mirror the language in the job advert where appropriate, as this’ll contain exactly the skills a company is looking for.
The top skills to highlight in your Account Director CV
- Client Relationship Management – Building and maintaining long-term partnerships with key clients, acting as their strategic point of contact.
- Strategic Account Planning – Developing and executing account plans that align with client objectives and drive business growth.
- Campaign Oversight and Delivery – Leading the execution of marketing or advertising campaigns, ensuring projects are delivered on time and on budget.
- Team Leadership and Coordination – Managing account teams, assigning responsibilities, and mentoring junior staff to deliver high-quality service.
- Budget Management and Forecasting – Overseeing client budgets, tracking spend, and providing financial reporting to ensure profitability.
- Pitching and Business Development – Leading proposals and presentations to win new accounts and expand existing client portfolios.
- Performance Analysis and Reporting – Monitoring campaign performance, analysing data, and delivering insights to improve outcomes.
- Cross-Functional Collaboration – Working with creative, digital, and production teams to ensure cohesive execution of client strategies.
- Contract Negotiation and Renewal – Handling negotiations and renewals to secure favourable terms and retain high-value accounts.
- Market and Competitor Research – Staying informed about industry trends and competitor activity to provide proactive client recommendations.
Showcasing your work experience
This is where your leadership and strategic outcomes need to shine. Your work experience section should reflect both the scale of your responsibilities and the impact of your work. Don’t just state what you did – show what changed because you did it.
Take the hiring manager through your roles in reverse chronological order. Start each one with a short paragraph explaining your position, the company or agency, and the nature of the accounts you led. Then break out your responsibilities and most noteworthy achievements with bullet points.
Writing job descriptions for past roles
- Outline – Introduce the agency, client, or organisation, and summarise your leadership scope – size of team, type of accounts, and who you reported to.
- Responsibilities – Use action words like “spearheaded” and “oversaw.” For example: “spearheaded multi-channel brand campaigns for FMCG clients” or “oversaw the retention and growth of top-tier accounts across EMEA.” Mention client types, tools, or processes.
- Achievements – Focus on quantifiable results: revenue increases, retention metrics, campaign performance, client wins, or business transformation outcomes.
How to present past roles for Account Directors
Account Director | Crimson Ivy Media
Outline
Led client relationships and campaign strategy for a portfolio of FMCG and lifestyle brands at a full-service creative agency.
Responsibilities
- Managed end-to-end delivery of integrated campaigns across print, digital, and OOH
- Oversaw a team of account managers and creatives to deliver to time and budget
- Developed quarterly growth plans and renewal proposals for key clients
- Presented strategic recommendations, campaign results, and forecasts to stakeholders
- Negotiated contract extensions and upsold services to increase account value
Achievements
- Increased revenue by 28% across three accounts within 12 months
- Secured £1.2M in new business through pitch leadership and referrals
- Achieved 100% client retention for two consecutive years
Account Director | Stratexo Digital
Outline
Managed high-growth tech and eCommerce accounts for a paid media agency, delivering performance marketing solutions across multiple platforms.
Responsibilities
- Served as the strategic lead for Google Ads, Meta, and programmatic campaigns
- Collaborated with analysts and media buyers to optimise campaigns against ROAS goals
- Acted as main liaison for client stakeholders, including C-level contacts
- Produced quarterly reviews, budget forecasts, and performance insights
- Worked with business development team on upselling and proposal development
Achievements
- Helped increase paid media ROI by 34% for largest B2C client
- Won agency performance award for contribution to £3.5M annual media billings
- Drove a 40% boost in client retention through improved onboarding and communication
Account Director | Kessler Solutions Ltd
Outline
Directed enterprise accounts in the SaaS sector for a software consultancy specialising in CRM and ERP implementation.
Responsibilities
- Managed multi-stakeholder accounts with complex onboarding and product lifecycles
- Worked closely with product and engineering teams to deliver tailored client solutions
- Oversaw QBRs, contract negotiations, and success planning for enterprise clients
- Created documentation and reporting for key metrics including NPS and ARR
- Led internal workshops on client lifecycle and retention strategy
Achievements
- Improved customer renewal rate to 92% through proactive engagement
- Closed £850K in upsell revenue from existing clients over 18 months
- Shortened onboarding timeline by 20% with a streamlined project coordination process
Highlighting your education
While experience matters most in senior roles, your education still plays a supporting role. Whether it’s a business degree, a CIM qualification, or specialist training, include anything that underpins your credibility.
List your most recent or highest qualification first. If you’ve completed leadership or strategy courses, they’re worth including too – especially if you’re targeting more senior roles.
The best qualifications to boost an Account Director CV
- BA/BSc in Marketing, Communications, or Business – A solid academic foundation for agency or client-side roles
- CIM Professional Diploma in Marketing – Highly regarded in the UK for senior marketers
- Postgraduate Certificate in Digital Marketing – Useful for digital-first accounts
- PRINCE2 or Agile Project Management Certification – Helpful for campaign and delivery-focused roles
- Leadership and Management NVQ (Level 5 or above) – Demonstrates formal leadership development