Sales Manager jobs are engaging and rewarding, but competition to land one can be tough.
Check out these 2 Sales Manager CV examples along with our simple CV writing guide, to help you create an impressive CV that will attract employers and land you plenty of job interviews.
- Sales Manager CV examples
- Structuring and formatting your CV
- Writing your CV profile
- Detailing work experience
- Your education
Sales Manager CV example 1
Sales manager CV example 2
This CV example demonstrates the type of info you should be including within your Sales Manager CV, as well as how to format and structure the information in a way which looks professional and is easy for time-strapped recruiters to read.
This is the look and feel you should be aiming for, so remember to refer back to it throughout your CV writing process.
Sales Manager CV structure and format
Recruiters and employers are busy, and if they can’t find the information they’re looking for in a few seconds, it could be game over for your application.
You need to format and structure your CV in a way which allows the reader to pick out your key information with ease, even if they’re strapped for time.
It should be clear, easily legible, well-organised and scannable – check out some simple tips and tricks below:
- Length: Two sides of A4 makes for the the perfect CV length, though one page is okay for less experienced applicants. This forces you to make sure that every single sentence adds value to your CV and ensures you avoid waffle.
- Readability: Recruiters appreciate CVs that they can quickly scan through without trouble. Ensure yours makes the cut by formatting your headings for attention (bold or coloured fonts should do the trick) and breaking up long paragraphs into smaller chunks or short, snappy bullet points.
- Design: It’s generally best to stick to a simple CV design, as funky or elaborate designs rarely add any value to your application. A clear, modern font and a subtle colour scheme work perfectly and allow your skills, experience and achievements to speak for themselves.
- Avoid photos: Recruiters can’t factor in appearance, gender or race into the recruitment process, so a profile photo is totally unnecessary. Additionally, company logos or images won’t add any value to your application, so you’re better off saving the space to showcase your experience instead.
Structuring your CV
Divide your CV into the following major sections when writing it:
- Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
- CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
- Core skills list – A snappy, bullet-pointed list of your most relevant skills.
- Work experience – A structured list of your work experience in reverse chronological order.
- Education – A summary of any relevant qualifications or professional training you’ve completed.
- Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.
Now I’ll guide you through exactly what you should include in each CV section.
CV Contact Details
Start off your CV with a basic list of your contact details.
Here’s what you should include:
- Mobile number
- Email address – It’s often helpful to make a new email address, specifically for your job applications.
- Location – Share your town or city; there’s no need for a full address.
- LinkedIn profile or portfolio URL – Make sure the information on them is coherent with your CV, and that they’re up-to-date
Quick tip: Delete excessive details, such as your date of birth or marital status. Recruiters don’t need to know this much about you, so it’s best to save the space for your other CV sections.
Sales Manager CV Profile
Recruiters and hiring managers are busy, so it’s essential to catch their attention from the get-go.
A strong introductory profile (or personal statement, for junior candidates) at the top of the CV is the first thing they’ll read, so it’s a great chance to make an impression.
It should be a short but punchy summary of your key skills, relevant experience and accomplishments.
Ultimately, it should explain why you’re a great fit for the role you’re applying for and inspire recruiters to read the rest of your CV.
Tips for creating an impactful CV profile:
- Keep it brief: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
- Don’t add an objective: Avoid discussing your career goals in your CV profile – if you think they’re necessary, briefly mention them in your cover letter instead.
- Avoid cliches: Focus on fact, not fluff. Phrases like “Committed and enthusiastic thought-leader” and “Dynamic problem solver” might sound fancy, but they’ll do nothing for your application. Not only do they sound cheesy, but they have no substance – stick to real skills and facts
What to include in your Sales Manager CV profile?
- Summary of experience: To give employers an idea of your capabilities, show them your track record by giving an overview of the types of companies you have worked for in the past and the roles you have carried out for previous employers – but keep it high level and save the details for your experience section.
- Relevant skills: Employers need to know what skills you can bring to their organisation, and ideally they want to see skills that match their job vacancy. So, research your target roles thoroughly and add the most important Sales Manager skills to your profile.
- Essential qualifications: If the jobs you are applying to require candidates to have certain qualifications, then you must add them in your profile to ensure they are seen by hiring managers.
Quick tip: Even the best of writers can overlook typos and spelling mistakes. Use our partner’s CV builder to add pre-written content that has been created by recruitment experts, and proofread by our team.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Work experience/Career history
By now, you’ll have hooked the reader’s attention and need to show them how you apply your skills and knowledge in the workplace, to benefit your employers.
So, starting with your most recent role and working backwards to your older roles, create a thorough summary of your career history to date.
If you’ve held several roles and are struggling for space, cut down the descriptions for your oldest jobs.
Structuring your roles
The structure of your work experience section can seriously affect its impact.
This is generally the biggest section of a CV, and with no thought to structure, it can look bulky and important information can get lost.
Use my 3-step structure below to allow for easy navigation, so employers can find what they are looking for:
Provide a brief overview of the job as a whole, such as what the overriding purpose of your job was and what type of company you worked for.
Next up, you should write a short list of your day-to-day duties within the job.
Recruiters are most interested in your sector-specific skills and knowledge, so highlight these wherever possible.
Round up each role by listing 1-3 key achievements, accomplishments or results.
Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.
In your education section, make any degrees, qualifications or training which are relevant to Sales Manager roles a focal point.
As well as mentioning the name of the organisation, qualification titles and dates of study, you should showcase any particularly relevant modules, assignments or projects.
Interests and hobbies
Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.
Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.
On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.
Writing your Sales Manager CV
When putting together your Sales Manager CV, there are a few key points to remember
Always tailor your CV to the target role, even if it means creating several versions for different roles.
Additionally, remember that the structure and format of your CV needs just as much attention as the content.
Remember to triple-check for spelling and grammar errors before hitting send. If you’re unsure, use our partner’s CV builder to add pre-written expert content with one click.
Good luck with your job search!