CMO CV example (Chief marketing officer)

Andrew Fennell Andrew Fennell

As an established chief marketing officer, your marketing strategies are second to none, your ROI is over the moon, and you’ve got leadership skills that would rival Mark Zuckerberg.

Plus, you’ve got enough impressive figures behind you to cover a billboard, so how are you going to condense this down to just one CV?

Let us help; that’s our area of expertise. Check out our top advice and CMO CV example below to guide you.

 

 

 

CMO CV example

CMO CV 1

CMO CV 2

 

Unsure of what your Chief Marketing Officer CV should look like?

Have a look at the CV example above to get familiar with the structure, layout and format of a professional CV.

As you can see, it provides plenty of relevant information about the applicant but is still very easy to read, and brief – which will please busy recruiters.

 

CV builder

 

CMO CV layout and format

Think your CV is just about the content within it? Think again.

Your CV needs to look professional and be easy for recruiters to read, meaning the structure and format of your CV are just as important as the written content within it.

Facilitate ease of reading by using a simple structure which allows anybody to easily navigate your experience.

 

How to write a CV

 

CV formatting tips

  • Length: If you want to hold the reader’s attention and ensure your CV isn’t yawn-worthy, it’s best to stick to two sides of A4 or less. This is more than enough room to highlight why you’re a good match for the role – anything more can quickly become tedious!
  • Readability: Columns, lists, bullet points, bold text and subtle colour can all help to aid the readability of your CV. Your overarching goal should be to make the content as easy to read and navigate as possible, whilst also aiming to make your key skills and achievements stand out.
  • Design: Your CV needs to look professional, sleek and easy to read. A subtle colour palette, clear font and simple design are generally best for this, as fancy designs are often harder to navigate.
  • Avoid photos: Recruiters can’t factor in appearance, gender or race into the recruitment process, so a profile photo is totally unnecessary. Additionally, company logos or images won’t add any value to your application, so you’re better off saving the space to showcase your experience instead.

 

Quick tip: Formatting your CV to look professional can be difficult and time-consuming when using Microsoft Word or Google Docs. If you want to create an attractive CV quickly, try our CV Builder and use one of our eye-catching CV templates.

 

CV formatting tips

 

 

CV structure

When writing your CV, break up the content into the following key sections, to ensure it can be easily digested by busy recruiters and hiring managers:

  • Contact details – Always list these at the very top of your CV – you don’t want them to be missed!
  • Profile – An introductory paragraph, intended to grab recruiters attention and summarise your offering.
  • Work experience / career history – Working from your current role and working backwards, list your relevant work experience.
  • Education – Create a snappy summary of your education and qualifications.
  • Interest and hobbies – An optional section to document any hobbies that demonstrate transferable skills.

Now I’ll tell you exactly what you should include in each CV section.

 

CV Contact Details

Contact details

 

Make it easy for recruiters to get in touch, by heading your CV with your contact details.

There’s no need for excessive details – just list the basics:

  • Mobile number
  • Email address – Use a professional address with no nicknames.
  • Location – Just write your your general location, such as ‘London’ or ‘Cardiff’ – there’s no need to put your full address.
  • LinkedIn profile or portfolio URL

 

CMO CV Profile

Your CV profile is the first thing recruiters will read – so your goal is to give them a reason to read onto the end of the document!

Create a short and snappy paragraph that showcases your key skills, relevant experience and impressive accomplishments.

Ultimately, it should prove to the reader that you’ve got what it takes to carry out the job.

 

CV profile

 

Tips for creating an strong CV profile:

  • Keep it concise: Recruiters are busy, so to ensure your profile is actually read, it’s best to keep it short and snappy. 3-5 punchy lines makes for the perfect profile.
  • Tailor it: No matter how much time you put into your CV profile, it won’t impress if it’s irrelevant to the role you’re applying for. Before you start writing, make a list of the skills, knowledge and experience your target employer is looking for. Then, make sure to mention them in your CV profile and throughout the rest of your application.
  • Don’t add an objective: You only have a small space for your CV profile, so avoid writing down your career goals or objectives. If you think these will help your application, incorporate them into your cover letter instead.
  • Avoid cliches: If there’s one thing that’ll annoy a recruiter, it’s a clichè-packed CV. Focus on showcasing your hard skills, experience and the results you’ve gained in previous roles, which will impress recruiters far more.

 

Example CV profile for CMO

Driven CMO with proven career success designing and implementing strategic marketing plans, leading effective PR campaigns and achieving substantial increases in company revenue. Expertise in analysing trends and building tactical marketing strategies to meet key business objectives and drive maximum growth and profitability across a variety of sectors. Skilled at leading global marketing campaigns to ensure company goals are achieved.

 

What to include in your CMO CV profile?

  • Summary of experience: Recruiters will want to know what type of companies you’ve worked for, industries you have knowledge of, and the type of work you’ve carried out in the past, so give them a summary of this in your profile.
  • Relevant skills: Highlight your skills which are most relevant to CMO jobs, to ensure that recruiters see your most in-demand skills as soon as they open your CV.
  • Essential qualifications: Be sure to outline your relevant CMO qualifications, so that anyone reading the CV can instantly see you are qualified for the jobs you are applying to.

 

Quick tip: Struggling to write a powerful profile? Choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our CV Builder. All written by recruitment experts and easily tailored to suit your unique skillset.

 

Core skills section

In addition to your CV profile, your core skills section provides an easily digestible snapshot of your skills – perfect for grabbing the attention of busy hiring managers.

As CMO jobs might receive a huge pile of applications, this is a great way to stand out and show off your suitability for the role.

It should be made up of 2-3 columns of bullet points and be made up of skills that are highly relevant to the jobs you are targeting.

 

Core skills section CV

 

Top skills for your CMO CV

Global marketing strategy – creating a strategy that encompasses countries across the world, aiming to coordinate the company’s marketing efforts in these countries.

Public relations – managing and disseminating information to the public to influence their perception of the business and its products or services.

Brand management – analysing how the brand is currently perceived in the market, planning how the brand should be perceived, and implementing strategies to ensure the brand is perceived as planned.

Campaign management – planning, executing, tracking and analysing marketing campaigns from inception, to launch, to evaluation of results.

Budget management – outlining all the money the department or business intends to spend on marketing-related projects over the quarter or year and tracking this income and expenditure.

 

Quick tip: Our CV Builder contains thousands of in-demand skills for every profession that can be added to your CV in seconds – saving you time and greatly improving your chances of landing job interviews.

 

CV builder

 

Work experience/Career history

Now it’s time to get stuck into your work experience, which should make up the bulk of your CV.

Begin with your current (or most recent) job, and work your way backwards.

If you’ve got too much experience to fit onto two pages, prioritise space for your most recent and relevant roles.

 

CV work experience

 

Structuring your roles

Recruiters will be keen to gain a better idea of where you’ve worked and how you apply your skill-set in the workplace.

However, if they’re faced with huge, hard-to-read paragraphs, they may just gloss over it and move onto the next application.

To avoid this, use the simple 3-step role structure, as shown below:

 

Role descriptions

 

Outline

Firstly, give the reader some context by creating a punchy summary of the job as a whole.

You should mention what the purpose or goal of your role was, what team you were part of and who you reported to.

 

Key responsibilities

Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.

Keep them short and sharp to make them easily digestible by readers.

 

Key achievements

To finish off each role and prove the impact you made, list 1-3 stand out achievements, results or accomplishments.

This could be anything which had a positive outcome for the company you worked for, or perhaps a client/customer.
Where applicable, quantify your examples with facts and figures.

 

Example job for CMO CV

Outline

Working for the UK leading marketing consultancy firm, supporting clients across the UK and Europe. Responsible for leading the global marketing team to provide innovative and creative consulting services to key clients while managing corporate marketing and communications functions, direct brand management, PR, media relations and corporate positioning.

Key Responsibilities

  • Develop, implement and oversee global marketing and advertising campaigns
  • Review and improve the performance and success of marketing campaigns across divisional marketing teams
  • Establish marketing goals and objectives including generating and managing associated budgets
  • Collaborate with the product development, sales and customer service teams to ensure campaign success

 

Quick tip: Create impressive job descriptions easily in our CV Builder by adding pre-written job phrases for every industry and career stage.

 

 

Education section

In your education section, make any degrees, qualifications or training which are relevant to CMO roles a focal point.

As well as mentioning the name of the organisation, qualification titles and dates of study, you should showcase any particularly relevant modules, assignments or projects.

 

Interests and hobbies

Although this is an optional section, it can be useful if your hobbies and interests will add further depth to your CV.

Interests which are related to the sector you are applying to, or which show transferable skills like leadership or teamwork, can worth listing.

On the other hand, generic hobbies like “going out with friends” won’t add any value to your application, so are best left off your CV.

 

CV builder

 

Writing your CMO CV

When putting together your CMO CV, there are a few key points to remember

Always tailor your CV to the target role, even if it means creating several versions for different roles.

Additionally, remember that the structure and format of your CV needs just as much attention as the content.

Good luck with your job search!