Sales Executive cover letter examples

You’re persuasive and confident, and you could sell wood to a forest. So why does selling yourself on your cover letter feel so hard?

Well, don’t feel bad, we all feel the pressure when a job is on the line, so let us give you a little guidance.

Below, we’ll show you how to highlight your impressive skill set and experience in the industry. We’ll also share some sales executive cover letter examples to get you started.




Sales Executive cover letter example 1

Sales Executive cover letter 1


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Sales Executive cover letter example 2

Sales Executive cover letter 2


Sales Executive cover letter example 3

Sales Executive cover letter 3



These 3 Sales Executive cover letter examples should provide you with a good steer on how to write your own cover letter, and the general structure to follow.

Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.


How to write a Sales Executive cover letter

Here’s a simple process to write your own interview-winning cover letter.


How to write a cover letter


Write your cover letter in the body of an email/message

When writing your Sales Executive cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.


Write cover letter in body of email


Start with a friendly greeting

Cover letter address


To start building rapport with the recruiter or hiring manager right away, lead with a friendly greeting.

Try to strike a balance between professional and personable.

Go with something like…

  • Hi
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Stay away from old-fashioned greetings like “Dear sir/madam” unless applying to very formal companies – they can come across as cold and robotic.


How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try to uncover it via these methods.

  • Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.


Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

  • I am interested in applying for the position of Sales Executive with your company.
  • I would like to apply for the role of Sales assistant (Ref: 406f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for a junior project manager on Reed and would like to apply for the role.



Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.


Cover letter tips


Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.


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Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

  • A friendly sign off – e.g. “Kindest regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address


  • Profession title
  • Professional social network –  e.g. LinkedIn


Here is an example signature;


Warm regards,

Jill North
IT Project Manager

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.


Email signatures


What to include in your Sales Executive cover letter

Your Sales Executive cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

  • Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
  • Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
  • The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
  • Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
  • Your availability – Let recruiters know when you can start a new job. Are you immediately available, or do you have a month notice period?


Sales Executive cover letter templates

Copy and paste these Sales Executive cover letter templates to get a head start on your own.


Template 1

Hi Kelly,

I hope you’re well. I am writing to apply for the Entry-Level Sales Executive position at Q-Tech Solutions. With a bachelor’s degree in business and a passion for building strong client relationships, I am confident in my ability to contribute to the company’s sales growth.

During my studies at the London School of Economics, I have actively participated in sales-focused projects and honed my persuasion and negotiation skills through participation and leadership of the entrepreneurship society. I have excelled academically in my cohort with a predicted 1st class degree and my thesis being awarded the Stanley Award for business innovation. As a Sales Intern at leading multinational technology, Samsung, I exceeded my monthly sales targets by 15% through effective cold-calling and lead generation. Additionally, I developed strong communication skills by engaging with customers at 25 in person events, resulting in a 25% increase in client satisfaction from the company average.

I am eager to apply my proactive and goal-oriented approach to drive revenue growth at ProsperTech Solutions. I am available for an interview at your earliest convenience to discuss how my dedication and skills can contribute to the success of your sales team.

Kind regards,

Darcy Kleiner


Template 2

Hey Charlotte,

I hope you and the team are well. With over 17 years of successful experience in sales, I am thrilled to apply for the Sales Executive position at Baso Furnishings and believe I would be a good fit for the role.

In my current position at Ikea, I am responsible for securing new merchant accounts, regularly exceeding company sales metrics and recently acquiring a three-year contract with a new French department store worth £650K per annum. My expertise in conducting B2B and B2C outbound sales, both domestically and internationally, has contributed to the growth of established and start-up furniture manufacturers and designers.

I have a proven track record of effectively overcoming customer objections, assessing individual needs, and recommending suitable products and services demonstrated by two promotions in one year at Feather Ltd. Moreover, I possess the Certified Professional Sales Person (NASP) certification, which underscores my dedication to excellence in sales.

I am excited about the opportunity to contribute my expertise and passion for sales to the team at Baso and I am available for an interview at your earliest convenience.

Kind regards,

Liam Torey


Template 3

Good afternoon, Ann-Marie

I hope this email finds you well. I writing to apply for the Senior Sales Executive position at Santech. With a successful 17+ year career in B2B outbound sales for leading technology companies, I possess the strategic acumen and proven track record to drive revenue growth and secure high-value contracts.

As a Sales Executive at ShopGo, I consistently acquire new commercial clients and achieve revenue milestones through skilful negotiations and product. By conducting in-person meetings with domestic and international clients, I establish strong relationships and facilitate successful contract closures. Moreover, my ability to accurately forecast clients’ transaction volumes supported by an MSc in Data Analytics has ensured optimised margins and minimised waste. During my tenure at Block One, I developed a customer contact procedure flow chart, resulting in an 18% increase in conversion rates and a significant reduction in client mix-up errors. My proficiency in leveraging sales intelligence tools and CRM software enabled me to build and maintain large sales pipelines and consistently exceed performance metrics.

I am thrilled about the opportunity to contribute my expertise to Santech’s continued success. I am available for an interview at your earliest convenience and look forward to hearing from you.

Kind regards,

Ciaran Connelly


Writing an impressive cover letter is a crucial step in landing a Sales Executive job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!