Sales Advisor cover letter examples

Have you got the perfect combination of confidence, storytelling and people skills?

You are a sales triple threat and you could be the ideal candidate for a sales advisory role. Providing you can sell yourself to the recruiter, that is.

To help you do this, we’ve compiled some of our expert advice, as well as several sales advisor cover letter examples to guide you.




Sales Advisor cover letter example 1

Sales Advisor cover letter 1


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Sales Advisor cover letter example 2

Sales Advisor cover letter 2


Sales Advisor cover letter example 3

Sales Advisor cover letter 3



The example cover letters here should give you a good general idea on how your Sales Advisor cover letter should be formatted and written.

The rest of this guide gives more specific guidance on how to create your own cover letter in this format, and even includes some templates you can copy and paste.


How to write a Sales Advisor cover letter

Here’s a simple process to write your own interview-winning cover letter.


How to write a cover letter


Write your cover letter in the body of an email/message

You should write your cover letter in the body of the email (or messaging system if sending via a job board) and never attach it as a document.

The reason for this?

You want your cover letter to start connecting with the recruiter from the moment they open your application.

If they have to open a document to read it, it will slow things down and they may not even bother to open it.


Write cover letter in body of email


Start with a friendly greeting

Cover letter address


To start building rapport with the recruiter or hiring manager right away, lead with a friendly greeting.

Try to strike a balance between professional and personable.

Go with something like…

  • Hi
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Stay away from old-fashioned greetings like “Dear sir/madam” unless applying to very formal companies – they can come across as cold and robotic.


How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try to uncover it via these methods.

  • Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.


Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

  • I am interested in applying for the position of Sales Advisor with your company.
  • I would like to apply for the role of Sales assistant (Ref: 406f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for a junior project manager on Reed and would like to apply for the role.



Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.


Cover letter tips


Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.


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Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address


  • Profession title
  • Professional social network – e.g. LinkedIn


Here is an example signature;


Warm regards,

Aaron Smith
Customer service professional


Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.


Email signatures


What to include in your Sales Advisor cover letter

Your Sales Advisor cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

  • Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
  • Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
  • The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
  • Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
  • Your availability – Let recruiters know when you can start a new job. Are you immediately available, or do you have a month notice period?


Sales Advisor cover letter templates

Copy and paste these Sales Advisor cover letter templates to get a head start on your own.


Template 1

Hi Jordan,

I hope this email finds you in good health. I am excited to apply for the Sales Advisor position at Benefit Cosmetics. With over 4 years of experience as a dedicated Beauty Sales Assistant, I am confident in my ability to excel in promoting and selling cosmetics while delivering exceptional customer service.

In my current role at The Body Shop, I have consistently exceeded sales targets, achieving 120% of the monthly goal for the past two years. My expertise in skincare product knowledge allows me to provide personalised advice to customers, resulting in increased customer loyalty and satisfaction. Additionally, I was selected as the key sales advisor for the new eco honey range due to my extensive product knowledge and effective in-store sales strategies. At Boots, I successfully implemented a new stock checking system, reducing overordering by 18%, and maintained accurate inventory to ensure well-stocked shelves and smooth customer experiences.

I am eager to join the team at Benefit Cosmetics and contribute to the success of your brand. I am available for an interview at your convenience and can be reached via phone or email.

Kind regards,

Henry Parker


Template 2

Hi Peter,

I hope this email finds you well. I am writing to apply for the position of Sales Advisor at GlobalTech. With four years of experience in consultative selling and a passion for cutting-edge technology, I am eager to contribute to your growth as an organisation.

In my current role on the sales team at Clayson, I have consistently exceeded sales targets by an average of 25% per quarter through effective prospecting and nurturing strong client relationships. My ability to understand customer pain points has allowed me to tailor solutions that precisely addressed their needs, leading to increased customer satisfaction. Due to my previous role working at Carphone Warehouse, I possess a deep understanding of the tech industry and stay up to date with the latest trends. I hold a degree in Business Administration, and my proactive approach to learning has allowed me to develop a wide range of sales and negotiation techniques which have led to me winning deals worth up to £500,000.

I would appreciate the opportunity to discuss how I can leverage my expertise and experience to contribute to the success of your sales team further at an interview at your convenience.

All the best,

Kirsty Daniels


Template 3

Good morning, Carey

I hope this email finds you well. I am thrilled to apply for the position of Senior Sales Advisor at Glow Beauty. With over a decade in luxury retail sales, I am confident in my ability to drive revenue growth and elevate customer experiences at Glow Beauty.

In my current role at Estee Lauder, I have consistently achieved sales targets, contributing to a 9% increase in the team’s revenue in the last 18 months alone. My consultative approach to selling has allowed me to build long-lasting relationships with high-net-worth clients, resulting in repeat business and referrals. My expertise in conducting client needs assessments and providing tailored solutions led to a 30% increase in upselling and cross-selling at my previous position at Benefit, further boosting store profitability. As a seasoned sales professional, I have mentored and trained junior sales advisors, fostering a high-performing team culture and nurturing talent to achieve outstanding results.

I possess an in-depth knowledge of luxury brands, trends, and customer preferences, enabling me to curate collections and create memorable shopping experiences for clients, and believe I would be a great fit for your team. I am available for interview from the 18th August.

Kind regards,

Taylor Ford


Writing an impressive cover letter is a crucial step in landing a Sales Advisor job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!