Promotion cover letter examples

Andrew Fennell Andrew Fennell

You love your job and the company you work for, so you certainly don’t want to leave, but it’s time you secure that well-deserved promotion.

While your manager might be familiar with your hard work, you need to get this all down in writing if you hope to progress to the next stage.

To help you do that, we’ve created this helpful guide packed with top tips, as well as detailed promotion cover letter examples to inspire your own.



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Promotion cover letter example 1

Promotion cover letter 1


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Promotion cover letter example 2

Promotion cover letter 2


Promotion cover letter example 3

Promotion cover letter 3


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The Promotion cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.


How to write a Promotion cover letter

Here’s how to write your own winning Promotion cover letter


How to write a cover letter


Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.


Write cover letter in body of email


Start with a friendly greeting

Cover letter address


To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

  • Hi, hope you’re well
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam” unless applying to very traditional companies.


How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.


Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

  • I am interested in applying for the position of *Promotion* with your company.
  • I would like to apply for the role of Sales assistant (Ref: 406f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for a junior project manager on Reed and would like to apply for the role.



Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.


Cover letter tips


Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.


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Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address


  • Profession title
  • Professional social network – e.g. LinkedIn


Here is an example signature;


Warm regards,

Gerald Baker
Senior Accountant


Quick tip: To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.


Email signatures


What to include in your Promotion cover letter

Here’s what kind of content you should include in your Promotion cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

  • Your relevant experience – Where have you worked and what type of jobs have you held?
  • Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
  • The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
  • Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
  • Your availability – When can you start a new job? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.


Promotion cover letter templates

Copy and paste these Promotion cover letter templates to get a head start on your own.


Template 1

Hey Mark,

I hope you are well and enjoying the New Year. I am excited to apply for the promotion to Lead Software Developer for the southwest team at SanTech.

As a COMPTIA+ Certified software developer with five years of experience at the company, I have consistently demonstrated exceptional coding abilities, recently spearheading the development of several critical modules, including a real-time data visualisation tool that has received accolades from clients and stakeholders. I have a proven track record of delivering projects ahead of schedule while adhering to the highest quality standards and was selected from my team in 2021 to complete the PMI-Project Management Certificate. My adaptability and eagerness to learn have allowed me to master various programming languages and frameworks, including Python and CSS, making me an asset to the development team.

I am enthusiastic about the opportunity to take on a more challenging role at SanTech and contribute my new expertise and experience to essential projects. I am available for an interview at your earliest convenience.

All the best,

Pauline Summons


Template 2

Hey Donna,

I hope you and the team are well! I am thrilled to apply for the promotion to Senior Administrator of the marketing team at View Agency, as advised. With my 12+ years of service as an administrator and receptionist within the company, supported by a BTEC Level 4 diploma in Business and Administration, I am confident that I can leverage my industry expertise and specialist company knowledge to support and improve administrative operations.

Having provided unwavering support to management professionals in both the healthcare and marketing industries during my career, I possess a diverse skill set, including project management, diary coordination, and expert transcription and proofreading abilities. Within View Agency, I have contributed significantly, streamlining client follow-up systems, resulting in a remarkable 20% improvement in response time. Additionally, my implementation of an expense tracking system for the senior management team has led to a remarkable 38% reduction in overspending.

As a dedicated member of staff, I am eager to streamline and innovate the administrative operations at View Agency in this new role. I would love to discuss my vision for this role further in an interview at your discretion.

All the best,

Craig Huller


Template 3

Dear Marty,

I hope you are well. I am delighted to submit my application for the open position of Finance Manager within our thriving organisation. With 7 years of experience overseeing the finance strategy development as Assistant Finance Manager, combined with the recent completion of an MBA, I am confident in my ability to excel in this elevated role.

Throughout my tenure at CFT Construction, I have successfully led the financial planning and analysis for our residential development unit, demonstrating expertise in advanced financial modelling and budgeting. My implementation of a streamlined financial reporting system in 2021 improved accuracy by 20%, while a new budgeting process reduced variance by 15% within the first year. I effectively guided the multinational management team through their EOY financial analysis as well as spearheading new training initiatives which excellent results, which I would continue in this more senior role.

I am deeply committed to ensuring the growth and sustainability of the company and believe with that my specialised operational knowledge would be a great asset to this role. I am available for an interview at your earliest convenience.

Kindest Regards,

Susie Honour


Writing an impressive cover letter is a crucial step in landing a Promotion, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!