You’re creative, organised and adaptable; you’re perfectly suited to the challenges of the marketing industry.
Now you just need to prove it to the recruiter with an engaging cover letter that highlights your achievements and most impressive statistics.
Below, we’ll share some marketing cover letter examples, along with a whole host of top tips to help you make your case.
Marketing cover letter example 1
Marketing cover letter example 2
Marketing cover letter example 3
These 3 Marketing cover letter examples should provide you with a good steer on how to write your own cover letter, and the general structure to follow.
Our simple step-by-step guide below provides some more detailed advice on how you can craft a winning cover letter for yourself, that will ensure your CV gets opened.
How to write a Marketing cover letter
Here’s how you can write your own eye-catching cover letter, broken down into simple steps.
Write your cover letter in the body of an email/message
When writing your Marketing cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.
This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.
If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.
If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.
Start with a friendly greeting
Start you cover letter with a greeting that is professional but friendly.
This will build rapport with the recruiter whilst showing your professionalism.
- Hi, hope you’re well
- Hi [insert recruiter name]
- Hi [insert department/team name]
Avoid overly formal greetings like “Dear sir/madam” unless applying to very traditional companies.
How to find the contact’s name?
Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.
- Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
- Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.
Identify the role you are applying for
After you have greeted the recruiter, it’s important to state the job you are applying to.
Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.
Be as specific as possible and use a reference number if you can find one.
Here are some examples you can use;
- I am interested in applying for the role of admin assistant with your organisation.
- I would like to apply for the role of Sales assistant (Ref: 4057393)
- I would like to express my interest in the customer service vacancy within your retail department
- I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.
Highlight your suitability
The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.
Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.
Then, when crafting your cover letter, make your suitability the central focus.
Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.
This will give recruiters all the encouragement they need to open your CV and consider you for the job.
Keep it short and sharp
When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.
Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.
So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.
Sign off professionally
To round of your CV, you should sign off with a professional signature.
This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.
The information to add should include:
- A friendly sign off – e.g. “Kindest regards”
- Your full name
- Phone number (one you can answer quickly)
- Email address
- Profession title
- Professional social network – e.g. LinkedIn
Here is an example signature;
IT Project Manager
Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.
What to include in your Marketing cover letter
Your Marketing cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.
To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.
- Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
- Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
- The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
- Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
- Your availability – Let recruiters know when you can start a new job. Are you immediately available, or do you have a month notice period?
Marketing cover letter templates
Copy and paste these Marketing cover letter templates to get a head start on your own.
I am thrilled to apply for the Marketing Assistant role at Style Clothing as it presents a compelling opportunity to leverage my creative mindset and data-driven approach to assist in crafting captivating marketing campaigns that resonate with your diverse customer base.
During my undergraduate degree in Marketing, I gained proficiency in market research tools such a UpMarket and Google Analytics which would allow me to support the marketing team in creating targeted campaigns and identifying emerging trends. With a keen eye for design and a deep understanding of consumer behaviour, I successfully managed social media accounts for the University of Manchester Student’s Union, increasing their engagement rates by 40% through strategic content planning and interactive campaigns. Additionally, I have experience providing exceptional customer service, acting as the first point of contact for clients at Seasons Furniture during a 3-month summer internship.
I am eager to contribute my skills and passion for marketing to elevate your brand’s presence in the market and would be available for an interview at your earliest convenience.
I am excited to apply for the Marketing Associate position at Clean Cosmetics. With my innovative 15+ year career in delivering successful multi-channel marketing strategies for sustainable brands in the cosmetics and fashion industries, I am confident that my versatile marketing expertise aligns perfectly with the role.
In my current position as a Marketing Associate at Float Clothing, I have been instrumental in driving go-to-market strategies for new products, contributing to an impressive annual growth rate of 8.5%. By conducting comprehensive market research, I identified emerging trends and consumer preferences, leading to successful social media and email marketing campaigns that achieved a 20% growth in online sales within six months. Additionally, I actively monitor campaign performance metrics, optimising engagement rates and customer acquisition costs to maximise return on investment. I take pride in my ability to create compelling content and foster positive brand sentiment within the online community, which resulted in a 50% increase in website traffic during the launch of a sustainable capsule collection.
I am available for an interview at your earliest convenience to discuss how my skills and achievements can contribute to your company’s marketing success.
I hope this email finds you well.
I am writing to submit my application for the position of Marketing Manager at Sussex University. As an experienced marketing professional with 20 years’ experience in the education sector, I am confident in my ability to drive the university’s brand awareness.
In my current role as Marketing Manager at Homerton College, I spearheaded a comprehensive rebranding campaign, resulting in a 25% increase in inquiries from prospective students. Through data-driven market research and competitor analysis, I identified new target demographics and successfully launched targeted campaigns, leading to a 30% growth in enrolment for niche programs.
As a marketing leader, I thrive in collaborating with cross-functional teams, and my project management skills have ensured the successful execution of large-scale events, such as open days, attracting over 1,000 attendees.
I am excited about the opportunity to contribute my strategic vision and data-driven approach to the team at Sussex University and I am available for an interview at your earliest convenience.
Writing an impressive cover letter is a crucial step in landing a job in Marketing, so taking the time to perfect it is well worth while.
By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.
Good luck with your job search!