Copywriter cover letter examples

Andrew Fennell Andrew Fennell

You literally write for a living, so why does it feel so hard to produce a creative and engaging cover letter that’s going to showcase your skills?

Well, don’t be too hard on yourself, writing applications is tough, particularly when you really want the job. So let us help.

Check out our handy tips for writing a standout application, along with our copywriter cover letter examples to guide you.



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Copywriter cover letter example 1

Copywriter cover letter 1


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Copywriter cover letter example 2

Copywriter cover letter 2


Copywriter cover letter example 3

Copywriter cover letter 3


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The Copywriter cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.


How to write a Copywriter cover letter

A simple step-by-step guide to writing your very own winning cover letter.


How to write a cover letter


Write your cover letter in the body of an email/message

When writing your Copywriter cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.


Write cover letter in body of email


Start with a friendly greeting

Cover letter address


To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

  • Hi
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam” unless applying to very formal companies.


How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.


Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

  • I am interested in applying for the role of admin assistant with your organisation.
  • I would like to apply for the role of Sales assistant (Ref: 4057393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.



Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.


Cover letter tips


Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.


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Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address


  • Profession title
  • Professional social network – e.g. LinkedIn


Here is an example signature;


Warm regards,

Aaron Smith
Customer service professional


Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.


Email signatures


What to include in your Copywriter cover letter

Your Copywriter cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

  • Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
  • Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
  • The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
  • Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
  • Your availability – Let recruiters know when you can start a new job. Are you immediately available, or do you have a month notice period?


Copywriter cover letter templates

Copy and paste these Copywriter cover letter templates to get a head start on your own.


Template 1

Dear Martina,

I hope this email finds you well.

I would like to submit my application for the Junior Copywriter role at Flax Furnishings, as advertised on your website. With a 1st Class BA in English and a passion for crafting compelling content, I am confident in my ability to elevate your marketing efforts.

During my 12-month internship at Clark & Co, I created engaging copy for diverse channels like websites, blogs, social media, and digital ads and ran an email campaign that contributed to a 15% increase in click-through rates. My keen eye for detail ensured impeccable proofreading and adherence to brand guidelines, contributing to a portfolio of 150,000+ satisfied customers. Staying updated on industry trends and emerging technologies, I infuse fresh ideas into content strategies whilst optimising content for multi-channel marketing with proficiency in SEO and adaptable writing styles.

I am available for an interview at your earliest convenience and look forward to contributing to your vision at Flax Furnishings.

All the best,

Steven Taylor ¦ 07777777777 ¦


Template 2

Hi Paula,

I hope all is well.

I am thrilled to submit my application for the Copywriter role at NSPCC. With 7+ years of professional experience in copy writing and an impressive portfolio, I believe I am the ideal candidate for this role.

Throughout my career, I have excelled in crafting compelling copy for diverse clients, including Amnesty International and Help for Heroes. My ability to write to brief, conduct in-depth research, and excel in interviews has resulted in impactful Not-For-Profit campaigns and accolades like the ‘Impact Award.’

As a member of Amnesty International’s Copywriter team, I achieved the highest article engagement rates and contributed to a 14% increase in public engagement. I am eager to bring my creative talents and dedication to your team, supported by an MA in Copywriting from UCL.

I am available for an interview at your convenience and look forward to discussing how my expertise can benefit your organisation. Thank you for considering my application.

Kind Regards,

Geoffrey Simmons ¦ 07777777777 ¦


Template 3

Hi Sandy,

I am writing to formally submit my application for the Senior Copywriter vacancy at FS Finance. With 18 years of experience in writing marketing copy and supporting brand agendas for leading companies in the finance sector, I believe I can contribute to the company’s vision of making credit work better for all.

In my current role at Monzo Bank, I spearheaded a content marketing campaign that resulted in a 30% increase in website traffic and a 20% boost in customer engagement. At View Agency, I collaborated with cross-functional teams to develop and execute successful multi-channel campaigns for top-tier clients, resulting in industry recognition and increased client satisfaction. My creativity and keen eye for detail allow me to craft stand-out copy that resonates with audiences and delivers impactful results. For instance, my work on the launch of a new pension product at General Insurance led to a 15% increase in product sales within the first quarter.

With a proven track record of presenting ideas to senior managers and excellent stakeholder management skills, I am confident in my ability to contribute to FS Finance’s success. I am available for an interview at your convenience.

All the best,

Caleb Haruna ¦ 07777777777 ¦


Writing an impressive cover letter is a crucial step in landing a Copywriter job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!