Assistant Manager cover letter examples

Andrew Fennell Andrew Fennell

By including a detailed and engaging cover letter with your assistant manager application, you can stand out and make an impression on the recruiter.

But while this might only be a short letter, if you get it right and effectively highlight your key skills and managerial experience, you could be one step closer to your next job.

In this article, we’ll talk you through each stage of the writing process and share several assistant manager cover letter examples to guide you.



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Assistant Manager cover letter example 1

Assistant Manager cover letter 1


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Assistant Manager cover letter example 2

Assistant Manager cover letter 2


Assistant Manager cover letter example 3

Assistant Manager cover letter 3


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These 3 Assistant Manager cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters.

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.


How to write a Assistant Manager cover letter

Here’s a simple process to write your own interview-winning cover letter.


How to write a cover letter


Write your cover letter in the body of an email/message

When you send a cover letter with a job application, you should always write your message into the body of your email – or the body of the messaging system if you are sending via a job website.

Why do this?

Simply because you want to get your message seen as soon as the recruiter opens your application.

If you attach the cover letter as a separate item, this means the recipient will have to open it before they can read it – slowing down the process and potentially causing frustration along the way.

So, write your cover note in the body of your email/message to ensure you make an instant connection with the reader.


Write cover letter in body of email


Start with a friendly greeting

Cover letter address


To start building rapport with the recruiter or hiring manager right away, lead with a friendly greeting.

Try to strike a balance between professional and personable.

Go with something like…

  • Hi
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Stay away from old-fashioned greetings like “Dear sir/madam” unless applying to very formal companies – they can come across as cold and robotic.


How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try to uncover it via these methods.

  • Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.


Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

  • I am interested in applying for the role of Assistant Manager with your company.
  • I would like to apply for the role of Sales assistant (Ref: 40f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for an IT project manager on Reed and would like to apply for the role.



Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.


Cover letter tips


Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.


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Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

  • A friendly sign off – e.g. “Warm regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address


  • Profession title
  • Professional social network – e.g. LinkedIn


Here is an example signature;


Warm regards,

Gerald Baker
Senior Accountant


Quick tip: To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.


Email signatures


What to include in your Assistant Manager cover letter

Here’s what kind of content you should include in your Assistant Manager cover letter…

The exact info will obviously depend on your industry and experience level, but these are the essentials.

  • Your relevant experience – Where have you worked and what type of jobs have you held?
  • Your qualifications – Let recruiters know about your highest level of qualification to show them you have the credentials for the job.
  • The impact you have made – Show how your actions have made a positive impact on previous employers; perhaps you’ve saved them money or helped them to acquire new customers?
  • Your reasons for moving – Hiring managers will want to know why you are leaving your current or previous role, so give them a brief explanation.
  • Your availability – When can you start a new job? Recruiters will want to know how soon they can get you on board.

Don’t forget to tailor these points to the requirements of the job advert for best results.


Assistant Manager cover letter templates

Copy and paste these Assistant Manager cover letter templates to get a head start on your own.


Template 1

Hi Susan,

I hope you’re well. I am writing to apply for the Assistant Manager position at TGI Fridays in Clapham. With over 16 years of experience in customer service and management roles at leading fast-food restaurants like McDonald’s, Wendy’s, and Taco Bell, I am confident in my ability to contribute significantly to your team’s success.

Throughout my career, I have excelled in motivating and leading teams to achieve key performance indicators and targets. For instance, at Taco Bell, I streamlined the taco filling preparation, resulting in an 8% increase in branch profit margins, while simultaneously reducing staff requirements during shifts. Additionally, my creative approach to marketing campaigns led to a 10% sales increase among the student population in 2020. My expertise extends to budget management, where I support the assistant managers to create and manage budgets and analyse sales data. Furthermore, my commitment to employee welfare is evident in the implementation of upskilling and social events programs, which led to a remarkable 50% decrease in staff turnover during my tenure as Shift Supervisor at Subway.

I am available for an interview at your earliest convenience to discuss how my skills, experience, and achievements align with your requirements.

Best Wishes,

Henry Caller ¦ 07777777777 ¦


Template 2

Dear Ms Blinkey,

I hope this email finds you well. With 15+ years of extensive retail experience, including a decade in management roles within the high-street fashion and supermarket industries, I am excited to apply for the Assistant Store Manager position at H&M.

I believe I possess the expertise to successfully drive store revenue, optimise sales opportunities, and foster exceptional customer service. As a highly competent and personable manager with a CIPD Level 4 certificate in People Management, I successfully launched a new store layout and visual merchandising strategy at TK Maxx, resulting in a remarkable 15% sales increase. My dedication to employee welfare during my previous role as Team Leader at New Look is evident in the implementation of staff socials that led to a significant 50% reduction in staff turnover within the year.

Throughout my career, I have effectively managed teams as large as 25 people on shift, resolving customer complaints and analysing daily sales metrics to develop actionable plans for revenue optimisation.

I am eager to discuss how my skills and achievements align with your store’s objectives. I am available for an interview at your earliest convenience.

All the best,

Kate McDowell ¦ 07777777777 ¦


Template 3

Dear Harry

I am excited to apply for the Assistant Manager position of the admissions department at Sussex University. With 17 years of professional experience providing administrative and staff support in various industries, including education and medical, I possess a comprehensive skill set, including team management, event coordination, and client-facing expertise.

In my current role at Peter Symonds College, I successfully coordinate and process up to 8,000 college applications annually, streamlining the application process with a remarkable 32% increase in efficiency. Additionally, my organisational prowess led to a significant 60% reduction in office overheads through the renegotiation of contracts with resource suppliers and network systems. During my tenure at Brighton City Council, I excelled in meeting coordination, earning recognition as the designated meeting coordinator after successfully organizing five meetings with over 50 attendees each in one week. My attention to detail and maintenance of efficient filing systems contributed to smooth operations within the public health department.

I am enthusiastic about the opportunity to contribute my expertise the team at the university, and I am available for an interview at your earliest convenience to further.

Best wishes,

Fabian Tyler ¦ 07777777777 ¦


Writing a strong attention-grabbing cover letter is a vital step in landing a good Assistant Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!