Account Manager cover letter examples

Are you hoping to secure your next role as an account manager?

If so, you need to give yourself every chance to secure an interview, and a strong cover letter is the perfect way to do that.

Find out how to showcase your most impressive skills and experience with our top tips and account manager cover letter examples in the guide below.




Account Manager cover letter example 1

Account Manager cover letter 1


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Account Manager cover letter example 2

Account Manager cover letter 2


Account Manager cover letter example 3

Account Manager cover letter 3



These 3 Account Manager cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters.

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.


How to write a Account Manager cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.


How to write a cover letter


Write your cover letter in the body of an email/message

When writing your Account Manager cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.


Write cover letter in body of email


Start with a friendly greeting

Cover letter address


To build an instant connection with the recruiter reading your cover letter, start with a warm greeting.

It should be friendly but not casual – keeping it professional at all times.

  • Hi, hope you’re well
  • Hi [insert recruiter name]
  • Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam” unless applying to very traditional companies.


How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

  • Check out the company website and look at their About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
  • Head to LinkedIn, search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.


Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

  • I am interested in applying for the position of Account Manager with your company.
  • I would like to apply for the role of Sales assistant (Ref: 406f57393)
  • I would like to express my interest in the customer service vacancy within your retail department
  • I saw your advert for a junior project manager on Reed and would like to apply for the role.



Highlight your suitability

The main purpose of your cover letter is to excite recruiters and make them eager to open your CV. And you achieve this by quickly demonstrating your suitability to the job you are applying for.

Take a look at the job adverts you are applying for, and make note of the most important skills being asked for.

Then, when you write your cover letter, make your suitability the focal point.

Explain how you meet the candidate requirements fully, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider your application.


Cover letter tips


Keep it short and sharp

It is best to keep your cover letter brief if you want to ensure you hold the attention of busy recruiters and hiring managers. A lengthy cover letter will probably not get read in full, so keep yours to around 3-6 sentences and save the real detail for your CV.

Remember the purpose of your cover letter is to quickly get recruiters to notice you and encourage them to open your CV, so it only needs to include the highlights of your experience.


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Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

  • A friendly sign off – e.g. “Kindest regards”
  • Your full name
  • Phone number (one you can answer quickly)
  • Email address


  • Profession title
  • Professional social network –  e.g. LinkedIn


Here is an example signature;


Warm regards,

Jill North
IT Project Manager

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.


Email signatures


What to include in your Account Manager cover letter

So, what type of information should you write about in your Account Manager cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

  • Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
  • Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
  • The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
  • Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
  • Your availability – When will you be able to start a new job? Check your current contract to find out your notice period if you are in a position already.


Account Manager cover letter templates

Copy and paste these Account Manager cover letter templates to get a head start on your own.


Template 1

Hi Sandra,

I hope this email finds you well.

I am writing to express my strong interest in the Account Manager position at SanTech. With a recent MBA from the London School of Economics and a track record of academic excellence, I am eager to contribute my skills to a dynamic team.

During my studies, I honed my expertise in client retention strategy, multi-channel marketing, and contract negotiation. As a Marketing Assistant at Wonder Agency, I gained valuable experience in coordinating campaigns and utilizing CRM systems, playing a pivotal role in a digital marketing campaign that led to a 30% increase in website traffic and a 20% boost in online sales within a six-month period. With a passion for building positive customer relationships and a drive for sales growth, I am confident that I will excel in optimising client portfolios for your technology products.

Thank you for considering my application. I look forward to the opportunity to discuss how my enthusiasm and skills can add value to your organisation and I am available for interview at your convenience.


Daniel Seymour ¦ 07777777777 ¦


Template 2

Hi Tiffany,

I hope you’re well.

As a seasoned National Account Manager with over 8 years of experience and a proven track record of achieving significant sales growth in the health and beauty industry, I am excited to apply for the National Account Manager role at GoGo Beauty.

During my tenure at Clear Beauty, I skilfully managed a team of 13 staff members and optimised a client portfolio worth £31 million annually. I am adept at delivering business targets, developing strong customer relationships, and negotiating viable retail contracts. Notably, I achieved a 13% sales growth in 2022, surpassing the UK market target by 4%. With a master’s in business administration and expertise in client procurement and tailored client support, I am confident in my ability to contribute to the success of your beauty brand.

I am eager to explore how my skills and achievements align with your company’s objectives and can be available for interview at your convenience.

Kind regards,

Sathnam Ahmad ¦ 07777777777 ¦


Template 3

Dear Sam,

I hope you’re well.

As an accomplished commercial Account Manager, I am excited about the opportunity to apply for the Senior Account Manager role at Markson Consulting.

With over 20 years of experience managing and developing combined account portfolios worth millions, I have consistently achieved exceptional sales growth and optimised client relations. In my latest role at SLT, I successfully introduced a 1-2-1 support system, resulting in a 20% improvement in client satisfaction ratings in just three years. As a National Account Manager for leading financial and management consultancies, I have honed my expertise in client retention strategy, contract negotiation, and account compliance. I am adept at collaborating with internal teams to deliver services with precision supported by a Level 5 CIPD qualification and MBA from Instead Business School.

I am eager to leverage my advanced skills and achievements to drive your company’s continued success and I am available for interview from next week.

Kind regards,

Helen Ling ¦ 07777777777 ¦


Writing an impressive cover letter is a crucial step in landing a Account Manager job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!