As a campaign manager, you’re tasked with developing and executing effective marketing campaigns to reach target audiences.
Employers are looking to hire campaign managers with a track record of success – but it can sometimes be difficult to highlight all your achievements effectively on your CV.
Using our campaign manager CV example, you’ll be able to demonstrate both your competences and your achievements, and stand out from your competitors.
Campaign Manager CV example
This is a good example of a Campaign Manager CV which is professionally formatted, and structured in a way that allows recruiters to easily find and understand the candidate’s key selling points.
Take some time to look at this CV and refer to it throughout the writing of your own CV for best results.
Campaign Manager CV structure & formatting
If you focus purely on the written content of your CV but ignore the style and layout, your efforts could end up wasted.
No matter how suitable you are for the role, no recruiter wants to spend time squinting and trying to navigate a badly designed and disorganised CV.
Instead, make sure to organise your content into a simple structure and spend some time formatting it for ease of reading – it will ensure every recruiter and hiring manager can read your CV with ease.
How to format your CV
- Length: Whether you’ve got one year or three decades of experience, your CV should never be more than two sides of A4. Recruiters are busy people who’re often juggling numerous roles and tasks, so they don’t have time to read lengthy applications. If you’re a recent graduate or don’t have much industry experience, one side of A4 is fine.
- Readability: Recruiters appreciate CVs that they can quickly scan through without trouble. Ensure yours makes the cut by formatting your headings for attention (bold or coloured fonts should do the trick) and breaking up long paragraphs into smaller chunks or short, snappy bullet points.
- CV design: While it’s okay to add your own spin to your CV, avoid overdoing the design. If you go for something elaborate, you might end up frustrating recruiters who, above anything, value simplicity and clarity.
- Photographs: You can add a profile photo to your CV, if you want to add some personality to it, but they are not a requirement the UK, so you don’t have to.
Quick tip: Creating a professional CV style can be difficult and time-consuming when using Microsoft Word or Google Docs. To create a winning CV quickly, try our partner’s CV builder and use one of their eye-catching professional CV templates.
Divide your CV into the following major sections when writing it:
- Name and contact details – Head your CV with your name and contact details, to let the reader know who you are and how to contact you.
- CV profile – A brief paragraph which summarises your skills and experience and highlights why you’re a good match for the role.
- Core skills list – A snappy, bullet-pointed list of your most relevant skills.
- Work experience – A structured list of your work experience in reverse chronological order.
- Education – A summary of any relevant qualifications or professional training you’ve completed.
- Hobbies and interests – An optional section, which should only be used if your hobbies are relevant to the jobs you’re applying to.
Now, let’s take a closer look at what you should include in each section of your CV.
CV Contact Details
Kick-start your CV with your contact details, so recruiters can get in touch easily.
Here’s what you should include:
- Mobile number
- Email address – Make sure it’s professional, with no silly nicknames.
- Location – Your town or city is sufficient, rather than a full address.
- LinkedIn profile or portfolio URL – Ensure they’ve been updated and are looking slick and professional.
Quick tip: Avoid listing your date of birth, marital status or other irrelevant details – they’re unnecessary at this stage.
Campaign Manager CV Profile
Your CV profile is basically a short introductory paragraph, which summarises your key selling points and highlights why you’d make a good hire.
So, write a well-rounded summary of what you do, what your key skills are, and what relevant experience you have.
It needs to be short, snappy and punchy and, ultimately, entice the reader to read the rest of your CV.
CV profile writing tips:
- Make it short and sharp: Recruiters have piles of CVs to read through and limited time to dedicate to each, so it pays to showcase your abilities in as few words as possible. 3-4 lines is ideal.
- Tailor it: Recruiters can spot a generic, mass-produced CV at a glance – and they certainly won’t be impressed! Before you write your profile (and CV as a whole), read through the job advert and make a list of any skills, knowledge and experience required. You should then incorporate your findings throughout your profile and the rest of your CV.
- Don’t add an objective: Avoid discussing your career goals in your CV profile – if you think they’re necessary, briefly mention them in your cover letter instead.
- Avoid generic phrases: If your CV is riddled with clichès like “Dynamic thought-leader”, hit that delete button. Phrases like these are like a broken record to recruiters, who read them countless times per day. Hard facts, skills, knowledge and results are sure to yield far better results.
Example CV profile for Campaign Manager
What to include in your Campaign Manager CV profile?
- Summary of experience: To give employers an idea of your capabilities, show them your track record by giving an overview of the types of companies you have worked for in the past and the roles you have carried out for previous employers – but keep it high level and save the details for your experience section.
- Relevant skills: Make your most relevant Campaign Manager key skills clear in your profile. These should be tailored to the specific role you’re applying for – so make sure to check the job description first, and aim to match their requirements as closely as you can.
- Vital qualifications: If you have any qualifications which are highly relevant to Campaign Manager jobs, then highlight them in your profile so that employers do not miss them.
Quick tip: If you are finding it difficult to write an attention-grabbing CV profile, choose from hundreds of pre-written profiles across all industries, and add one to your CV with one click in our partner’s CV builder. All profiles are written by recruitment experts and easily tailored to suit your unique skillset.
Core skills section
Next, you should create a bullet pointed list of your core skills, formatted into 2-3 columns.
Here, you should focus on including the most important skills or knowledge listed in the job advertisement.
This will instantly prove that you’re an ideal candidate, even if a recruiter only has time to briefly scan your CV.
Vital skills for your Campaign Manager CV
Budgets and ROI – outlining all the money intended to spend on a particular campaign and tracking this income and expenditure to calculate ROI.
Data Analysis – studying data to evaluate the performance or marketing campaigns and make appropriate refinements.
Multi-Channel Marketing Strategy – creating marketing strategies that use several media channels to advertise a product or service, allowing the brand to interact with their customers across multiple touchpoints for a more comprehensive campaign.
Campaign Management – planning, executing, tracking and analysing marketing campaigns from inception, to launch, to evaluation of results.
B2C and B2B Campaigns – planning, executing, tracking and analysing marketing campaigns for both domestic and commercial customers, from inception, to launch, to evaluation of results.
Quick tip: Our partner’s CV builder has thousands of in-demand skills for all industries and professions, that can be added to your CV in seconds – This will save you time and ensure you get noticed by recruiters.
Your work experience section
Now it’s time to get stuck into your work experience, which should make up the bulk of your CV.
Begin with your current (or most recent) job, and work your way backwards.
If you’ve got too much experience to fit onto two pages, prioritise space for your most recent and relevant roles.
Structuring each role
Lengthy, unbroken chunks of text is a recruiters worst nightmare, but your work experience section can easily end up looking like that if you are not careful.
To avoid this, use my tried-and-tested 3-step structure, as illustrated below:
Start with a 1-2 sentence summary of your role as a whole, detailing what the goal of your position was, who you reported to or managed, and the type of organisation you worked for.
Use bullet points to detail the key responsibilities of your role, highlighting hard skills, software and knowledge wherever you can.
Keep them short and sharp to make them easily digestible by readers.
Round up each role by listing 1-3 key achievements, accomplishments or results.
Wherever possible, quantify them using hard facts and figures, as this really helps to prove your value.
Sample job description for Campaign Manager CV
Worked as the campaign manager for the marketing department of a large guide dog charity, leading campaigns for financial support from existing and potential corporate and individual donors.
- Commission market research reports from the research department to understand the needs of current partners and potential fundraising audience
- Create and project manage the implementation of multi-channel marketing campaigns for national fundraising initiatives mandated by the fundraising team
- Devise variable B2C and B2B campaign strategies to acquire and retain sponsors
- Oversee and coordinate multiple internal and external creators such as graphic designers, copywriters, merchandise suppliers and photographers
Quick tip: Create impressive job descriptions easily in our partner’s CV builder by adding pre-written job phrases for every industry and career stage.
Education and qualifications section
Although there should be mentions of your highest and most relevant qualifications earlier on in your CV, save your exhaustive list of qualifications for the bottom.
If you’re an experienced candidate, simply include the qualifications that are highly relevant to Campaign Manager roles.
However, less experienced candidates can provide a more thorough list of qualifications, including A-Levels and GCSEs.
You can also dedicate more space to your degree, discussing relevant exams, assignments and modules in more detail, if your target employers consider them to be important.
Hobbies and interests
The hobbies and interests CV section isn’t mandatory, so don’t worry if you’re out of room by this point.
However, if you have an interesting hobby, or an interest that could make you seem more suitable for the role, then certainly think about adding.
Be careful what you include though… Only consider hobbies that exhibit skills that are required for roles as a Campaign Manager, or transferable workplace skills.
There is never any need to tell employers that you like to watch TV and eat out.
Writing your Campaign Manager CV
Creating a strong Campaign Manager CV requires a blend of punchy content, considered structure and format, and heavy tailoring.
By creating a punchy profile and core skills list, you’ll be able to hook recruiter’s attention and ensure your CV gets read.
Remember that research and relevance is the key to a good CV, so research your target roles before you start writing and pack your CV with relevant skills.
Best of luck with your next application!