You understand the importance of creating and perfecting a compelling brand message, and you’re ready to take the company to the next level.
The trouble is you’re struggling to sell yourself and your skills effectively to the hiring manager.
Well, we’re here to help. Check out our expert advice below, complete with a brand strategist resume example to guide you.
Brand Strategist Resume Example
From the Brand Strategist resume example above, you can see the kind of information your resume will need to include, and the layout you will need to create for an easy-reading experience.
The rest of this guide will show you how to apply this format to your own unique situation, and create a resume that will attract the best employers in your industry.
Brand Strategist resume layout and formatting
When it comes to holding the attention of recruiting managers, the format and layout of your resume play a key role.
Your resume needs to strike a perfect balance between looking awesome, and being easy for recruiters to read (which is not always easy to achieve)
Use the following formatting tips to get started.
Formatting your resume
- Length: Think that submitting a 10 page resume will impress recruiters? Unfortunately it won’t… Even if you’ve got tons of experience to brag about, recruiters don’t have time to read essays, so keep it brief – around 2 pages is the sweet spot.
- Font & readability: To create a resume that is easily digestible for hiring managers, it’s essential to use an uncomplicated font and structure your content with bullet points and short paragraphs.
- Layout & Structure: When it comes to designing your resume, it’s essential to make it visually appealing, but it’s equally important not to overlook functionality. To achieve this, you should organize the page into clear sections using bold headings and borders.
- Photos: Although it is not compulsory to include a photo in your resume in the USA, it can be advantageous if you are applying to companies in creative industries.
Quick tip: Achieving a professional look for your resume can be difficult and time-consuming. If you want to create an attractive resume quickly, try our partner’s Resume Builder and use one of their eye-catching resume templates.
When writing your resume, you should always include the following sections:
- Name and Contact Details – Place this information at the top of your resume to make it easy for employers to contact you.
- Resume Summary – Write a brief introductory paragraph at the top of your resume summarizing why you are the best candidate for the job.
- Skills Section – Create a concise list of your most important skills that can be quickly skimmed over by potential employers.
- Work Experience – List your previous jobs in reverse chronological order, including volunteer work and college placements if you have no paid experience.
- Education – List your educational qualifications and any professional training you have received.
- Additional Information – This is an optional section for including details about hobbies, interests, or any other relevant information that may help distinguish you from other candidates.
Here’s what to include in each part of your resume.
Add your name and contact details to the header of your resume, so that anybody reading can easily see how to contact you.
- Name and profession title
- Cell phone number – or any number you are easily reachable on
- Location – Add your local area such as Washington or San Diego – not your full address as that will take up too much space.
- Email address – Use a professional looking address.
You can add a link to your LinkedIn profile if you have one – you do not need to include personal details like date of birth or religion.
Brand Strategist Resume Summary
Make a strong first impression on recruiters by beginning your resume with a powerful summary that highlights your most valuable skills and experience.
This brief summary provides an opportunity to showcase why you’re the ideal candidate for the job and persuade recruiters to read further into your resume.
How to create a resume summary that will excite recruiters:
- Keep it short: To effectively capture a recruiter’s attention, it’s crucial to keep your resume summary brief and to the point, limiting it to 4-7 lines as this provides enough detail without overwhelming them at this early stage.
- Tailor to target jobs: Optimize your summary to match the requirements of your target jobs, by mirroring the key words from the job description as closely as possible.
- Avoid using cliches: You might be a “highly motivated go-getter who thinks outside the box” but generic meaningless cliches like that don’t tell employers much about you – stick to factual information in your summary.
Brand Strategist resume summary example
What to include in your Brand Strategist resume summary?
- Summary of your experience: What kind of companies have you worked for in the past? And which jobs have you carried out?
- Relevant skills: Skills that are highly relevant to Brand Strategist work should be made prominent throughout your summary.
- Qualifications: If your job requires any qualifications such as a professional course or a college degree, mention it briefly in your summary.
Quick tip: Choose from hundreds of pre-written summaries across all industries, and add one to your resume with one-click in our partner’s Resume Builder. All written by recruitment experts and easily tailored to suit your unique skillset and style.
Core skills section
Your core skills section, positioned just below your resume summary, provides recruiters with a quick glance at 4-10 of your most in-demand skills.
For Brand Strategist jobs, where hiring managers may receive hundreds of applications, this section can help you stand out and immediately grab their attention.
To be effective, this section should consist of 2-3 columns of bullet points that highlight attributes that are highly relevant to the jobs you are targeting.
Best skills for your Brand Strategist resume
Brand identity development – Creating and developing a brand identity, including logo design, brand messaging, and visual identity, to communicate the brand’s essence.
Market research – Conducting market research, including qualitative and quantitative analysis, to understand target audiences, competitors, and market trends.
Positioning strategy – Maintaining an understanding of brand positioning strategy, including target market segmentation, unique value propositions, and differentiation, to establish the brand’s competitive advantage.
Content strategy – Developing a content strategy, including editorial calendars, content creation, and distribution plans, to communicate the brand’s messaging.
Digital marketing – Utilizing digital marketing, including social media marketing, search engine optimization, and email marketing, to promote the brand and engage with customers.
Creative problem-solving – Thinking creatively and solving complex problems, developing innovative solutions to challenges related to branding, marketing, and positioning.
Project management – Leading and managing projects, including timelines, budgets, and resources, to ensure successful project delivery.
Analytics – Utilizing analytics tools and methodologies, including website analytics, social media metrics, and marketing performance metrics, to measure and analyze brand performance.
Effective communication – Using strong written and verbal communication skills, including copywriting and storytelling, to convey the brand’s messaging effectively.
Brand management – Maintaining a detailed knowledge of brand management principles, including brand monitoring, reputation management, and crisis communication, to protect and enhance the brand’s image.
Quick tip: Our partner’s Resume Builder contains thousands of in-demand skills for every profession that can be added to your resume in seconds – saving you time and greatly improving your chances of landing job interviews and getting hired.
So, you’ve got the recruiter interested with your catchy summary… Great work.
Now it’s time to show them the impact you make in the workplace by listing out your previous jobs and what you achieved in each one.
If you have tons of experience, you can condense this part down to the last few years – if you are junior, then you should include as much possible (even volunteering and school work placements)
Structuring your jobs
Without a good structure, your job description can look messy and overwhelming to anyone reading them.
Make it easy for recruiters to read your work experience by structuring your roles like this.
Each role description should begin with a qucik summary of the job and company, along with how the job fits into the strucuture of the organization.
List your notable responsibilities in short sharp bullet points to demonstrate your input and how you contributed to the organization’s success.
Highlight the skills that are most important to the roles you are applying for.
Finish each role by highlighting some impressive achievements you made whilst in the role.
Anything that benefited the employer can be included from making financial savings, to winning new customers.
Quantify your achievements with facts and figures if you can, e.g. “reduced call wait time by 10%”
Example job for Brand Strategist resume
Support ad sales team in outlining strategic digital advertising and social media programs, for the only advertising/marketing agency devoted to working with health companies who are changing the standard of care through evidence-based, data-driven approaches.
- Design and implement global brand strategies to increase audience awareness, enhance emotional reactions, sell products/services, and expand online presence.
- Develop and execute integrated marketing campaigns, activations, and toolkits to support strategic product launches.
- Act as an extension of the company’s brand partnerships ad sales team to ideate and produce custom programs that will be implemented across all social media platforms.
- Transform complex client, market, product, and user stories into clear concepts by leveraging research to align and resonate plans across customer business imperatives.
Quick tip: Create impressive job descriptions easily in our partner’s Resume Builder by adding pre-written job phrases for every industry and career stage.
Towards the bottom of your resume, add your education section.
Here you should list your professional qualifications and academic record, such as high school diplomas or college degrees.
If you have lots of work experience, you can keep this section brief (because recruiters will be more interested in your career. If you have little/no experience then you should bulk this section up with plenty of detail.
The bottom of your resume is a place to add any “additional info”
Any other info that didn’t fall into any of the previous sections can be added here.
If you have hobbies that are related to your profession or any awards or publications – add them here.
Writing your own winning Brand Strategist resume
A winning Brand Strategist resume should look great, read well, and sell your skillset to hiring managers.
If you follow the steps above, you should be able to bag yourself a top job in no time.
Good luck with your job search!