Why you Should be Using LinkedIn?

August 21 2019 , 0 Comments


Nowadays, everyone you know has a social media platform. They are using it to update friends about their lives, to watch videos or to share memes. But now social media is being used to sell items no longer wanted, to make a living as an influencer and to post company vacancies. If you use them in the right way, then social media can be a great way to find a job and to expand your network. 

Why LinkedIn? 

Facebook and Twitter are ideal places to start when using social media as a professional site. However, LinkedIn seems to be the winning medium. With 500 million users, LinkedIn is the most popular for recruitment and publishing company information. 

In 2003, the website was launched, and now 9/10 companies use LinkedIn when looking for employees. It is a modern twist to the recruitment stages, using new technology to change the typical application of handing in a physical CV.  

How to Get Started on LinkedIn 

Maybe you already have LinkedIn but haven’t logged in for months? Here is a refresher on what you need to do to ensure your profile is ready to be found. 

To complete your profile, make sure you choose a good headshot and include a headline that is straight to the point, showing off what you are looking for. Then connect with pages that fit your studies and use relevant search words. This will make you stand out to recruiters as they can understand your qualities when glancing at your profile. Ensure all your contact details are also up to date to maximise your chances of being headhunted. 


LinkedIn Features

Job Board 

We have already mentioned how LinkedIn can support your job application. Search for jobs by using keywords and locations or set job alerts for industries to stay ahead of others. Turn on your “I’m interested” button to let recruiters know you are open to contact about new prospects. 

LinkedIn allows you and your connections to add qualities to your profile. It is the ideal professional platform to promote yourself. Show off what you have achieved and what you want to be known for. Showing qualities builds trust and tells recruiters that you are a good catch! However, LinkedIn is a two-way street, so remember to reach out to others and don’t expect recruiters to find you. 

Also, even if you are not actively searching for a job, then hearing about a job opportunity shows you the possibilities if your situation were to change. 


Having LinkedIn is still a great idea if you are happy in your current job. LinkedIn helps you connect with current and former colleagues, expanding your network. You can reach further than just colleagues, family and friends. By searching and connecting with people, you can find individuals who have similar qualities, occupations or even potential partners.



You can send direct messages via LinkedIn and record when you last had contact with them. There is no need to worry about not being able to contact people due to phone numbers changing as details can be edited on LinkedIn; making it far more accessible than collecting business cards and losing them before you want to reconnect!


Industry News

LinkedIn also acts as a wealth of content, as it represents an online newspaper. You can follow industry news to keep up to date with what is going on or follow influencers. Articles can be published on LinkedIn, which you can follow to see the discussion. Whether this helps for market research or it is a topic you are interested in, this adds another benefit of using LinkedIn. 


Social Media Checks

If you apply for a job or people recognise your name but aren’t sure where from, there is a high chance they will Google your name. Most likely if your LinkedIn is optimised, it will appear first. 

94% of recruiters say they use LinkedIn as part of the recruitment process. They can search your skills and see your timeline of work experience. Recruiters search for your social media presence. If you don’t have a LinkedIn account, then you won’t come up in searches, which may damage your chances of getting a job. 

You can also use LinkedIn the other way! While they are researching you, you can search for companies and explore their employees. See whether you can gauge the company culture and work out whether there are opportunities suited to your needs. 

Lastly, it is a free platform! You can pay to boost your account and unlock special features with the premium option; however, the free account is also perfectly fine. 

Whether you are looking for a job, building your brand or want to find specific industry news, then go for it and join LinkedIn. Finish off your profile and see what happens! With that being said, most employers will check all possible social media platforms. Even if you haven’t used them for your application, make sure all of your platforms have a positive balance of personal and professional life.

Written by Rebecca Hart, an Online Marketer at StudentJob UK. If you are looking for a job but not sure where to start then check out StudentJob. Our application tips will help you create an effective cv, cover letter and help you smash interviews!

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