Creating an Online Presence That Complements Your CV
January 23 2020 , 0 Comments
We live in the golden age of the smart phone. Practically everything is accessible with a simple click, swipe or voice command. You can find and apply for jobs while waiting for the bus. You can covertly update your CV during your lunch break. And you can connect with colleagues and hiring managers on LinkedIn whenever you like.
And though this connectivity and instant gratification has made the job hunt easier, it also means that hiring managers can see and learn more about you than ever before. That’s why it’s so important to make sure your social networks aren’t hurting your chances of landing a job—you want to make them work for you, not against you.
Let’s take a closer look at how you can create a social media presence that benefits and complements your CV.
First, consider what your personal brand should be
Whether you work in marketing or business development, the way you present yourself and communicate online says a lot about the type of employee you’ll be. So why not become active in your professional community?
Social media platforms are the perfect place to connect with like-minded individuals and keep on top of industry trends. The more active you are, the more invested you’ll appear to future employers. And by creating profiles and engaging in activities that are consistent with your CV, you’re allowing these channels to provide a deeper insight into what a 2-page document may have only touched on.
Then, show off your personality
Sure, you don’t want your social media presence to harm your professional life, but that doesn’t mean it needs to be stiff and boring.
Your CV is tailored to the specific role you’re applying for, but your online presence shows off who you really are. Your quirks, your hobbies, your interests. You probably don’t want to brag about your adorable new puppy in your CV, but social media is the perfect place to do this. And for all you know, the hiring manager has a bit of a dog obsession too!
Consider your online profiles as an appendix to your CV
All the things you publish online showcase your skills in one way or another. So, it’s important to always be diligent about what your social media accounts say about you on both a professional and personal level.
Does your CV mention event planning skills? Share photos and posts about your events online. And what about research and presentation skills? Twitter is a great space to review conferences you attended and books you’ve read about your industry.
Maybe you love to travel or you’re bilingual. Definitely mention this on your CV but use your social accounts to provide real-life examples. This gives hiring managers an in-depth understanding of who you are and how you’ll thrive in their organisation.
And build an online network of like-minded individuals
Want to stay on top of the latest trends and news in your industry? Try joining a group or an online community and become part of the conversation. There are plenty of industry-specific online communities (for example, CharityConnect is a great way to meet other charity professionals) and LinkedIn has loads of groups you can join to meet other passionate people.
By taking part in these groups, you’re not only learning about the newest job opportunities and events in your sector, but you’re becoming an active member in the community. And for all you know, your future employer takes part in these groups too!
But remember, always keep it professional
Whenever you tweet, post or share something, assume your potential employer can see it. No one really knows how far back someone will look into your social media history, but needless to say, you don’t want to lose a job because you shared an off-coloured meme in 2016.
That’s not to say that you shouldn’t post picture of you and your friends having fun, but just be aware of how your posts come across or may be interpreted by someone who’s never met you before.
And don’t forget to only use a professional email address when you apply for jobs and communicate with potential employers. Sure ‘firstname.lastname@example.org’ really conveys your interests, but it probably doesn’t come across as serious as you’d think.
It’s all about the big picture
Who you are online says a lot about who you are in the real world. Some people use the internet to create alternate personas; to be more than they really are in person. But that’s such a missed opportunity, because it means you’re not creating an authentic snapshot of who you are and why you’re so great to work with.
So what are you waiting for? Start building your online brand today and see how it changes your career journey.
This content was provided by CharityJob, the largest and most specialised job board for the charity and not-for-profit sector in the UK.